Rudy Labordus’ Post

Discover the untapped potential of TikTok for B2B brands. Stay ahead of the game and engage with a younger audience. Read more: https://bit.ly/4bPh5pF #TikTokforB2B #MarketingTips

Should you be using TikTok for B2B marketing? According to this article from Insider Intelligence, TikTok is emerging as a contender for creator-based B2B marketing despite LinkedIn and Meta accounting for a combined 42.2% of US B2B digital ad spend in 2024. Why? 👋 Half of US B2B marketers say social media contributes most to achieving top-of-funnel goals 🧑🤝🧑 B2B influencer are already on TikTok in large numbers 🥳 B2B brands are already seeing success, just check out what Adobe, Grammarly, Canva and monday.com are doing 📈 Gen-Zers and millennials are increasingly becoming the key B2B buyers, and they are TikTok natives Check out the full article here 👉 https://lnkd.in/g-ce2Mai #socialmedia #influencermarketing #creatoreconomy

"The future of B2B marketing is social." The idea that platforms such as LinkedIn are invaluable resources for B2B marketers isn't new. But I've noticed that TikTok is often left out of this conversation. With Insider Intelligence's research showing that social media is the top tactic for achieving top-of-funnel #B2BMarketing goals, it's time to explore ALL of our options. Here are some facts about TikTok that might convince your organization to tap into this resource: - The platform will have 87.3 million US adult users in 2024, or 32.6% of US adults. - Those adult users will average 55 minutes per day on the platform, putting TikTok ahead of YouTube (50 minutes) and Facebook (30 minutes). - #GenZ and millennials (TikTok's main audience) are gaining influence in the B2B buying process. TikTok might feel too "trendy" for B2B, but I think it's clear the tides are shifting. #DigitalMarketing #GrowthMarketing #SocialMedia

Move over long white papers, short form video is making sharing your B2B brand story, value prop, and differentiators easier and more digestible! Wondering if a decision making audience is on TikTok? Tl;dr, yes. "People ages 25 to 34 make up nearly a quarter of US TikTok users in 2024, a higher share than any other age range. This age group includes those making B2B buying decisions or those working with decision-makers who could be influenced by this age group’s media habits."

ICYMI: Join the B2B TikTok revolution! 🙌 Discover why businesses are turning to TikTok in our latest article. We explore TikTok’s potential for B2B marketing along with expert tips:

Thinking about whether you should be using TikTok or not for your business? It’s not just for consumer brands… there’s a lot of potential for B2B businesses to harness the power of the platform and use short-form video to connect with their audience. Check our out post to see if it could be the right platform for you to include in your marketing strategy 👀 Are you using TikTok for your business? #b2bmarketing #tech #techlead #tiktok

TikTok isn't just for teens. It’s the perfect platform for your B2B brand to expand its reach beyond traditional channels. Learn how to get started on TikTok and why B2B marketers are flocking to this platform. https://hubs.li/Q02mzrbh0 #tiktokmarketing #contentmarketing #b2bmarketing #tiktok

Ellice Patrick, our Social Media & Influencer Manager has provided us with her top five things to look out for as we navigate the changing social media landscape. Just like SEO and search, the ‘social world’ is awash with new developments and rules. But as Ellice says, there are plenty of opportunities for B2B brands to increase exposure and broaden their reach to connect with new audiences. Thanks to the TikTok effect, video is certainly the way to do this…   Read more by clicking the link below.   #SocialMedia #SocialMediaMarketing #B2BMarketing 

With over 1 billion active monthly users and a rapidly evolving demographic, TikTok is no longer just for dancing and memes. That’s why a growing number of B2B businesses are using it. In our latest article, we look at the pros and cons of TikTok for B2B marketing, and outline top tips for success: https://buff.ly/3SPkMnL #B2Bmarketing #TikTokmarketing

🤔 Did you know that TikTok is shaping the future of B2B marketing? 🚀 As we delve into new digital territories, TikTok emerges not just as an entertainment platform but as a serious contender in the B2B world. With a vast, engaged audience and innovative content, it's time to rethink how we connect with the modern decision-maker. Discover the surprising ways B2B brands are thriving on TikTok and why it might be time for you to take the leap. Explore our latest insights: https://lnkd.in/gTRPavXr #B2BMarketing #tiktokforbusiness #industryinsights #TwelveThreeMedia