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“If you’re in a hard-to-abate industry, like steel or cement or aviation, it’s going to be really hard and very expensive to decarbonize,” says Dr. Jen Jenkins, our Chief Science Officer. “A lot of the internal decarbonization strategies are value-destroying. They might cost $500 a ton in order to change processes internally to achieve decarbonization. There’s a point, especially in a voluntary system, where the more expensive it becomes, the less likely they are to do it. If we give them a little flexibility such that they can use a carbon credit strategy, along with their internal decarbonization, we’ll all be much better off.” Here’s Jen explaining the need for carbon credits on the Carbon Herald podcast: Apple Podcasts - https://buff.ly/3Vp8Ryj Spotify - https://buff.ly/4c4rX2f YouTube - https://buff.ly/4bYhMMs

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