Rubicon Bakers, LLC’s Post

Pinkglow is undeniably a social food. Would I try a Pinkglow pineapple and show it off on my Instagram story? 😃Absolutely. Will I be satisfied by the “pink glow” of having something fun and trendy that not everyone has or has even heard of? 😄I certainly will. That’s why Del Monte’s marketing strategy is more focused on Pinkglow’s #Instagramability rather than the invisible health benefits it actually has. In the realm of #digital marketing, 🪄I've learned the magic of standing out, and that's precisely the trick Pinkglow's #marketing is pulling off. They're not just selling fruit; they're selling a flavor-filled adventure🏝️🍹. And guess what? The sales charts are nodding in agreement. In today's world, #innovation isn't just appreciated; 💖it's craved like a juicy slice of pink pineapple on a hot summer day. #SocialMedia #DigitalMarketing #CustomerJourney #MarketingStrategy

“Joi tự làm là chị okay.” Marketing 101 taught me to ask the question…”what’s in it for me?” Building The Joi Factory taught me the power of trust. Food safety in Vietnam, especially plant-based food, is at best, questionable, given the amount of preservatives used. So everytime we launch a new dish, with new ingredients, our guests would often ask us if we make it ourselves. A guest once messaged us on Facebook, that “as long as Joi makes it (rather than buying pre-mixed food), then it’s okay by her.” This gave me a huge sense of pride…and at the same time, a great sense of responsibility. In a market where food safety is so often questioned, Joi customers give us a blank check…as long as we make the food, they will trust that it’s safe—they trust Joi to take care of them. And so I often remind our team that this level of brand trust is something that even some multi-billion dollar companies don’t have, in Vietnam and internationally…and it is ours to lose.

Just because your food biz is growing, don’t start being boring😴 Listened to a panel with someone from a successful coffee brand talking about their social media journey: “We started off using social like we were chatting to our mates. As we got bigger we felt more pressure to be more sensible but we felt like we’ve lost what made us so great in the beginning” I hear this again and again from founders who have scaled their biz. This pressure now you’re legit with serious things like investors you have to take all the personality out your marketing and use serious/boring voice in everything you do. Because that’s what legit brands do, right? Wrong❌ This rule is a story that lives in your head because that’s what all the other brands do. It’s also why their engagement shrinks as their followers grow. You’re killing off the very reason why your brand lovers fell for you in the first place. If you’re doing well with a boring brand personality imagine what you could do with a human one that leaps out from your competitors🤯 Have you seen some of the brands you fell in love with succumb to this? #hospitality #restaurants #restaurantmarketing #foodanddrink

Are you finding yourself dishing out culinary delights but not seeing the sales you deserve? It's time to spice up your marketing game with TalkSocials! Our seasoned experts will whip up a customized strategy to attract hungry customers to your food truck, ensuring your delicious offerings get the attention they deserve. From mouthwatering social media campaigns to tantalizing promotions, we'll craft a tailored approach that showcases your unique flavors and brings customers flocking to your window. Don't let your hard work go unnoticed let's cook up success together and turn your food truck dreams into a thriving reality! #FoodTruckSuccess #FoodieMarketing #FoodTruckMagic #SmallBusinessSuccess #AudienceEngagement #SocialMediaSolutions #CommunityBuilding #AuthenticConnections #DigitalMarketingTips #SocialMediaStrategy #BrandEngagement #OnlineCommunity #TikTokMarketing #ContentCreation #DigitalBrandBuilding #GrowYourAudience #SocialMediaSupport #trendingontiktok #SmallBusiness #DigitalGrowth #TalkSocials

This is a great anti-Valentine's day campaign from Pizza Hut. People who plan to breakup with their partner can send them a free Goodbye Pie, to soften the blow. The idea has generated loads of PR, and a lot of debate online over the ethics of dumping someone at Valentines (YouGov polls found that 45% of people think it’s ok). It’s a brilliant idea. Especially as this is essentially a performance campaign. Pizza Hut are giving away free products in return for people’s email addresses. But rather than simply running a bog-standard giveaway, they’ve developed it into a bigger idea. One that gets people talking. And I guarantee the campaign will be miles more effective as a result. We saw the same thing with Burger King’s Whopper Detour idea, which delivered a 37:1 ROI, and their highest in store visits in 4 years. Performance marketing is such a rich territory for creative thinking. Hopefully more brands will start to recognise this.

The Moldy Whopper: A Stink That Struck Gold? Burger King's 2019 "Moldy Whopper" campaign is a case study in audacious marketing. They showcased a time-lapse video of a Whopper decomposing over 34 days, sparking disgust and grabbing headlines. Was this a PR nightmare or a marketing genius move? The Upside of Spoilage: Unforgettable Impact: The campaign generated a whopping 8.4 billion impressions online, a massive figure for brand awareness. People were talking (and cringing) about Burger King, achieving significant brand recall. Transparency Play: Highlighting the lack of preservatives resonated with health-conscious consumers. It positioned Burger King as a brand using "real" ingredients. Conversation Starter: The campaign ignited discussions about artificial ingredients and food preservation, sparking a wider conversation within the fast-food industry. Was It All Sunshine and Flies? Disgust Factor: Let's face it, a rotting burger isn't exactly appetizing. 26% of viewers were turned off by the visuals, potentially associating negativity with the brand. Short-Term Boost?: While sales figures haven't shown a sustained increase, some reports suggest a 14% sales increase immediately following the campaign. The long-term impact remains debatable. Risky Business: This type of campaign isn't for the faint of heart. It requires a calculated risk and a brand comfortable with pushing boundaries. The Verdict? The "Moldy Whopper" campaign was undoubtedly a bold and attention-grabbing move. It achieved high brand awareness with 8.4 billion impressions and sparked conversations, but the long-term impact on sales is unclear. The success depends on your perspective. #marketing #branding #burgerking

The most important marketing channel on earth❓ It's social media. Just. Accept. This. Fact. 💯 And this is ESPECIALLY true for brands that sell food & beverage products 👈 Social is now the MAIN touchpoint between brands and consumers 📱 Sure, it's tough figuring out how to leverage it 😕 But that's what we're here for. DM us with questions 📥 #socialmediaagency #foodmarketing #beveragemarketing #socialmediamarketing

🎉 Delighted to share a sweet secret with you all today! 🍰 Have you ever wondered how a simple bakery box could elevate your brand presence? Enter the world of pink bakery boxes - not just containers, but ambassadors of your delectable treats! 💖 Let's dive into the magic they bring to your business: 📦 Eye-catching first impressions 🎀 Brand reinforcement with every delivery ♻️ Eco-friendly packaging options 💬 Encourages social media sharing Excited to hear your thoughts! What's your go-to packaging strategy? 🌟 #BakeryBoxes #PackagingDesign #BrandIdentity #EcoFriendly #SweetTreats #SmallBusinessTips #MarketingStrategy #SocialMediaMarketing #FoodieFinds #EntrepreneurLife

My professor and mentor had once told me something about marketing that has stuck on till this day: “your ENTIRE endeavour as a marketer is to make things simple. Don’t complicate things. Fancy words work ONLY in your head.��� I run by this each day and think of ways to simplify things to the best of my abilities. A problem statement we have been toying with at Something's Brewing since the beginning is “How do we not make understanding and brewing coffee intimidating?” A few approaches we took were; - to build and curate a mix of content that we would want the audience to see (educational content) and relatable content (what the audience already loved seeing) - Collaborations and partnerships: Not only with coffee brands but also brands that share the same journey as ours. - Channelise the power of creators and involve them as strategic collaborators than just satiating your FOMO of doing influencer campaigns - Curate experiences that people would want to stick on for. I follow the golden rule “Make the experience the center of your communication; your brand will be remembered as a by-product”. One such experiences we created was in collaboration with MONIN at UpperCrust - Food, Wine and Travel Magazine We blended some amazing #espresso and cold brews with delicious Monin syrups with AKSHAY SAIL . This initiative not only made people enjoy their cold coffee mocktails on a hot evening, but also brought in an unique angle to our coffee machines. It made them feel the experience than just think about coffee as a morning beverage. I was truly elated by the smiles and laughter in the audience. Special thanks to Abhinav Mathur Rozina Gaziyani Neha Dagar , my team at Something’s Brewing and team Monin to help make this happen. https://lnkd.in/gdyVBspC #marketing #brandmarketing #experientialmarketing #marketingstrategy

Key takeaways from an insightful panel: 1. Understand and communicate your brand's unique value proposition. 2. Leverage marketing and social media to build brand awareness. 3. Continuously innovate to stay relevant. 4. Emphasize authenticity and build a strong connection with your customers. Feeling inspired to apply these strategies to stand out in our increasingly crowded marketplace! 🚀 #Branding #Marketing #Innovation #CustomerEngagement #BusinessGrowth