🌟 𝗧𝗿𝘂𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗢𝘂𝘁𝗰𝗼𝗺𝗲, 𝗢𝘂𝘁𝗽𝘂𝘁, 𝗼𝗿 𝗜𝗺𝗽𝗮𝗰𝘁? 🌟
In a quaint town square, three bakers set up their shops side by side, each offering their own unique pastries. 🍰
The first baker was all about 𝗼𝘂𝘁𝗽𝘂𝘁. His ovens were always hot, churning out breads and pastries non-stop. His display was overflowing, but the sheer volume was overwhelming. Customers glanced and moved on, feeling lost in the sea of choices. 🏃♂️
The second baker boasted of 𝗶𝗺𝗽𝗮𝗰𝘁. He promised that his pastries would bring joy, health, and even love. He spoke of grand benefits and the magic of his recipes. Yet, his claims were broad and unspecific, leaving customers doubting. 🤨
Then, there was the third baker, the master of 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. He listened to his customers, understanding their cravings and desires. He baked not just pastries, but experiences. His shop became a haven where value met taste, and customers left with their hearts and bellies full. 😊
In our businesses, we often grapple with whether to prioritize outputs, impacts, or outcomes. Through our bakers' tale, we see that:
- 𝗢𝘂𝘁𝗽����𝘁 is the sheer volume of products, tangible but not always valuable.
- 𝗜𝗺𝗽𝗮𝗰𝘁 is the broad promise, a potential benefit that might be too general.
- 𝗢𝘂𝘁𝗰𝗼𝗺𝗲 is where the magic happens, where products meet genuine needs and desires, influencing behavior and ensuring return visits.
🔍 So, how do we choose the right metric to measure success?
By focusing on outcomes, we can craft a strategy that's not just about quantity, but about creating meaningful experiences that resonate.
🌈 Venture into the world of outcomes, where success is tasted, savored, and celebrated.
Standing in our town square, a question arises:
🤔 Are you baking the right treats to drive your success?
#OutcomeOverOutput #CustomerDelight #productmarketing #pmm #pm
Strategic Insurance Solutions: Minimizing Risk and Maximizing Value
3moGreat to see Rubicon Bakers' commitment to making a positive impact on the community and industry through their second-chance hiring program and B Corp certification.