round8 talent search’s Post

"IntentKey enables brands to securely connect with high-intent audiences, in the moment they signal readiness to engage. IntentKey is already powering more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences. " Read full post below! 👇

Cookies are going away, and brands have to pivot. While Google is offering its Sandbox as a solution, marketers have a chance now to step back and really reimagine how they can best reach consumers. Fortunately, this moment arrives at a technological crossroads. I’m speaking, of course, about Artificial Intelligence. Cookies were a mainstay of Internet advertising and search for years, the model upon which the whole thing was built. Now, new players have a chance to take the field, as AI has opened up possibilities that go far beyond what Google offered with IP-dependent targeting. It’s an exciting time to be in the industry, to see new and innovative solutions come into being. At @Inuvo, we’ve seen breakthrough success with IntentKey, a large language model, which creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. It enables brands to securely connect with high-intent audiences, in the moment they signal readiness to engage. IntentKey is already powering more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences.  Brands might be at a crossroads, but IntentKey is the right path. #aiadvertising #marketing #intentkey

🔍🚀 Google's AI Innovations Drive Search Ad Performance! 🌐💼 #DigitalMarketing #GoogleAds #AI Google's AI-powered innovations have been a game-changer for search ad performance in Q2, 2023. 💡💻 The integration of artificial intelligence into Google Ads is redefining the way businesses connect with their target audience and optimize their ad campaigns. With AI at the helm, advertisers can now tap into advanced targeting capabilities, delivering personalized ads to the right users at the right time. 🎯📈 This not only boosts engagement but also maximizes the return on ad spend. Google's commitment to innovation doesn't stop there. The article reveals exciting updates on AI-driven ad formats, ad bidding strategies, and smart campaign management. 🚀💡 As a digital marketing expert, I'm thrilled to see how AI is reshaping the advertising landscape, empowering businesses to make data-driven decisions and unlock unprecedented growth. 📊📈 Are you ready to harness the full potential of Google's AI innovations for your business? Let's connect and explore how to leverage these cutting-edge tools to achieve outstanding results! 🤝💼 #DigitalMarketingExpert #GoogleAds #AIInnovations #LinkedInInsights

🚀 **Navigating the Post-Cookie Digital Landscape: A New Era for Marketers** 🚀 In the rapidly evolving digital world, the impending deprecation of third-party cookies by Google has sent ripples through the marketing industry. As we stand on the brink of this significant shift, concerns about reaching target audiences at scale loom large. However, amidst the uncertainty, there lies a golden opportunity for innovation and trust-building with consumers. A recent study by LiveRamp in the UK highlights that 60% of marketers cite reaching target audiences at scale as their top concern post-cookie deprecation. But the solution may not be as elusive as it seems. Enter: contextual targeting. This approach, revitalized by AI, offers a promising alternative by focusing on the environment of ad placements rather than relying on potentially unreliable audience data. Contextual targeting ensures ad relevance to the surrounding content, creating a seamless experience for the consumer. Moreover, AI's ability to map context to audience taxonomies paves the way for creating targetable segments that transcend traditional demographic boundaries. This not only respects user privacy but also opens doors to reaching a broader spectrum of potential customers based on shared interests. As we navigate this transition, it's crucial for marketers to embrace alternative methodologies that prioritize privacy and trust. The post-cookie era is not a challenge but an opportunity to rebuild consumer trust and explore innovative targeting strategies that respect user privacy. How is your organization preparing for the post-cookie era? #DigitalMarketing #PrivacyFirst #ContextualTargeting #Innovation #MarketingStrategy

How's the landscape of programmatic ads changing with AI? Artificial intelligence (AI) is rapidly transforming the landscape of programmatic advertising, bringing about significant advancements in targeting, optimization, and creativity. Here are some key ways AI is impacting programmatic ads: 1. **Enhanced Targeting:** AI algorithms can analyze vast amounts of user data, including demographics, browsing behavior, and purchase history, to create highly personalized ad targeting. This enables advertisers to reach their most relevant audience with tailored messages, increasing the likelihood of conversions. 2. **Real-Time Optimization:** AI can continuously monitor ad performance and make real-time adjustments to bids, ad creatives, and placements. This optimization ensures that ads are displayed to the right people at the right time, maximizing campaign effectiveness and efficiency. 3. **Dynamic Creative Optimization:** AI can generate and adapt ad creatives on the fly based on user context and preferences. This dynamic approach ensures that ads are always relevant and engaging, leading to better engagement and recall. 4. **Predictive Analytics:** AI can analyze historical data and current trends to predict future outcomes, such as customer behavior and campaign performance. This predictive power allows advertisers to make informed decisions about campaign strategies and budgets. 5. **Ad Fraud Detection:** AI can identify and filter out fraudulent ad traffic, preventing advertisers from wasting money on invalid impressions or clicks. This protection ensures that ad spend is directed towards genuine user interactions. 6. **Creative Content Generation:** AI can generate creative ad content, such as images, videos, and text copy, based on specific brand guidelines and campaign objectives. This automation saves time and resources, allowing advertisers to produce more content at scale. 7. **Cross-Channel Optimization:** AI can optimize ad campaigns across multiple channels, including social media, display advertising, and video platforms. This holistic approach ensures that a consistent brand message is delivered across all touchpoints, maximizing brand awareness and engagement. AI is still in its early stages of development in the programmatic advertising space, but its potential for transformation is immense. As AI algorithms become more sophisticated and data becomes more abundant, we can expect to see even more innovative applications in the years to come. #programmaticadvertising #programmatic #realtimedata #dsp #ttd #dv360 #amazonadvertising

How will contextual AI transform retail advertising? It's predicted that retail media will account for 16% of total digital ad revenue by 2027 in the UK. Consumers increasingly demand online privacy but crave data-fuelled personalized experiences. Contextual AI offers an answer by levering context for brand-safe, privacy-first targeting based on consumers’ real-time interests. "Understanding the relevancy of a page doesn’t just avoid brand risk: it meets today’s consumer demand for diversity, equity, and inclusivity. Brands that champion inclusive planning not only reach a diverse audience effectively but also expand their reach by discovering new audiences,” said Marko Johns, UK Managing Director at Seedtag. Discover more about how contextual AI can help retail marketers shop smarter for their audiences: 🔗 https://lnkd.in/dCiYvvbe #RetailAdvertising #ContextualAI #TheDrum #ContextualAdvertising

Meta Introduces New AI Tools For Advertisers Meta, the parent company of Facebook and Instagram, has unveiled a suite of new AI tools designed to empower advertisers and enhance their advertising campaigns. Here are some of the key AI tools that Meta has introduced for advertisers: Audience Insights: Meta's AI-powered Audience Insights tool allows advertisers to gain a deeper understanding of their target audience's interests, behaviors, and preferences. This data can help advertisers create more personalized and engaging ad content. Automatic Content Generation: Advertisers can now leverage AI to automatically generate ad content, including headlines, copy, and even visual elements. This streamlines the ad creation process and ensures that ads are optimized for maximum impact. Dynamic Ads: Meta's dynamic ad solution uses AI to automatically customize ad content for different audience segments. This means that advertisers can deliver highly relevant and personalized ads to individual users, increasing the likelihood of conversions. Creative Intelligence: This tool provides insights into which creative elements of an ad (such as images, videos, or text) are resonating most with the audience. Advertisers can then use this information to refine their ad creative and improve campaign performance. Automated Bidding: AI-driven automated bidding helps advertisers optimize their ad spend by automatically adjusting bids based on the likelihood of achieving desired outcomes, such as clicks or conversions. Cross-Platform Campaign Management: Advertisers can now manage their campaigns seamlessly across Meta's various platforms, including Facebook and Instagram, using AI-powered tools that ensure consistency and efficiency. As the field of AI continues to advance, it's likely that Meta will continue to innovate and introduce new tools to further empower advertisers in reaching their target audiences and achieving their marketing goals. 👉 My Contact info:  E-mail: info@seocolleges.xyz  WhatsApp: +8801957157748 #metaaitools #AI #UpdateNews #NewsUpdate #hasanmarketer50 #hasantech20 #freelancerhasann #md_hasan_mia #hasan_mia #ainews #metaadvertisingsolutions #facebookaiinnovations #BackgroundGeneration #imageexpansion #Textvariationadcreation #socialmediaadvertising

👉 Elevate Your Facebook Advertising with AI and Data Insights Harnessing the power of AI and data in Facebook Ad Manager unlocks unparalleled opportunities for targeted advertising and campaign optimization. By leveraging AI algorithms, marketers can identify patterns, predict outcomes, and automate processes to drive better results. Here are some tips and tricks for maximizing the potential of AI and data in Facebook Ad Manager: 📍 Utilize Advantage+ audience for targeting: Leverage machine learning algorithms to identify and reach highly relevant audiences based on demographics, interests, and behaviors, maximizing the effectiveness of your ad campaigns. 📍 Optimize ad creative with Advantage+ Audience: Use AI to alalyze the ad creative, captions, hashtags also get 3-4 alternate suggestions for the captions with this tool in ad manager. 📍 Implement dynamic ad optimization: Take advantage of dynamic ad formats and AI-driven optimization tools to automatically adjust ad elements such as images, headlines, and calls-to-action based on real-time performance data, ensuring that your ads remain relevant and effective. 📍Leverage AI for ad bidding and budgeting: Utilize AI algorithms to dynamically adjust bidding strategies and allocate budgets across different ad sets to achieve optimal campaign performance and maximize ROI. 📍Continuously analyze and refine: Regularly monitor key performance metrics and use AI-powered analytics tools to identify trends, uncover insights, and make data-driven decisions to optimize your Facebook ad campaigns over time. Meta is constantly introducing new tools in meta business suit, which made the marketers life easier and integrating AI and data into Facebook Ad Manager empowers marketers to target the right audience, deliver personalized experiences, and achieve better results with their advertising efforts. #FacebookAds #AI #DataDrivenMarketing #Meta #DigitalMarketing

Exciting news for digital marketers and advertisers who use Microsoft Ads 🎉 Microsoft has just launched Performance Max, a powerful new tool that's set to revolutionise how we approach online advertising (however, it's been available on Google Ads since 2021 😉). Performance Max leverages the latest advancements in automation and machine learning to help advertisers optimise their campaigns for better results. By harnessing the power of AI, marketers can now streamline their advertising efforts, improve targeting precision, and maximise their return on investment. This innovative solution is not just about driving sales; it's about understanding the nuances of audience behaviour, optimising ad placements, and delivering value to users in a meaningful way. As digital advertising continues to evolve, staying ahead of the curve is crucial. With Performance Max, marketers have the opportunity to embrace the future of advertising and take their campaigns to the next level. #MicrosoftAdvertising #PerformanceMax #WebBox

How Top Brands are Using AI in Meta Ads to Scale Top brands leverage AI in Meta Ads to scale their advertising efforts effectively. One prominent strategy is the use of Automated Shopping Campaigns (ASC). Here's how they do it: 👉 Targeting High Buying Intent Audiences: Meta's AI algorithms identify and target audiences with a high likelihood of making a purchase, ensuring ads reach the most relevant potential customers. 👉 Driving Purchases and Scaling Campaigns: Automated Shopping Campaigns are powerful tools for generating purchases, enabling brands to scale their campaigns efficiently by reaching audiences with proven buying intent. 👉 Creative Testing and Budget Optimization: AI continuously tests different ad creatives, automatically allocating budget to the best-performing ads. This helps brands identify winning creatives quickly and reduces Cost Per Acquisition (CPA). 👉 Maximizing Return on Ad Spend (ROAS): The efficiency of ASC ensures that campaigns maintain a high Return on Ad Spend (ROAS) by optimizing targeting and budget distribution, leading to better overall campaign performance. #MetaAds #PerformanceMarketing #AnkitAnvekar #inahuddle