round8 talent search’s Post

About time, Event Based analytics is requiring modern Marketers to think in Multi touch acquisition models. No more inferring, time to deep dive and get fully involved with Product DEV and Sales teams.

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🚀 Get Deep Accurate Attribution Insights! - Discover ReBid's New Attribution Feature! 🚀 🔍 The Struggle is Real: As marketers, we've all faced the daunting challenge of deciphering the impact of our multi-channel efforts. Did you know that 85% of marketers struggle with accurately measuring attribution? This not only affects strategy but also hinders our understanding of customer journeys. 🌟 Introducing ReBid's Attribution Dashboard: Say goodbye to guesswork! Our latest innovation is here to transform how you view your media data. 📊 Multi-Touch, Multi-Channel Insights: Dive deep into your conversion paths across channels, sources, and mediums. Our dashboard doesn't just aggregate data; it tells a story. 🔗 Customizable Attribution Models: Whether you prefer Time Decay, Data-Driven, First Click, Last Click, Linear, or Position-Based models, we've got you covered. Tailor your analysis to fit your unique marketing strategy. 💡 Conversion Path Analysis: Understand the length and quality of your conversion paths. Longer paths? More touchpoints? Now you can analyze them with precision. 🔎 Model Comparison Feature: Ever wondered which attribution model suits your campaign best? Compare and contrast to find your perfect fit. 🎥 Watch the video below to Witness firsthand how our Attribution Dashboard can help you pinpoint what channels are working and not working for you. #attribution #multichannel #multitouch #CDP #martech #adtech

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Transforming Clicks to Connections: How Definitive Edge Revitalized Our 30-Year-Old Family Business by Engaging Bounced Visitors. A Valuable Partnership Story! 🌐🤝 Learn more at dataaccelerator.ai #DataAccelerator #MarketingTools #RealTimeMarketing #AdTargeting #BoostProfits #DigitalMarketing #AIAdvertising #AdTech #SmartMarketing #DataDrivenMarketing #MarketingTech #AdOptimizer #OptimizeAds #DigitalAds #AdStrategy #MarketingData #CustomerTargeting #DataAnalytics #AdvertisingSolutions

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Businesses sit on huge amounts of customer data, but are they optimizing the use of it? As Brian Kotlyar puts it there is ‘a last-mile issue’,  where for a number of reasons, marketing teams aren’t getting access to the audience data they need. I spoke to Brian about the promises of #composableCDP, and how to build stellar teams at early-stage businesses. Link to our full conversation in the comments.