Rosanna Campbell’s Post

Two days ago, I celebrated hitting 5,000 followers with you. But I’m not done giving away free stuff! I’ve been taking LinkedIn seriously for a couple months now. I’ve been really putting in the work to provide as much value as possible to all of you. Recently we crossed the 5K follower mark. And I never would’ve been able to hit that goal without… YOU! So it’s time to give back. Big time. As you might have seen recently, we’re offering 𝐎𝐧𝐞-𝐎𝐧-𝐎𝐧𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬 to the clients/specialists that don’t need our full monthly management service, but still need our expertise. You might have some idea what I’m going to give away today, right?.... 𝐓𝐨𝐝𝐚𝐲, 𝐈’𝐦 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐓𝐇𝐑𝐄𝐄 (𝟑𝐱) 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬! (𝐯𝐚𝐥𝐮𝐞 €𝟑𝟕𝟓,𝟎𝟎) In a 60-minute meeting, we’ll go over your brand/account, develop the best possible strategy, we’ll fix (potential) bottlenecks and make sure you’ll scale unimaginably this year! (It doesn’t matter if you have an account or not, All you need is the desire to scale Google Ads profitably) Ecommerce Business Owner, Freelancer, Agency, or anything in between - you can join the giveaway. 𝐇𝐨𝐰 𝐭𝐨 𝐣𝐨𝐢𝐧: ✅ 𝟏. 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐦𝐞 ✍️ 𝟐. 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐰𝐞’𝐫𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝. 🤝 𝟑. 𝐓𝐚𝐠 𝟐 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐜𝐨𝐮𝐥𝐝 𝐮𝐬𝐞 𝐚 𝟔𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐞𝐬𝐬𝐢𝐨𝐧. 🤑(bonus) (You can comment until one week from now) Cheers!

I posted consistently on LinkedIn for 4 weeks and this is what happened… I started my LinkedIn journey on the 3rd of January, as I knew I wanted to share my journey about becoming a freelance Social Media Manager, and to offer support and help to anyone in the same position as me. However, I've always had a fear of posting anything on LinkedIn, never mind anything about my personal journey. I decided to made it a goal for myself this year to face my fears, and do it anyway. So after setting myself a goal of posting x1 each week in January, I actually ended up posing x3 each week and here are the results I saw: → Impressions - over 164K → Followers - over 2K → 3 inbounds → 2 discovery calls → 1 proposal which is now a potential client My advice on anyone wanting to post on LinkedIn? Just do it! Don’t let the fear hold you back. Embrace it, you never know what will happen! What's your advice for anyone wanting to start posting on LinkedIn?

What is the LinkedIn algorithm like these days? Let's answer this... 6. Get endorsements ✍️ Give your clients an incentive to endorse you or add a recommendation so that you rank for the keywords they mention. Also engage with your followers and endorse them for their skills and in return ask them if they could do the same. 7. You can now customise your feed 💯 LinkedIn will analyse the type of content you engage with and will show you similar content in your feeds. So engage mindfully. 8. Videos are finally working ✅ Videos are working but the only hack is to add the right alt tags! That would actually help. 9. Empty engagement is no more working. Don’t make people randomly comment below your posts. Rather, offer them a freebie and increase your profile visibility. 10. Controversial posts are doing great! Unpopular opinions are always high-engagement. So anything that can lead to a chain of comments is reaching more people. 11. Carousel posts for the win. 🙌 Want to create middle of the funnel content? Carousels are your best friends. All you have to do is to pick a canva template, redesign it and you are sorted. As we come to the end the same old advice from old times: Consistency is the key. If you post regularly for a month and then ghost the platform then your first 4-5 first will receive 30% less engagement. So try and maintain your consistency. That’s all I have to tell you about the LinkedIn algorithm update. Hope you loved this breakdown. If you are someone who is looking for e-mail marketing or scaling yourself on LinkedIn then DM me :) Follow Keshav Gupta

My small LinkedIn platform had a moment this week. And I have some thoughts about it that I need to get off my chest. I’ll try not to overshare, but no promises. 😅 Within 48 hours, my follower count doubled, post impressions grew by over 2,000%, and sign-ups for my personal newsletter increased by ~30%. I can see why it’s easy to get addicted to social media growth. It’s exciting while it’s happening. And I caught a glimpse of how it can help open doors to meaningful connections. But truthfully, the bump in growth I had this week was a distraction in my personal life. I’d be reading a book with my daughter thinking of new content ideas. Or eating dinner with my family wondering what was happening on LinkedIn. I didn’t like that distracted feeling at all. It's been a good reminder to double down on what is worth giving my full attention to. And what can wait. I’ve been working in content long enough to know that vanity metrics are fleeting. The reality is, that as I continue to post here in my network, not a lot will change. Post impressions will level back out. I’ll keep posting jokes that only my husband and I think are funny. And I’ll keep writing about the things that matter to me in freelancing and B2B content marketing. In the meantime, I’d really like to know… What app do you use to monitor your time on social media? 🙃 And if you don’t use one, what habits do you have set in place to avoid burnout on here?

Here are my 5 biggest mistakes on LinkedIn that you should avoid to succeed. 1) Monetization: Yes, you may be surprised that no one said that before, but we are all here to make money in some way, and you should know how to make the money because this would play a big role in a) How you find your audience b) what to post and all the strategy 2) Sudden breaks: Always make plans and calendar for your content, because you may have an emergency break, and that break can harm your growth and may even cause death to your account 3) Timetable: Have a table for the time you use your account, don't make it random, you should know that this is your engagement time..., this is the time to create a post... This would help you way more than you think 4) Consuming is not researching: Reading good content from other creators won't fuel your brain because you're scrolling and reading tons of posts at the same time, and you won't remember anything, Have a specific time for researching 5) Consistency is the real 🔑: Again, it's not daily posting, it's to make a strategy and never give up and stop if the strategy didn't work, research, and make another one, but stay consistent during this, Recap » Monetization plan » Plans for emergency » Have a LinkedIn timetable » Consuming other's content is not researching » Consistency is everything Any more to add to the list? Drop them in the comments section, Like, and re-post to help other freelancers avoid these mistakes. Follow + Connect & turn your notification 🔔 on to see more of my posts #freelancers #LinkedInNetworking #LinkedIntips #Avoidthesemistakes #profileoptimization

So you have been procrastinating on LinkedIn (like I did for 2 years 🤡 ) Here are 5 convincing reasons on why you should start NOW 👇 Okay, context first: I had been wanting to build my personal brand on LinkedIn since 2021. I did post something every now and then but was NEVER consistent. I would disappear every now and often. ❌ And THAT is the one thing any social media platform hates: inconsistency. So, in June, I sat down to put together 30 LinkedIn post: writing 1 post a day. By July first week, I had a repository for atleast a month. Crazy, right? 🚀 All I now do is tweak > schedule > find a picture > post. And I will be honest, once I started, for 50 days, it felt like I was doing all of this for nothing at all. Until yesterday. Yesterday, the founder of an organic food brand booked a call with me via Calendly. Clueless on who he might be, what help he might need, the first thing I asked was: Where did you find me? He said something I had been WAITING to hear for 50+ days now: LinkedIn. If you've been procrastinating, I hear you. Been there; done that. And these 4 should be reasons enough for you to start now: 📌 Your personal brand speaks more for you than anything else ever will. You cannot meet every person on the internet but once you start putting yourself out, they can meet you. 📌 Nobody know the kind of knowledge you hold, the expertise you have unless you show them. Start talking about the things that excite you; show them who you really are. People always love to know more! 📌 LinkedIn is the one place where professionals hang out. You don’t have to be freelancing. You don’t have to have a side hustle. Even if you’re working, LinkedIn is a platform for you to reach out to like-minded professionals, HRs, or CEOs for that matter. 📌 It’s a small world and people remember. They may not know who you are but if someone’s friend remembers seeing one of your viral posts and know that you’ve been putting yourself out there, it’s always a talking point. You will ALWAYS have an edge. See, the list of ‘Reasons to Not Start Posting on Social Media: no content, don’t know what to post, does it matter, what will others say—the list will be way longer than the 4 reasons on why you must. And this notion is all you need to kill. Because once you start, the ideas come pouring. Trust me, it always does. 😉 Btw, if you’re stuck on what to post, how to post, or even get started with content on that matter, feel free to hit me up. 🤗 I’m building my personal brand. Are you? #personalbranding #linkedingrowth #linkedinforcreators

23K Linkedin Neighbors Woohoo!!! Here's my LinkedIn journey in 23 pieces: 1. I joined LinkedIn 2014 2. I disappeared from the platform few weeks later. 3. 2020. I came back. 4. My WHY? To get clients & build my brand. 5. Since then? I've been around LinkedIn. 6. I've made lifelong friends on LinkedIn. 7. Hired 50% of my staff on LinkedIn 8. Been paid $1,000 on LinkedIn. 9. Been paid $5,000 on LinkedIn. 10. Rejected by LinkedIn clients 11. Connected with top CEOs 12. Collaborated with fortune 500 brands 13. Tutored newbies on copywriting 14. Tutored newbies on freelancing 15. Invited to speak at countless events 16. Never gone a week without making a new friend. 17. Battled Mr. Algo 18. Befriended Mr. Algo 19. I've done it all so far... 20. But, I'm still learning 21. I'm still growing. 22. The most important thing about this platform? 23. YOU! Yes, you...my dear neighbor. I appreciate you! Thank you! PS – Tell me one thing you've enjoyed since we connected. _______ PPS – Want To genuinely get clients on LinkedIn? Take advantage of my 7 days client acquisition masterclass. DM "Client" to claim your spot!

➡️ 2 years ago: My posts barely got 100 views and no one noticed me. Today: I have built a close community of 15K+, 7K & 2K followers on LK, IG & FB. ➡️ 2 years ago: I was struggling to find clients as a freelancer and thinking about still leaving my 9-5 job Today: I get inbound leads from every week & I get to wake up on my own schedule every morning. ➡️ 2 years ago: I thought what if I get clients but can't get them results? Today: I have worked with over 70 business owners helping them reach their dream income goals & scale their social media. That’s the power of showing up. Start today. #linkedinmarketing #linkedinbrand

“I neither have time to create content on LinkedIn for personal brand building nor do I have the budget to hire someone for it.” If this sounds like you, I hear you. Early startup founders Bootstrapped business owners Freelancers Small content creators Solopreneurs Marketing professionals I hear you, I have been in the same boat for 3 years. Only when I stepped down from a full-time role to work part-time while caring for my newborn, did I realize that I have to lean on LinkedIn if I want to “never go back to 9-5”. Shweta Kukreja has an interesting solution for this challenge that I came across while analyzing her LinkedIn content for my deep-dive newsletter. She blocks 4 hours on weekends for a structured content creation session. She creates 6 LinkedIn posts, 10-12 tweets, and 2-3 threads in this session to be armed with content for the upcoming week. But note that, she keeps the resources (cheat sheets, playbooks, links, etc.) to be shared with the post (based on the goal of the post) ready beforehand. Now that, this challenge is out of your way, what’s next?  What’s stopping you from creating content on LinkedIn? Waiting for you in the comments, share with me. PS - I share more useful tactics that contributed to Shweta Kukreja’s LinkedIn success in the newsletter. Check it out, and get an edge in your content creation process.  🔗🔗 In the comments and bio.

I never plan what I am gonna post on a day on Linkedin. I plan for my clients, I guess that's the reason, they never miss a post, and I almost always do, when it gets slightly overwhelming. Since last more than a year, every day I came here to hit that post button, I either had a idea in the shower or when I was working on something, and i jotted down a couple lines, for it to not betray me, or i just came here and asked myself what i want to talk about. It all happens in spontaneity, before I post, I never know what i'm really gonna post. I've tried planning to be more consistent, and I got filthy bunch of ideas, and posts ready, but i forgot, it's not really about having the content ready for me, but it's about coming here, feeling something so strong in my bones that day and blurting it out, as i'm doing right now, in this moment. If a client story is what we are feeling today, that is what's gonna go, if we are feeling overwhelmed there's no chance i can post "the heavenly benefits of being a freelancer", it just feels like betrayal, with you, with me. So when some day, I come with a lot of confidence, a picture attached with a ted talk, I am trying to share that days felt confidence with you. And on days, when it's getting to mellow and I become poetic out of nowhwere, know that I tried with all my gut to post something about personal branding, but I couldn't possibly do it, because I wasn't really feeling it in my bones. And that's the only content plan I have for my account, that's how it has always been, but if you're my client, you must have recieved next week's posts for approval. PS: This can't be just me, have you ever let go of a already written post, because it didn't pass the vibe check of the day? :P