Rosa Almarza Del Campo’s Post

How to Track Your AD Performance Here are a few steps of how to track your AD performance: Define Your Objectives: Before you begin, know your goals! Clearly define what success means for your ad campaign. Whether it's increased sales, brand awareness, or website traffic, having specific objectives sets the foundation for effective tracking. Choose the Right Metrics: Metrics are your compass in the advertising landscape. Select key performance indicators (KPIs) that align with your goals. Each metric tells a different part of your ad's story, from click-through rates (CTR) to conversion rates and return on investment (ROI). Focus on Relevant Data: Data overload can be overwhelming! Focus on the data that matters most to your objectives. Dive deep into audience insights, ad placements, and engagement metrics to uncover valuable patterns and trends. Continuous Monitoring: The journey doesn't end with the launch of your ads! Regularly track performance, making data-driven adjustments as needed. A/B testing and iteration allow you to optimise your campaigns for maximum impact. Benchmark and Compare: Context is key! Benchmark your ad performance against industry standards and past campaigns. Analyse what worked before and learn from any setbacks. This comparative analysis sets the stage for growth and improvement. ROI, the Ultimate Metric: ROI is the holy grail of advertising success! Calculate your return on investment to gauge the actual effectiveness of your ads. Understand how your marketing efforts translate into tangible results. #AdvertisingResearch #TargetingAccuracy #KnowYourAudience #DataDrivenMarketing #LaserFocusedTargeting #AdvertisingGame #MarketingInsights #gomarketingagency

🚀 Attention Marketers: Have You Tried Cost Caps Optimized for Clicks Only Attribution? If Not, You're Missing Out! In the world of digital marketing, testing and innovation are key to staying ahead. Recently, we implemented a segmented test for one of our brands, and the results are nothing short of remarkable: 📊 Test Snapshot: Audience: Broad - USA - Excluding visit and purchase 180 days Attribution Setting: 7-day click Amount Spent: $217,829.39 CTR: 1.75% 1-Day Click ROAS: 2.82 7-Day Click ROAS: 3.05 Why This Is Game-Changing: ☑ 20%+ More Efficient: Outperforming the rest of the account on average. ☑ Time-Saving Optimization: Requires minimal tweaking, allowing us to focus on other critical tests. ☑ Consistent & Predictable Outcomes: Ensuring stability and reliability in our campaigns. 📺 Inspiration Corner: I've been immersing myself in the wealth of knowledge shared by Taylor Holiday and Max Rosewater on YouTube. Their series on Common Thread Collective covers everything from the nitty-gritty of ads to broader financial objectives — a must-watch for any marketer! 🔥 Receipts Attached: See the proof for yourself! Let's keep the conversation going! Have you experimented with similar strategies? Share your insights below! 💡 #DigitalMarketing #CostCaps #MarketingStrategy #FacebookAds

In the bustling world of advertising, understanding the impact of your campaign is paramount. I refer to it as the "The Dance of Numbers and Narratives", but how do you measure success? Is it in the cold, hard numbers or the warm, nuanced feedback of your audience? Perhaps the HiPPo of your organisation casts their eye over it and delivers the ruling 🙄 😂 ...but hopefully not..."The Campaign Was a Great Success!" Enter the realms of quantitative and qualitative insights. These two approaches, often seen as polar opposites, actually complement each other beautifully, painting a holistic picture of your campaign's performance. Let's tackle Quantitative Insights for our starter and come back for Qualitative Insights as our dessert tomorrow... Quantitative Insights: The Power of Numbers When you want to measure the tangible, the definite, and the objective, you turn to quantitative data. This is the realm of metrics, percentages, and hard stats. Impressions This metric gives you a clear picture of your ad's reach. For instance, if your ad had 500,000 views, that's half a million potential customers you've reached! Click-Through Rate (CTR) This tells you how many people were intrigued enough by your ad to click on it. A 2.5% CTR? That's a decent chunk of engaged viewers. Conversion Rate This is the golden metric for many advertisers. If you have a 1.8% conversion rate, it means you've successfully turned 1.8% of your viewers into customers. Return on Investment (ROI) The ultimate measure of success. If you're spending £1 and getting £1.50 back, you're on the right track. Cost Per Acquisition (CPA) This metric tells you how much you're spending to acquire each customer. A £25 CPA? Depending on your product, that could be a steal! Social Media Engagement In today's digital age, likes, shares, and comments can be as valuable as gold. 10,000 likes and 2,000 shares? You're making waves in the digital sea. #analytics #marketing #measurement #quantitative #qualitative #research #marketing #sales

Consistently measuring your marketing efforts provides invaluable insights to fine-tune your strategies. 📈 Analyzing key metrics helps you optimize performance and ensure you're always moving towards your goals. Key Performance Indicators (KPIs) like engagement rates, conversion rates, click rates, and webpage views give you a clear picture of what resonates with your audience and what needs improvement. By harnessing this data, you can make informed decisions, allocate resources effectively, and maximize the impact of your marketing campaigns! . . . #DataDrivenMarketing #KPIs #MarketingAnalytics #MarketingStrategy

[TIPS] There are as many indicators as there are advertising campaigns. They are not all equal when it comes to efficient overall management. Indicators can be divided into 2 complementary levels of analysis: 🤿 Level 1: Technical indicators, – the 1st step in analysis. #micro For a granulometric analysis of each device in its environment. They are: specific, context-based and used by a few. They depend on the players who supply them. These indicators, such as completion rate, repetition rate, CPM, and CTO, are essential but not sufficient for growth. To achieve maximum optimization and a return to basics, Level 2 indicators come into play: 🧩 Level 2: Universal indicators – from top to mid funnel, the final analysis step #macro These indicators offer an overall view of a media plan, with simple and universal insights collected from people exposed. They are global, shareable, and understandable to everyone, from directors to campaign managers, brands, agencies, DSPs, and ad-tech. Examples include attribution, memorization, and purchase intent. These indicators are common across all media devices and brands worldwide, allowing for easy comparison and measurement of ROI. By leveraging consumer opinions, these indicators help optimize media plans efficiently. What could be more valuable? The market now demands standardized indicators that enable comparison between different plans and media, facilitating the calculation of real ROI and better investment optimization. 💡What if we told you that we had identified + classified these universal KPIs? Discover our unique expertise 👉🏻 https://happydemics.com/en Thank you Laetitia Guillaneuf for this inspiring expertise. *** Source : insights report 2023, Happydemics. #AdvertisingKPIs #BrandSuccess #CampaignOptimization

You may be shooting yourself in your foot if you’re doing this 👇🏽 A lot of brands that reach out to us know in their hearts that they're overweighting last-click attribution in their funnel but can’t help it. Here’s how we pull this drug out of their hands: We show them the performance-based incrementality of their middle and upper funnel mediums. We explain it to them, saying: “Look, it may be driving some other things we're not capturing here. It may have some longer-term effects. And you may want to supplement this with some survey-based data. But if you cut off the upper funnels, this is how much minimum revenue you'll see go poof.” That’s why brands need to sit back, look at it objectively, and assess the performance of their upper funnel on a performance basis. Not to say that that’s all it delivered but to see what they stand to lose. Adam adds an interesting observation to this discussion, which highlights the importance of knowing the incrementality of each campaign: “Have you ever noticed this? When we optimize for video views, the CPMs are a fraction of what they are for conversions. The video view completion rate is sky-high, while the click-through rate is almost zero. It's like the algorithms are experts at showing ads to people who just watch but never click. So, what if we move up the chain and optimize for just impressions? Suddenly, the video view rate drops to almost 0% on the same creative, and the CPMs are even lower. It makes you think, doesn't it? Here's where I stand: If you don’t want to put more in top of the funnel, let's lower our ROAS targets for the campaigns that drive results. Instead of aiming for a 1.2x one-day click, let's target a 0.5x. Because if you give these platforms a chance to take your money and show your ads to their shittiest audience, they'll jump at it.” #mediabuying #incrementality #marketingeffectiveness

You may be shooting yourself in your foot if you’re doing this 👇🏽 A lot of brands that reach out to us know in their hearts that they're overweighting last-click attribution in their funnel but can’t help it. Here’s how we pull this drug out of their hands: We show them the performance-based incrementality of their middle and upper funnel mediums. We explain it to them, saying: “Look, it may be driving some other things we're not capturing here. It may have some longer-term effects. And you may want to supplement this with some survey-based data. But if you cut off the upper funnels, this is how much minimum revenue you'll see go poof.” That’s why brands need to sit back, look at it objectively, and assess the performance of their upper funnel on a performance basis. Not to say that that’s all it delivered but to see what they stand to lose. Adam adds an interesting observation to this discussion, which highlights the importance of knowing the incrementality of each campaign: “Have you ever noticed this? When we optimize for video views, the CPMs are a fraction of what they are for conversions. The video view completion rate is sky-high, while the click-through rate is almost zero. It's like the algorithms are experts at showing ads to people who just watch but never click. So, what if we move up the chain and optimize for just impressions? Suddenly, the video view rate drops to almost 0% on the same creative, and the CPMs are even lower. It makes you think, doesn't it? Here's where I stand: If you don’t want to put more in top of the funnel, let's lower our ROAS targets for the campaigns that drive results. Instead of aiming for a 1.2x one-day click, let's target a 0.5x. Because if you give these platforms a chance to take your money and show your ads to their shittiest audience, they'll jump at it.” #mediabuying #incrementality #marketingeffectiveness

Depending on the type of marketing insights that need to be derived, four ad spend optimization strategies can be utilized: Split tests, Geo lift tests, Marketing mix modeling and Scenario planning. 1️⃣ Split testing: By employing Incrementality Experiments for ad campaigns, we enable brands to precisely measure the incremental lift generated by their advertising efforts. This is achieved by splitting a brand's first-party audience segment or contact list into control and treatment groups, then running ads on the treatment group while holding out the control group. 2️⃣ Geo lift tests: This type of lift test involves selecting specific geographic areas to receive a particular advertising campaign, while comparable areas do not. By comparing sales or conversion data from these different regions, marketers can infer the incremental impact of the campaign attributable to the advertising efforts. 3️⃣ Marketing Mix modeling: To use MMM for budget allocation, analyze the performance metrics derived from the MMM analysis. Identify the channels that contribute most effectively to KPIs, such as sales revenue, conversion rates, or ROI. It is then easy to allocate your budget to platforms that demonstrate high efficacy in driving desired results. Keep the marginal returns of additional investments in check while doing so. 4️⃣ Scenario planning: Visualize the potential outcomes of each scenario through intuitive graphs and insights, making it easier to compare options and make informed decisions. #mmm #incrementality #measurement #datanalytics #performancemarketing

Personalised Ads | Consumer Insight 👀 The latest research conducted by YouGov reveals that whilst 1 in 3 consumers would like to receive more personalised ads, only 6% are willing to share more data. As explained by Marketing Tech, “this disparity raises questions about the alignment between consumer expectations and brands’ utilisation of their data for marketing purposes.” Interestingly, this research also found that a significant 52% of consumers have revoked consent from brands, with over half citing intrusiveness as their motivator. Ultimately, YouGov’s report highlights the complexity of consumer preferences in today’s marketing environment, and stresses the importance of transparency and trust when it comes to digital marketing. #DigitalMarketing #PersonalisedData #ConsumerPreferences #SocialMedia

📌What to do about the low effectiveness of FB ads? 4️⃣ Perform A/B testing A/B testing is an effective way to compare the effectiveness of different ad versions. Create multiple ad variants and test their performance. Analyze the test results to find the most effective ad version and adjust and optimize accordingly.💡 5️⃣ Reassess advertising objectives and appeals Make sure your ad objectives and callouts match your target audience. If your ad objectives are not clear or callouts are not compelling, consider revising them to improve the effectiveness of your ad. Clear objectives and compelling callouts will attract more potential customers.🌟 6️⃣ Data analysis and adjustment Carefully analyze ad data, including click-through rates, conversion rates and key metrics. Make adjustments based on the data results, such as tweaking ad settings, optimizing ad content, or adjusting delivery strategies. Data is a great basis for you to improve the effectiveness of your ads, so use it to make informed decisions.🔎 #digitalmarketing #Facebookads #adplacement #adoptimization #marketingstrategy