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#FridayFind: Exciting times in the advertising world! A recent article on The Current highlights a significant shift in the effectiveness of video advertising mediums. As we see a growing preference for streaming TV over traditional linear TV, Connected TV (CTV) ads are proving to be more impactful. Key insights: Rapid growth in CTV ad spending, with projections showing strong upward trends through 2027. CTV's ROI outpacing linear TV, reflecting its increasing effectiveness and audience reach. Innovations in ad tech and strategies, leading to more effective targeting and outcomes. This shift signifies a crucial pivot in advertising strategies, especially for reaching younger audiences. Stay ahead of the curve and dive into the full article for deeper insights and reach out to us at Gigawatt if you want to learn how to better leverage CTV to achieve your goals. #AdvertisingTrends #CTV #StreamingTV #MarketingStrategy

Google Marketing Platform announced updates to its Display & Video 360 (DV360) platform at the 2024 NewFronts, showcasing its focus on helping marketers thrive in the evolving world of streaming television (CTV). Key Developments 📺 Streamlined CTV campaign management: DV360 boasts improved functionalities to simplify ad buying and measurement across various streaming platforms. 🥠 Unlocking first-party data: DV360 offers greater flexibility for integrating a brand's own data for more targeted CTV campaigns. 🤖 Enhanced role of Google AI: Google is further integrating AI features within DV360, including generative AI capabilities, to automate workflows and optimize campaign performance. Benefits for Marketers 📈 Increased Efficiency: Manage CTV campaigns with greater ease and less time investment. 🎯 Improved Targeting: Leverage first-party data for more precise audience reach on streaming services. 🧠 Smarter Optimization: Utilize Google AI to automate tasks and optimize ad delivery. Integration of Search Ads 360 with the retail media ecosystem to strengthen collaboration between brands and retailers. Overall, Google Marketing Platform emphasizes its commitment to empowering marketers to navigate the ever-changing CTV landscape by providing a comprehensive and data-driven solution. IAB Google YouTube #NewFront #dv360 #youtubeads #googlemarketingplatform

📺 FAST TV is redefining the advertising game, offering a new platform and opportunities for marketers everywhere.   ⏩ Meet FAST TV:  Which stands for Free Ad-Supported Streaming TV, is a game-changer in the streaming industry. It is rapidly emerging as a popular choice in the entertainment landscape, as cord-cutting gains momentum. FAST TV provides a middle ground between traditional TV and on-demand streaming, filling the void and offering a unique streaming experience. 📊 By the Numbers: According to recent data, the popularity of FAST TV is on the rise with a growth rate of 40% year-over-year. It's not just a passing trend, as in the United States alone, 4 out of every 10 adults are tuning into FAST TV for upwards of five hours daily. As a result, FAST revenues are projected to reach an astonishing $12 billion by 2027.   🎯A Marketer's Dream: Here's where things get even more interesting for marketers and advertisers. FAST TV provides a unique combination of traditional TV's immersive experience with the precision and data of digital platforms. This translates to hyper-personalized advertising with real-time performance measurement. Just imagine being able to target specific audiences with ads that cater to their preferences, and then adjusting campaigns in real-time based on data-driven insights!   🌍 Global Appeal & Insights: In regions like Canada, EMEA, and Latin America, FAST TV provides insights into genre preferences and geo-location, enabling advertisers to deliver hyper-personalized ad experiences.   🚀 As cord-cutting continues to increase, viewers are looking for simpler viewing experiences. In this landscape, FAST TV stands out by providing value to both consumers and brands. It combines the immersive nature of traditional TV with the precision of digital targeting, making it a transformative platform.     #FASTTV #Streaming #DigitalMarketing #Advertising #FutureOfMarketing   🔗 Dive deeper into the world of FAST TV and its marketing potential: https://shorturl.at/nqsIK

Standardized interoperable content data is key to advertisers achieving higher ROAS on CTV. Great piece from Angela Voss on the topic: “One issue is CTV’s theoretical hyper-targeting crashing into the realities of highly variable device graphs and shared streaming accounts. Marketers are paying incredibly high CPMs to hit the bull’s-eye of their target market. But they’re getting their targets’ spouses, their kids or their dogs instead. This is part of the reason the CTV ROAS equation isn’t adding up.” https://lnkd.in/de5ajT3H

VideoWeek's CTV Advertising Guide for North America 2024 is now available to download! While the CTV market in NA is certainly starting to mature, there's still plenty of experimentation happening on both the buy-side and the sell-side, and lots of innovation happening on the tech front. This year's guide explore these dynamics, with a mix of high-level strategic insight and practical insights. Topics covered in the guide include: - A landscape map for CTV advertising in North America - How the major streaming services’ offerings are developing - The evolution of contextual targeting in CTV - Which types of data are buyers using for CTV targeting? - How CTV publishers balance monetisation with user retention - The growth of outcome measurement in CTV - Which key industry standards should the industry be implementing? - Using CTV to drive mobile acquisitions Thanks to our partners, Publica by IAS, Verve, and Wurl, as well as those who contributed their insight: Shailley Singh, Freddie Liversidge, Carolina Portela, Walker Jacobs, Josh Mattison, Laura Chaibi 🇨🇦🇬🇧, and Mo Allibhai.

✅🖥️ AdExchanger (6/28): “AdExchanger: What about digital-native brands that want to treat streaming TV like a performance marketing channel? Gartner: Competent performance marketers are starting to embrace streaming, including using it to compare incrementality with the rest of their buys. Their dollars are helping contribute to the maturation of the market. At the same time, there’s a big difference between CTV and over-the-top (OTT). Because OTT encompasses devices other than television sets, like phones and desktops, there’s more signal and attribution there that’ll attract direct response advertisers. People still don’t interrupt their TV viewing sessions very often to go and buy things, but when they do, it’s much more likely to happen on a personal device, not a TV screen. AdExchanger: What streaming trends will dominate for the remainder of the year? Gartner: The digital-native platforms are taking control of connected TV – and it’s not just the new entrants to ad-supported streaming, like Netflix and Prime Video. YouTube’s grip continues to tighten on the CTV market. TV programmers and digital platforms will continue to compete for streaming ad dollars by trying to differentiate themselves. Ad load is an especially big question streamers are trying to tackle right now.” ⬇️ #streaming #ctv #ott #upfronts #avod #fast

CTV platforms are looking at ways to squeeze even more ads into the user experience. Roku is testing a home-screen ad unit that plays a video after users come back from the screen saver. For people who have paid for a streaming device, and are paying for multiple streaming apps, this could be a step to far. Roku does understand that there is a fine line to walk before you disrupt the user experience so much that you start losing customers. Peter Hamilton, senior director of ad innovation, says “We want it to be rare," acknowledging this will be a test a see innovative. When it comes to digital advertising, user experience is becoming ever more important. eyeo is fixing that with our AdFiltering solutions. If you're a brand or media buyer, are you considering user experience when you pick your media partners? If not, you might want to start asking more questions... #digitaladvertising #CTV #ads #marketing #digital

How do you believe Streaming TV incremental household reach metrics can impact content creation and advertising strategies? Advertisers on Amazon DSP now have access to incremental reach reporting for their streaming TV campaigns. This new measurement report quantifies the incremental unique audience that Streaming TV (STV) campaigns have reached compared to their linear TV campaigns. Insightful Metrics: Streaming TV incremental household reach provides in-depth insights into audience engagement, offering a more nuanced understanding of viewer behavior compared to traditional metrics. Comprehensive View: This approach goes beyond simple impressions, offering a comprehensive view of audience reach by tracking the unique households reached by streaming TV campaigns. Data-Driven Decisions: Content creators and advertisers can make informed, data-driven decisions by analyzing Streaming TV incremental household reach metrics. They can identify successful content, refine targeting strategies, and optimize resource allocation for maximum ROI. Real-Time Adaptation: With access to real-time data, content creators and advertisers can adapt their strategies quickly based on audience feedback and performance metrics. This agile approach fosters continuous improvement and ensures content remains relevant and engaging. Optimized Strategies: By leveraging Streaming TV incremental household reach metrics, content creators and advertisers can refine their content strategies to better resonate with their target audience, ultimately driving better results in the competitive streaming TV market. Why is it important? As consumers are shifting their entertainment viewing habits from linear to streaming, advertisers are similarly moving their ad budgets. The STV Incremental Reach measurement product enables advertisers to see the number of unique households who have seen their ads on STV and better understand the value of their budgets being shifted from linear to STV. STV Incremental Reach complements the Incremental Reach Forecast already available in the STV channel planner, so that advertisers can compare their past performance with potential reach. #StreamingTVMetrics #HouseholdReach #AudienceMeasurement #DataDrivenDecisions #TVAdvertising #AudienceEngagement #DigitalMarketing 

As streaming services continue to grow, advertising dollars are swiftly following—from traditional linear TV to Connected TV (CTV). 📺 Why is this happening? Simple: money follows eyeballs.  📈 Our latest article looks at why advertisers are making the switch to CTV. From increased viewer targeting precision to cost efficiencies, the reasons stack up. And with a predicted growth in ad spend on CTV reaching nearly $100 billion by 2027, it's clear this is more than just a trend—it's the future of TV advertising. 🚀 Whether you're curious about the shift or looking to optimize your own ad campaigns, take a moment to check out our insights. No sales pitch, just a knowledge resource to keep you ahead in the digital game. 💡 🔗 https://lnkd.in/gch5K6-w #CTV #DigitalAdvertising #MediaBuying #MarketingTrends

📢 Exciting news... 🙌 We've partnered with MiQ. 📺 Our announcement today highlights our shared vision in this age of Advanced TV, where data-driven video converges across linear and digital. ✅ As Joe Prusz, CEO of Hoppr, says: “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an advert that will be consumed by an audience in its entirety,” 📺 “We help advertisers access the hard-to-reach audience who aren’t watching linear TV. We share MiQ’s view of the future of Advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.” #partnership #hopprtv #advancedtv #connectedtv #ctv #advertising #tvadvertising #guaranteedview Read the press release here: https://lnkd.in/esv_JrRK