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GTM strategy & RevOps consultant

2024 tech layoffs: >75.000 | Median cash raised (series C): ⬇️ -62% vs. Q1’21. In Q2’24, we still need to do more with less. But what does that mean? ❌NOT: do a little less of everything ✅ INSTEAD: carefully choose a few things to double down on, stop the rest Ever heard of peanut buttering? Spreading resources too thin. You'll see better outcomes focusing on a few key areas. At Microsoft, we called it ‘fewer pebbles, bigger waves’. (don't worry: that's all the tech jargon I have in me today) Why is it so hard? First, it's scary. What if pipeline completely dries up? Second, we overestimate how many different things we can do. And we underestimate the value of doing fewer things better. Here's how you do it: 1️⃣ Sit down with your team. List what you don’t think adds value. 2️⃣ Score them. Rank based on resource savings, testing ease, and safety. Pick the number 1 candidate. 3️⃣ Create a test card (DM me). Make sure there's a good measurement plan in place. Involve a smart analyst. 4️⃣ TURN IT OFF - scary, I know 5️⃣ After about 90 days, analyze the results and decide: back on, or off? Below are some ideas. Things I see clients do that appear to add value, but don’t always do. What can you stop doing?

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