Launching EU wide our recyclable 330ml reclosable pouch, the least CO2 footprint of all beverage containers!
Capri-Sun Introduces Recyclable 330ml Pouches with Innovative Lid! We're thrilled to announce the launch of our new 330-milliliter pouches that are now made from recyclable mono-material polypropylene and come with an attached lid, aligning with the latest EU directive. Key Highlights: 🔹 Recyclable mono-material for easier disposal in dedicated recycling bins 🔹 Innovative lid design that uses 14% less material than before 🔹 Easy-to-reseal lid for added convenience By converting the 330-milliliter pouches throughout Europe to recyclable mono-material, we are taking a significant step towards our vision of becoming the most sustainable children's drinks brand in the world 🌱 Join us on our sustainability journey as we strive for packaging excellence ♻️ #CapriSun #PackagingInnovation #Innovation #Recycling #EUDirective #tetheredcap #SustainableFuture
Great to see such a large brand leading the way and showing it can be done. Nice job.
Great to see this step at Capri Sun. It has for sure been a difficult journey to arrive here. So congrats to all the team making this happen!
Michel Acda
1w
That is an important step forward Roland Weening and team 💪 🌍
Kaitlyn Hunt
2w
This is incredible - congrats!
Coordinamento campagna "A Buon Rendere-molto più di un vuoto" - Responsabile Rifiuti e Economia Circolare Associazione Comuni Virtuosi
3dTechnical recyclability is a prerequisite but without a return rate guaranteed only by DRS which can reach 98%, it risks remaining at the level of wishful thinking. The main and real problem/challenge that "innovative" pack must face is achieving a closed loop, with related main costs (80% al least) borne by beverage producers, and not by municipalities as happens in UE countries for packaging not covered by a DRS. There are packaging introduced on the market decades before there were infrastructures ready to recycle them, as is the case with PET trays. When the recycling technology is ready, the challenge of economic sustainability is there to stay. As a matter of fact the costs to be incurred to intercept packaging ( especially) consumed "on the go" ( even if designed for recycling) rarely is compensated by the value of the packaging. Even chemical recycling which is brought as a "silver bullet" compared to mechanical recycling, faces the same challenges. Talking about binding decarbonisation targets for the beverage, the entire life cycle must be considered (emissions scope 1-2-3) and also the impacts of the products on other environmental indicators which have negative negative effects on exceeding the planetary boundaries.