Rodolfo Garcia’s Post

An Iconic Collab 🏁 Check out our full debrief of Charlotte Tilbury Beauty's partnership with Formula 1 over at The Beauty Brief ✨ #beautyblog #blogging #blog #blogger #beautycommunity #beautyindustry #beautymarket #beautyindustry #beautybusiness

Well worth the wait y’all!!! If you haven’t already… please do dive into The Creative Report of the year! Simon Cook and Team - I’ve been patiently waiting for it. Cannes Lions International Festival of Creativity Lions has celebrated creativity for 70 years, and this year, a few things standout to me: 1️⃣ We are truly shifting towards genuine and authentic connections in marketing. It's not just about the bottom line; it's about meaningful conversations. 2️⃣ Inclusion - representation from all corners of the globe and brands of all sizes. 3️⃣ Emphasis on brand "heritage" - What's your story, and what makes you unique? 4️⃣ Connect and STAY connected for a lasting impact. Let's keep the conversation going y’all! 🌟 #CannesLions #Marketing #Data on.lions.co/lcr2023

trust the process trust the process trust the process

How sports teams can share stories about where they're from in a way that really connects with people? Take SSC Bari S.p.A. and Kappa, for example. They've done a new campaign to introduce the Third Special Edition Collection and that shows off their city. You can almost feel like you're there, whether it's by the sea or seeing a Fiat drive by. It's not only about capturing the club but also about the city. That feeling you get from these stories is what makes you care about a team. Whether you're from a big city or a smaller town, showing off what makes your city or town special is key. Most sports teams only talk about training and games. But being a fan is about more than that, right? What else makes you feel like you belong to a team and a place? By sharing these stories, you're giving your fans something to connect to. It could be a sense of pride in where they're from, or maybe even make them feel like they're part of something new where they want to go. Good job Kappa!

Big News in Entertainment! François-Henri Pinault, through his investment company Artémis, has acquired a majority stake in Creative Artists Agency, solidifying his presence in Hollywood. This transformative deal, valuing CAA at an impressive $7 billion, brings together two powerhouse entities as CAA, known for its wide-ranging expertise in brokering deals for clients ranging from Hollywood icon Tom Cruise, Zendaya, Steven Spielberg, Ariana Grande, and Beyonce to the immensely popular brands like Jazwares, LLC’s Squishmallows, The Coca-Cola Company, and Mojang Studios Minecraft, now becomes a prized addition to Artemis' extensive $40 billion asset portfolio. Artemis' portfolio already boasts illustrious names like Kering, home to iconic luxury brands like Gucci and Saint Laurent, along with Christie's auction house and the esteemed winery Château Latour. In an intelligent move, CAA's leadership, including Bryan Lourd, Kevin Huvane, and Richard Lovett, are committed to staying at the helm and continuing to guide the agency's success. This collaboration not only broadens Kering's footprint in the entertainment sector, leveraging CAA's extensive insights, relationships, and global access to pivotal industries, but also paves the way for CAA to take an active role in European film and television production. This deal reinforces that the boundaries between fashion and entertainment are more blurred than ever before. #media #entertainment #entertainmentnews

🎪 Ever been to a #CirqueduSoleil show? Cirque du Soleil's captivating journey is a testament to the audacious spirit of its founder, Guy Laliberté. In the early 1980s, Laliberté, a former street performer and accordion player, faced a daunting challenge: how to elevate his unconventional circus vision from the streets of Quebec to the global stage. In 1984, fueled by a dream and determination, Laliberté took an incredible risk. He mortgaged his house to fund the founding of Cirque du Soleil with a group of fellow street performers. Initially touring Quebec, the troupe encountered financial struggles, but Laliberté's vision held steadfast. The turning point arrived in 1987 when Cirque du Soleil was invited to perform at the Los Angeles Arts Festival. The show, titled "We Reinvent the Circus," showcased a groundbreaking blend of artistic performances, shattering traditional circus norms. It was a revelation. This audacious leap, both financially and creatively, laid the groundwork for Cirque du Soleil's global triumph. Laliberté's innovative approach, coupled with an unwavering commitment to artistic excellence and a readiness to embrace risks, transformed a small group of street performers into an international phenomenon. Today, Cirque du Soleil is the global entertainment powerhouse, with performances staged in over 450 cities around the world and revenue exceeding $1B per year. 🍲 And here are five core ingredients that shape their spellbinding recipe of success: 🌍 Dream Big, Act Bigger: Laliberté's willingness to mortgage his house exemplifies the bold moves often required to bring unconventional dreams to life. 🎭 Challenge Tradition: Cirque du Soleil's success stemmed from breaking away from traditional circus acts, encouraging us to challenge norms in our pursuits. 🤹♂️ Embrace Risks: Laliberté's risk-taking paved the way for global recognition. Calculated risks can lead to extraordinary outcomes in our own endeavors. 🎪 Commit to Excellence: Laliberté's dedication to artistic excellence underscores the importance of unwavering commitment to one's craft. ⚖️ Balance Creativity and Practicality: Cirque du Soleil harmonizes artistic innovation with commercial success, by ensuring their performances are not just creative masterpieces but also financially viable. Guy Laliberté's story teaches us that daring to dream, challenging norms, taking risks, and committing to excellence can turn a humble beginning into a global sensation. 🚀✨ What do you think about the success of Cirque du Soleil Entertainment Group and what can we learn from it? Let's discuss!

➡ Discover here the agenda of this edition of the Premios Quirino #TFC

Surely you don't want to miss out, and you must have the time (just over a minute, 1.21 min to be exact 😉) to watch this captivating animation that reveals #heineken 's master plan to become the unparalleled #connected brewery 🚀 Intrigued? Inspired? Interested? 😁 Feel free to get in touch with me directly; I'd be glad to set up a call. #eventdrivenarchitecture #eventdrivenintegration #dataintegration #digitalbackbone https://lnkd.in/ePswyHwZ?

What a night! ✨ Last Monday, we enjoyed visiting the 15th International Circus Festival YOUNG STAGE Basel. 634 artists from 57 nations applied to participate in this great event, but only a few made it through the election process. 🤹♀️ The 13 Circus acts that made it there, from all over the world, were #Performing a show with as much energy as you can only do if you dedicate your life to a personal pursuit. 🎯 The show was under the motto of “Innovative between modernity and tradition.”  As we were watching the show, we were all stunned and got sucked into a world of fascination and disbelief of the achievable for the human body. 🤸♀️ After the show, after we gained some distance, we were able to look at it from a very different perspective. 👀 The performances we saw were neither traditional (well-known) nor revolutionary (something you have never seen before).  Mostly, it was traditional disciplines performed in a modern way full of surprises.  This again gave us insight into how innovation is still based on #tradition. The artists started with traditional disciplines and discovered new ways through their creativity. 🎨 So, what we saw at the Young stage made us think about business transformations. When transforming a business, we can preserve traditions and still be #innovative by finding new ways to incorporate them into our strategies. Before embarking on a #transformation journey, it's important to consider what traditions we want to keep alive and what can be done in a new way while still respecting the past. 🍂 And what is the key to a successful transformation towards an innovative corporation? Successful transformations require collaboration and input from all parties involved, just like the performers who put on the spectacular circus acts. Traditional structures can be adapted, remodeled, and rethought to create something innovative and exciting. Let's take inspiration from the circus performers and find new ways to incorporate tradition into our transformation journeys. 👣 We will explore in more detail the subject Transformation and Renewal over the next few posts. Stay tuned. 😀 #YoungStageBasel

Brands are built through experiences. It's been proven that 85% of consumers are more likely to make a purchase after attending a brand’s experience or event. How to immerse the audience in your brand? With experiences that foster emotional connections, stimulate all the senses and tell stories. Two perfect examples, where the audience engaged with the brand on a deeper level below ⬇️