At the WWD CEO Summit, we explored why, despite the beauty category growing by 3-5% per year, it is still underdeveloped. Our CEO Fernando Acosta's belief is that we are overcomplicating things and consumers don't know what to choose, facilitating a loss in brand trust. RoC is proud to prove our promises with robust clinical studies, easy-to-understand education from credible Dermatologists, and streamlined, intuitive product packaging so people know, and trust, what they’re using. RoC was honored to have Dr. Nkem Ugonabo join CEO Fernando on the #WWDSummits stage!
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We’re delighted to introduce our latest innovation in skincare, the Derm Correxion Firming Serum Stick. A touchless application to treat, tighten, and lift for firmer skin. A new way to apply your RoC Retinol with ease! Clinically developed in partnership with Dermatologists and Plastic Surgeons, this serum stick is powered by a proprietary blend of: Retinol, Antioxidants, and Firming THPE. Simply swipe on your face, neck, chest, and back of hands to apply. In just 4 weeks, 94% had visibly firmer skin.
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Introducing the first edition of our Intern Spotlight, where we highlight our dedicated interns and their contributions to the RoC team. We chatted with Olivia Roemer, our Influencer Marketing Intern, about her experience at RoC so far. Olivia has been an intern at RoC since the spring of 2024. “One of my favorite aspects of my internship is the people I work with. The RoC team is extremely supportive and encourages interns to network with cross-department peers. I had the opportunity to gain insight into various departments through company engagements.” During her time at RoC, Olivia has worked closely with our Marketing team to support all influencer initiatives. Outside the office, she enjoys visiting beauty pop-ups, working out, and exploring all the amazing things New York City has to offer! #roc #rocskincare #internspotlight
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We're excited to announce that our Retinol Deep Wrinkle Night Cream has received an award for the Health Skin Awards 2024, ranking it among the top 65 products for achieving a healthy glow. Selected by the editorial team at Health in collaboration with medical professionals, our night cream was highlighted as one of Dr. Turner's favorite choices. Formulated with Advanced RoC Retinol, it accelerates skin turnover and promotes vibrant, glowing skin. Learn more about the Skin Awards, 2024 here: https://bit.ly/4cXeOrU
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At RoC, we’re not just passionate about skincare – we’re obsessed! Recently, we caught up with some of our incredible team members to find out which RoC products they are wearing. Here’s what they had to say. #RoC #employeespotlight #skincare
RoC Team Favorites
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ICYMI, we’re leveraging the power of AI to personalize products for our RoC community. We’re known for our dermatologist-tested, clinically proven results, but sometimes, our customers need assistance selecting the right products for their skin. Enter our RoC AI Skin Insight tool, powered by advanced AI technology, to analyze the current state of any skin type. In just 2 minutes, our AI Skin Insight tool will give you a complete analysis of your skin and provide you with the best RoC recommendations. Visit RoC.com to learn more and try our new tool for yourself.
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We are thrilled to announce that our brand ambassador, Sarah Jessica Parker, graced the inaugural episode of Caroline Hirons' brand-new podcast, "Glad We Had This Chat." Sarah delves into the beauty world, sharing insights and her favorite RoC skincare essentials. 🎙️Don't miss out on this exclusive interview! Click the link below to listen to the full conversation: https://bit.ly/4aVURk0
Sarah Jessica Parker!! - Glad We Had This Chat
https://www.youtube.com/
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We’re thrilled to share that our Retinol Line Smoothing Eye Cream was featured on NewBeauty! Did you know one of our Retinol Eye Creams are sold every 30 seconds? 👏 "The best-selling eye elixir is powered by pure RoC retinol—the vitamin A–derivative responsible for dramatic youth-enhancing results, like less wrinkles and increased skin elasticity—and minerals to address the three most common signs of eye aging: puffiness, dark circles and wrinkles."
This Retinol Eye Cream Sells Every 30 Seconds
https://www.newbeauty.com
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We may be only mid-way through 2024, but we’re thrilled to announce that we were recognized as a top skincare brand of 2024 by Byrdie! Our Retinol Line Smoothing Eye Cream was featured as this eye cream is highly effective in addressing skin concerns such as crow’s feet, dark circles, and puffiness, while remaining gentle and hypoallergenic.
Our Editors Named Their Favorite Skincare Brands of 2024, And Some Might Surprise You
byrdie.com
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We’re so excited to share that our Dual Eye Cream has been named the Best Eye Cream on the Real Simple 2024 Beauty Awards! Real Simple’s Beauty Director and Heather Muir Maffei, visited the Today Show to highlight how the innovative two-in-one eye cream differs from anything else on the market, specifically calling attention to the upper eye gel that lifts and firms the skin.
The results are in! Here are 6 winners from the Real Simple Smart Beauty Awards
today.com
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Incorporating the active practice of optimism into daily life is scientifically proven to help us live longer, happier lives, which is why we created the RoC Look Forward Project. As part of our commitment to help the next generation #LookForward to the future, we developed an education program for 6-8th graders to learn and practice optimism. More than 5,000 students at almost 200 different schools across America received expert optimism tips, set actionable goals, and practiced real-life implementation, with 93% of teachers saying the program increased their knowledge of how to help students practice optimism. To extend the benefits of optimism even further, we’ve published the Look Forward Lesson Plan for public use. If you’re interested in implementing this curriculum with your middle schooler(s), whether you’re a parent, teacher or caregiver, you can download the digital version of the curriculum here, inclusive of student activities, teacher guides, and parent/caretaker information: bit.ly/lookforwardlesson For more information on our Look Forward Project, please visit https://lnkd.in/e3DCeEsE
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