Rob Truglia’s Post

Invest in yourself and your business. As freelancers, it's easy to get into the path where you focus on just doing the work and gaining clients. But it's equally important to prioritise investing in your knowledge. That means investing your time into resources that will help enhance your skills. Some examples of this? Courses - Educate yourself on the latest ways to develop your skills and, as a business, learn better how to market your business too. Community - Network and connect with other freelancers and business owners. Connect with freelancers as there may be opportunities to pass on projects, and also, no one understands freelance life like another freelancer. Connect with other types of business owners as they could eventually become clients. These two resources can help you in your journey to evolving as a freelancer. On my blog, I share tips for freelance creatives and their business: https://remireports.com/

You’ve got a style for delivering a story that nobody can match. Hold onto that with pride! Why? It’s a part of your brand ;-) Book a complimentary discovery call and let's talk brand @ https://lnkd.in/gcS2q7WK. #journalist #brandingideas #brandawareness #brandyourself #brandingstrategy

I want to praise the killed story. You know, the one that gets spiked, or that your editor ghosts you about; assignments that lose their momentum, pieces stuck in edit hell so long that the moment passes it by. Sometimes—sometimes—these stories manage to still get their day in the sun, and when they do it is absolutely one of my favorite things in publishing.   You may have seen the recent furore around Kate Wagner's piece skewering Formula 1's ludicrous circus ("I think if you wanted to turn someone into a socialist you could do it in about an hour by taking them for a spin around the paddock of a Formula 1 race" gives you a sense of it.) The story was originally published by Road & Track but mysteriously disappeared a short while afterwards because the editor-in-chief apparently decided that "it was the wrong story for our publication" only AFTER the fact. Everyone was confused! https://lnkd.in/gb4deMet Now the story is running at Escape Collective, and you're all able to read it. Good news for Wagner, who sees her work out there, and good for Escape, which gets a good story that can bring in new readers (I certainly hadn't heard of it before, but now I've signed up for an account.) Not every killed story has as dramatic an arc, obviously, but the spike happens. Sometimes a publication gets risk averse, or a story just loses its mojo. Sometimes the reporter can't get the thing over the line, or the editor loses the confidence of their colleagues. That's life. People are afraid of the spike, but it doesn't mean the end. Personally these are situations that I love. When we started Matter, we sought out spiked stories in purpose: when we found out a great writer's idea had hit the skids at another publication, it was exciting to us. The dream scenario was that we inherit something that is top drawer but simply lost its way at the previous publication. We tried to find new ways to get past whatever was blocking it at its original home and make something new. Some of my favorite stories from that time started out after being rejected elsewhere. Take David Wolman's The Aftershocks: a deep, fascinating tale detailing how Italian scientists were being put on trial for failing to predict a deadly earthquake—a human tragedy intensified by a scientific witch hunt. I don't think David will mind me saying that the story started out at Wired but eventually lost its way there. So David brought it to us, and we worked hard to keep the story going and turned it into something great. It was a win for him and it was a win for us, too. I still have a soft spot for it all these years later. So yeah, having somebody kill your story feels pretty bad. But every so often it can be a new beginning.

I want to congratulate Martin Redmayne for his innovative move to make The Superyacht Group’s news content open-source. Just this week, we were asked to "sponsor" content for an article on registrations and flags. This kind of biased, commercially driven content blurs the lines between real information and paid promotion, which can really mislead people who are just trying to stay informed. Plus, overly curated sponsored content often takes too long to publish, missing out on the timely, relevant updates we need in this age where information is constantly streaming to us in real time. The yacht industry is facing many challenges, from environmental issues to wealth disparity. I believe that having a genuine, unfiltered media source, free from commercial pressures, will help show the industry for what it truly is. I’m all for a future where information is freely shared, transparently curated, and accessible to everyone, creating a well-informed society that thrives on real, untainted knowledge. https://lnkd.in/ebQDGsYq #OpenSource #InformationIntegrity #Transparency #superyacht #superyachts #yachting #Yacht #Yachts #marineindustry #maritime

I’m a writer. Copywriter by trade, but if someone asks me what I do, I say I’m a writer (or a poet if I'm feelin' saucy). So why the hell am I sharing an Instagram reel of photography? Because I also shoot film and it breaks my brain every time I capture something solid. Does that make me a photographer? That it hilariously does not. I’m a man who owns a couple cameras and tempts the gods into lining me up something fantastic to try and capture. This is a game we play, the gods and I—in poetry, with photographs, with ads, and emails. This game goes by a few names: serendipity, chance, providence, dumb luck. That, I suppose, is what it is to be any kind of creative, to have the mad willingness to go wherever luck is most likely to strike, to fly a kite to beckon it to light your system nervous. That’s the real wild hare—to go there always and often and without any hope of lightning striking, but to go anyway. If it does, folks will celebrate that bolt of greatness. Yet, I bet whoever it strikes is out there again tomorrow, new kite, new string, lookin’ to get struck again. Here’s to flying kites and daring gods. ___ If you have need of a writer with a penchant for the poetic and comedic, I’m available for freelance copywriting and creative direction needs. www.iamchriskessler.com

Good morning, LinkedIn! Have you ever thought about showcasing your business with unique content? If so, let's chat about #FPV tours! Whether indoor or outdoor, my tours capture the essence of your space from a new perspective. And speaking of new perspectives, check out this beautiful sunrise in #Chester!

THE WAIT IS OVER! 🚀 Ever wonder what goes on in the minds of a creative agency? It's time to lift the veil on our latest adventure with Ginetta's Workspace Project. We're diving deep into the Floriddia Creative's process - from the first spark of inspiration to the final strategy outputs. But here's the twist - we've got two killer concepts, and we need YOU to weigh in. Are you team #Hotel or team #MissingPerson? Cast your vote! #DigitalAgency #CreativeAgency #Marketing #DigitalMarketing #b2bmarketing #SocialMediaStrategy

#tgif What's the most creative brochure you've ever seen? Share a picture and tell us what makes it stand out! Let's have some fun and discover innovative design approaches.💃🥳🚀 Feel free to share in the comment section 😇👇 #markerting #media #destination #tourism #publication #extracompany #storytelling #ContentMarketing #BrochureFun #CreativeMarketing The Extra Marketing Company

🎥High-Quality Video Content Converts! Here’s Why: 1. Pattern Interruption while scrolling 2. It builds trust 3. It shows your brand in a high-quality light, much like the museum effect of using quality frames to showcase at artists’ work 4. Generates higher quality interest from potential clients/customers Cinematic video content doesn't take the place of mobile content, it works in conjunction to showcase your brand in the best light possible and establish a hierarchy above competitors. Here's a project I shot for my friends at Buscadero Motorcycles to promote their clothing and merchandise: https://lnkd.in/gr2iDr2h

Hey Property Managers! The teams at Rentals United have come together to develop a free tool for you that provides tailored recommendations on which specialist channels to list on. Give it a try to make sure you’re not missing out on any growth opportunities.   https://lnkd.in/gifwcmjd #PropertyManagers #VacationRentals #Channelizer #IncreaseRevenue