Robert Lopez’s Post

📊 "It's great to have great data, but what are you going to do with it?" This is the question we always hear. DataDriven Conference Podcast. In our latest quick hit video, Abhi S. Visuvasam and I dive into the real impact of not having unified data on customer experience. 🤔 For us, at Reltio the journey began with a simple yet profound realization: How can Customer Success, who knows the customer intimately, share the same understanding with Customer Support, Marketing, Professional Services, and the rest of the business? The answer lies in a unified approach to data. When everyone has the same data points and views the customer the same way, the business outcomes are extraordinary. 🚀 Tune in to learn why customer experience is top of mind for us and how unified data can drive real transformation. Link to the podcast in the comments. #DataDriven #CustomerExperience #UnifiedData #CustomerSuccess #BusinessOutcomes

I thoroughly enjoyed working on this episode with Jon Quinton & Sam Lewis-Williams! Sam is a fountain of knowledge when it comes to automation and analysing the combination of behavioural and demographic data, to improve customer experience and increase retention. If you're currently using automation, or if it is something that you're looking to introduce into your marketing strategy... you'll absolutely want to give this episode a listen and Sam a follow! #businesspodcast #marketingpodcast #automation #marketingstrategy

Today’s marketers are focused on the wrong things. Many marketing teams often overlook the vital role they can play in customer experience. Instead, they quickly pass on the baton to Customer Support once a buyer becomes a customer. But Jessica Gilmartin, CMO at Calendly, begs to differ. She believes in nurturing the relationship with existing customers, making sure her team is there to support them every step of the way. Check out part 2 of our heart-to-heart with Jessica, where she shares the powerful impact all revenue teams can make by focusing on customer retention. Let's learn and grow together! Listen to our conversation here: https://lnkd.in/gFdQZBUj #AI #marketing #growth #podcast

Join us on The Art of Marketing Podcast as CMO Ted Rogers delves into the future of customer experience, direct-to-consumer sales, and the power of data in driving innovative marketing strategies. Tune in today for a dose of marketing inspiration! #TheArtofMarketingOperationsPodcast #marketingtrends

🎙️ Analytics Anonymous 🎙️ We’re back with another of our Analytics Anonymous podcasts, where we take a small, bite sized look at data, insight, analytics, and more 📊🖥📈 On today’s episode, Edward Jackson, one of Good Growth’s Analytical Managers, spoke to George Hall about the question of “Where Does the Data and Insight Come From When Customers Stop Engaging?” Key topics covered include... 📊 Data: How to recognise macro and micro factors affecting customer interaction with your brand. 💡 Insight: Why it's crucial to look at longer-term trends rather than just month-to-month or week-to-week metrics. 🛠️ Technology: How leveraging analytics platforms can help you avoid survivorship bias by analysing not just successful but also disengaged customer journeys. ⭐️ USP Resonance: The importance of making sure your unique selling propositions are actually resonating with your target audience. Listen here 👉🏼 https://lnkd.in/euPQbFWn #Data #Analytics #CustomerEngagement #Ecommerce #DigitalMarketing

Give it a listen if you want to hear my approach to analytics. Spoiler alert: the point is to just start measuring, and go from there.

Jonathan Lucenay, CEO of Client Command and Atul Patel, CEO of Orbee, discuss the integration of Client Command’s Active Shopper Network® with Orbee’s customer data and marketing automation platform. In this episode, Jonathan and Atul share the exciting use cases for the integration, but also stress the importance of privacy-compliant data usage. Client Command’s insights into in-market shoppers are now accessible through Orbee’s Data Marketplace, making it easier than ever for dealership’s to enrich their data or build completely new audiences. Watch the full podcast episode on: https://go.orb.ee/48RTGkH #ClientCommand #FirstPartyData #DataEnrichment #EfficientMarketing #MarketingEfficiency #CustomerEngagement

Discover the secrets of Intelligent Experiences with Big Data! 🌐💬 Tune into our podcast where Gaja Vaidyanatha dives into how integrating customer touchpoints can revolutionize your understanding of customers. Get a complete 360-degree view and deliver extraordinary experiences! 🚀🎙️ You won't want to miss it! #CustomerInsights #BigData https://bit.ly/3PuRwzV

We are incredibly excited to integrate our Active Shopper Network® with Orbee's customer data and marketing automation platform. Check out Client Command's Founder & CEO, Jonathan Lucenay, and Orbee's CEO, Atul Patel, discuss the new partnership! For more information on the Active Shopper Network®, visit: https://lnkd.in/geAGJwNb #automotive #automotiveindustry #automotivemarketing #automotivetech #automotivetechnology #autodealer #autodealers #dealership #dealerships #dealer #dealers #automotivenews

Can you really say you love data.........? Maybe some of us can, but its insights from data that really get us going at Prospero. Today, the impact of data and insights extends into almost every element of online retail and its influence on actions is growing rapidly. From targeted advertising to personalized shopping experiences, data analytics has reshaped how businesses understand and cater to consumer needs, ultimately changing the way we shop and interact with products and services in the digital age. So, if you feel you need a quick refresher or a reminder of the basics, join us for Episode #6 in our Multichannel Success Podcast series, where we explore whether your use of data, analytics and insights is up to the mark. Click here to get your podcast or alternatively find it on Apple or Google podcasts https://lnkd.in/dsDyTZDh Thanks, as always to the team David Kohn Mark Pinkerton David Worby We hope you enjoy ........and as always, we’d love your feedback, good and bad. #trading #digitaltransformation #trading #tradingeffectiveness #ROI #data #insights #analytics