💥 Showcasing NEXUS™
A powerful product design and development program by Seeley Designworks aimed at helping organizations elevate their product design languages to a more immersive 360° multi-sensory Experience Brand Language that is then translated into measurable development targets and sensorial quality metrics that engineers and developers can build and track to confidently through development, production, and delivery.
💡 Combining years of Design, Brand & Product Development experience with Leading Cognitive Science expertise, we aim to bridge the gap between emotionally driven consumer solutions, brand experience visions, product design intents and measurable sensorial quality metrics with tangible development targets for #design and #engineering teams to set, build, and track.
💪 Ultimately helping more organizations deliver more differentiated, higher quality consumer experiences effectively and efficiently.
🎯 How does NEXUS™ help create and measure experience targets?
NEXUS™ measures experience targets by translating brand values into Experiential Brand Languages (EBLs) and converting these into quantifiable development attributes and quality metrics.
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This allows design teams to set measurable experience targets for engineers, ensuring that the emotional connection intended in the product design is maintained and can be quantified throughout the development process. For example, you could use NEXUS™ to provide clear, trackable goals for your design and engineering teams to align to and achieve optimal desired consumer experiences.
🎯 Why are EBLs important in Design and Facilitating Brand Growth?
Experiential Brand Languages (EBLs) are crucial in Design and facilitating Brand Growth because they translate a brand's core values into tangible, multi-sensory phygital (physical + digital) product experiences.
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This helps create a deeper emotional connection with consumers, fostering brand loyalty and preference by ensuring that products resonate on a more personal and memorable level.
Ready to elevate your Brand and Product Experiences? 🚀
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#brandexperience #Innovation #sensoryexperience #productdesign #consumerexperience
