Robert Schwartz’s Post

Embark on a captivating adventure with Lancôme at the V&A Waterfront! This campaign transcends traditional advertising, immersing audiences in a unique and unforgettable brand experience. 🌸 Immersive Atmosphere: Leveraging a variety of Digital Screens and Ambient Media, we've crafted an environment that not only captivates but also deeply engages visitors, igniting their curiosity. 🌸Multi-faceted Experience: Weaving together sight, sound, and touch, we craft a lasting impression that resonates long after the moment has passed. 🌸 A Seamless Blend: Merging digital and physical realms, this campaign invites audiences to enjoy a unique, integrated brand interaction. 🌸 Custom Engagement: Tailoring our approach, Lancôme reaches its audience with precision, ensuring impactful and memorable encounters. Experience the innovative union of digital and ambient media at V&A Waterfront. Making life beautiful in unexpected, captivating ways. #Innovocean #Lancome #OOH #DOOH #VandAWaterfront

Experiential marketing. I didn't know what it was until I was tasked with building back that workforce just months after the pandemic reduced it to a skeleton-crew. Yes, it's the #in-store #samples, and it is also clever brand activation that goes viral. Spending on #experiential in the US is forecast to outpace overall #advertising and #marketing investments by up to 6% through to 2026. "Post-pandemic, physical is fashionable again; stores are back, live events and festivals are booming, and consumers want to get out from behind their screens and immerse themselves in amazing experiences." #retail #grocery #hourlyjobs #hiring

Nike has its own content studio called Waffle Iron Entertainment. Now LVMH launched its own creative unit to work with Hollywood. Lots of other brands have started similar initiatives. They all have one thing in common: to tell the story of their brand in a variety of ways and to foster the lifestyle appeal of their products and services. If you are brand it is not news to you that you have to consider being a content company as well. People buy not only a pair of shoes, they buy a whole story with it. The more expensive the product, the more important is your image. And you transport this image via storytelling- it has always been this way and with moving images it has only become more relevant. Every business is now a media business - and this opens opportunities for TV and Film business alike. #brandedentertainment #monetization #retailinmedia

Imagine bringing your brand to life with breathtaking 3D anamorphic advertising. Elevate your brand and rocket into the future by showcasing your brand with impressive visuals and interactive nature with your audience. Did you know the benefits of Visual Interactive marketing allow businesses to deliver interesting and immersive browsing and shopping experiences to customers, enabling them to actively engage and relate visually with products and services before making a purchase decision? At Immersive Media, we specialize in 3D/Anamorphic Production and Projection Mapping, transforming ordinary spaces into extraordinary experiences. Our future-forward innovation and pioneering design for tomorrow set new standards in advertising. 3D advertising is more than just eye-catching visuals. It captivates audiences, leaving lasting impressions that elevate your brand's presence. Whether it's showcasing your latest product or service, our cutting-edge technology ensures your message stands out. Ready to revolutionize your brand? Transform your brand's story like this >>>>> https://lnkd.in/drMMcRrG #CreativeMinds #Innovation #ImmersiveMedia #3DArt #Innovation #CreativeProcess #EngageWithUs #ClientSuccess #3DCreativity

I was fortunate to study this tool when I was working at Saatcgi & Saatchi as a planner. The Lovemarks philosophy is about creating an emotional connection with consumers that goes beyond brand loyalty. It is a concept introduced by Kevin Roberts, former CEO of advertising agency Saatchi & Saatchi, and it emphasizes the importance of creating a deep, emotional bond between consumers and brands. Some examples of products that have successfully implemented the Lovemarks philosophy include: 1. Apple: Apple is a prime example of a brand that has built a strong emotional connection with its customers. Apple’s products are known for their sleek design, intuitive interfaces, and overall user experience, which have helped to create a loyal fan base that continues to advocate for the brand. 2. Coca-Cola: Coca-Cola is a classic example of a brand that has successfully created an emotional connection with its consumers. The brand has been around for over 100 years and has become a cultural icon, with its distinctive red and white branding, memorable advertising campaigns, and unique flavor. 3. Nike: Nike is another brand that has successfully implemented the Lovemarks philosophy. The company’s “Just Do It” slogan has become synonymous with motivation and empowerment, and the brand has created a strong emotional connection with consumers through its focus on athletic performance and inspiring messaging. Follow me @TheSortedGirl For 1:1 Consultation hit me up here https://lnkd.in/d8bSB6d8 For A-Z of Content To Commerce Masterclass Visit - www.sorted.digital #kevinroberts #Lovemarks #BrandingTool #saatchinsaatchi #publicis #publicisgroupe #planningandstrategy #StrategyPlanning #brandmarketing #brandstrategy #brandstrategist #brandstrategistforwomen #advertising #advertisingagency #adagency #brandconsultant

𝐍𝐢𝐤𝐞'𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 🚀"   Have you ever watched an ad and felt a rush of inspiration? That's precisely what happened to me when I saw Nike's latest creative masterpiece. It's not just an ad; it's a storyline that captivates and motivates.   🎨 Creativity at its Best: Nike has always been a frontrunner in innovative advertising, but this time they've outdone themselves. Integrating culture, sports, and a message of perseverance, they've created a visual experience that resonates with many.   📈 Engagement Increase: Interestingly, I've noticed an uptick in conversations around brand influence and creativity since the ad's launch. It's more than just selling a product; it's about telling a story that echoes the brand's values.   💡 A Lesson in #Marketing: This campaign serves as a brilliant example of how authentic storytelling can elevate a brand's presence and connect deeply with its audience.     👍 Like | 💬 Comment | ↪️ Share   #nike #creativeadvertising #storytelling #brandinfluence #marketingstrategy #innovation

🔥 'Don't Look Down' Red Bull Brand Activation 🚀 Prepare to be amazed! 🌟 Kriss Kyle pushes boundaries like never before in this Unbelievable Red Bull project! Suspended from one of the world's largest hot-air balloons, he soars over 2,000 feet above the ground, defying gravity for a mind-blowing session suspended in mid-air. 🎈💨 This Experiential Marketing marvel redefines #BrandIdentity and captivates audiences worldwide! 🌐👀 The thrill of this #BrandEngagement takes brand experiences to new heights, offering an unforgettable journey into the extraordinary. 💫 Embrace the power of experiential events and immersive branding, where reality meets daring innovation. 🌈🔍 Red Bull once again proves its prowess in advertising, showcasing the true essence of pushing limits! 🐂🚀 #SethKiNews #ExperientialMarketing #BrandExperience #ExperientialEvents #Branding #InnovationUnleashed

Weekly catch-up of iconic ad campaigns made by brands. Nike Angry Chicken campaign. Nike's Unconventional Ad That Left a Mark: Brand Story: In a world dominated by sports giants, Nike burst onto the scene with a bold and edgy attitude. Their iconic “Just do it” slogan became a rallying cry for athletes and dreamers alike, pairing perfectly with the instantly recognizable swoosh logo. But how did Nike stay true to this spirit with their 2002 Wieden Kennedy ad for the Presto shoe? Breaking the Format: Enter "Angry Chicken." Narrated by a serene Frenchman, this ad defied logic and expectation. A man angered a chicken, which then chased him relentlessly. The absurdity? We never learn what the chicken might do if it catches him, but it’s clear it won’t be pleasant. Our protagonist, unable to outwit the chicken, finally manages to escape by scaling a wall thanks to his Presto shoes. Why It Works: Is the man being sporty? Yes, he’s doing parkour to evade a clever chicken. Is he “just doing it”? Absolutely. The ad stands out because it shatters the conventions of sports commercials. Instead of the typical display of athletic prowess, we get a quirky, memorable chase. Conclusion: Stories captivate and retain audiences, especially when they are emotionally engaging and well-crafted. The best brand stories, like Nike's "Angry Chicken," feature relatable heroes who show how a product can positively change their lives. Nike's approach demonstrates that breaking the mold and creating unforgettable narratives is key to resonating with audiences. Article by Ricky Cariappa #Marketing #Markelegion #advertising #nike #storytelling #brandstory #branding #pr #nikerunners #runnercommunity #athletes #airjordans Nike Nike Communications, Inc.

3D / Forced perspective full motion digital is taking OOH to new levels.

How to use Storytelling in OOH? -Create a mystery -Open a gestalt -Let people see your message over & over and keep them wonder. -Unclosed gestalt is a very powerful tool people can't ignore. Result - your message become
top of mind ! #OOH #valio #digitalmarketing