Mucho rebrands Visa These kind of projects don’t come along frequently in the lifespan of a designer. To be asked to rebrand the world’s 8th largest company that is in everyone’s pocket is truly a privilege. Mucho could not have achieved this without working as a collective. Every Mucho office from San Francisco to Barcelona, Paris and Melbourne was involved in making this project a success. “Collective Intelligence” as we like to call it, allowed us to collaborate globally as a company, as well as know and bring in the most creative designers, illustrators, photographers, motion designers and copywriters in the world to partner with us on this journey. All of which are listed in our case study. We pushed and pushed Visa and they pushed us too, to produce a brand identity that tells their story with the utmost attention to design detail at every single touch point. I’m so proud of this work. To produce great design is hard enough. To produce great design and be able to circumnavigate complex internal corporate structures, while maintaining the highest quality of design and creativity, for one of the world’s largest corporations is something else. It’s a testament to the passion and determination of everyone at Mucho, Wieden + Kennedy and the Visa brand team. I hope you enjoy the case study here: https://lnkd.in/gPYtYVRp
Rob, well done. My congratulations to you and your team.
That last paragraph point is not made enough in our industry. Very hard to do. Congratulations to you and your teams Rob Duncan
What an achievement. So easy for us all to underestimate what must have gone into this, and the challenge of getting something from concept to the real world at such scale. Congrats to you and the whole Mucho team Rob, you're right to be proud!
👏 👏 👏
Gorgeous work Rob. Producing this level of excellence while navigating the complexities of this project is an amazing achievement.
I can only imagine how the meetings and workshops must have been. Great work to you and all the teams involved!
Totally agree with the last point. The complexity of navigating internal corporate structures to deliver this type of design is often not appreciated. Congratulations, stunning design!
Smashing!
Global C-Level Executive & Experienced Public Board Director for top global brands | Former Global CMO @Visa and Senior Exec @Amex | Financial Services/Fintech | Travel & Lifestyle | Sports, Media & Entertainment
2yAmazing work and great partnership with Mucho. Thanks Rob Duncan for investing so heavily in the work and our brand.