Rob Gallagher’s Post

𝗕𝘂𝗻𝗱𝗹𝗲 𝗨𝗽 𝗙𝗼𝗿 𝗔 𝗦𝘁𝗿𝗲𝗮𝗺𝘆 𝗗𝗿𝗲𝗮𝗺 (too much? 😅 ) In the wild world of streaming, giants are teaming up to keep us entertained. Comcast's new StreamSaver bundle, featuring Peacock, Netflix, and Apple TV+, is here to save the day for broadband and TV customers. This move aims to add value and fend off the competition, all while reducing cancelations and bringing in new subscribers. But let's face it, the streaming jungle is getting crowded. With everyone fighting for user attention, content costs are soaring. Will this lead to more affordable options? Maybe even a return of standard cable? We're already seeing hints of it with the rise of FAST services. As a viewer, I'm all for more content without emptying my wallet. And as a product leader, my goal is to retain and acquire users with great content at prices that won't break the bank. It's a wild ride, but I'm excited for it! #productmanagement #partnerships #StreamingSolutions #UserRetention #ProductInnovation #ContentExperience #netflix #apple #comcast

Did you know that 87% of US households now have connected TV’s? Reaching unique and relevant audiences with highly engaging video ads is easier than ever, with greater flexibility and control than linear TV. On Wednesday, 6th December, Gabe Fishbein, VP of Product is joined by Raja Ghanta, Principal Tech Product Manager at Amazon for a fireside chat exploring the growth opportunities that Streaming TV and the recently released Sponsored TV can offer brands. Leave understanding: → How to integrate Streaming TV into your full funnel plan → The importance of effective video creative → Key strategies to guide shoppers through the buying journey → How to measure the impact of Streaming TV using insights from AMC Secure your place today 🔗 https://bit.ly/3sUcoJB #SponsoredTV #Amazon #Flywheel #Webiner

Streaming bundling? Next phase of the industry? Apple TV + and Paramount+ are considering bundling their services, going to market with a cheaper package deal, cheaper in the sense that it's cheaper than subscribing to both services. "Outside of Netflix and Amazon, the world of streaming is full of sweetheart deals, from Paramount and Discovery+, both bundled into the Sky subscription, through to free months of Apple TV+ to purchasers of the Cupertino company’s hardware." This is true, there are alliances, like #paytv offering #streamingservices bundled into the price. However, this is the first time I've seen two streaming companies that are not in merger/acquisition stages, allying together to offer a joint deal like this. It's been speculated that there would eventually have to be a mega-streamer bundle service, to offer everything in one place, rather than the disconnected setup right now, however, it was seen as too complicated, at least for the present. This move, if it materialises, does change things. If successful, it could lead to more companies following the model, although perhaps for the short term, we could see binary deals, rather than a wholescale industry move. Will the revenue be enough to justify more? Or will it end up being a failed experiment? #streamingplatforms #streamingmedia #television #tvindustry #mediaindustry #media

Exciting News: Comcast Launches New Bundle with Peacock, Netflix, and Apple TV! So thrilled to see the launch of an incredible new bundle offering from Comcast, bringing together the best in entertainment for our valued subscribers. A new comprehensive package is coming soon that includes access to Peacock, Netflix, and Apple TV, all in one convenient subscription! 📺 Check out these great things to look forward to with our new exciting bundle: 1.           Peacock: Dive into a world of streaming entertainment with Peacock, where you can enjoy a vast library of movies, TV shows, exclusive originals, live sports, and so much more. From binge-worthy series to blockbuster hits, there's something for everyone to enjoy. 2.           Netflix: Experience the unparalleled entertainment variety that Netflix has to offer. With a diverse selection of award-winning series, movies, documentaries, and specials, Netflix ensures that there's always something new and exciting to watch, tailored to your preferences. 3.           Apple TV: Immerse yourself in the world of Apple originals, featuring critically acclaimed series, groundbreaking documentaries, and exclusive content curated to deliver the ultimate viewing experience. With Apple TV, you'll have access to a premium lineup of entertainment that pushes the boundaries of storytelling. It's so exciting to see such an incredible opportunity to elevate the overall entertainment experience with Comcast's new bundle featuring Peacock, Netflix, and Apple TV!

Did you know that 87% of US households now have connected TV’s? Reaching unique and relevant audiences with highly engaging video ads is easier than ever, with greater flexibility and control than linear TV. On Wednesday, 6th December, Gabe Fishbein, VP of Product at Flywheel is joined by Raja Ghanta, Principal Tech Product Manager at Amazon for a fireside chat exploring the growth opportunities that Streaming TV and the recently released Sponsored TV can offer brands. Leave understanding: → How to integrate Streaming TV into your full funnel plan → The importance of effective video creative → Key strategies to guide shoppers through the buying journey → How to measure the impact of Streaming TV using insights from AMC Secure your place today 🔗 https://bit.ly/3sUcoJB #SponsoredTV #Amazon #Flywheel #Webiner

5 key findings from Worldpanel's #Entertainment on Demand study on the US streaming market 👇 📉 4% of #US households used a new #streamingservice in the second quarter of the year, down from 6% the previous quarter, but in line with seasonal trends. 🏆 Amazon Prime Video & Amazon Studios, Apple TV+, and Warner Bros. Discovery saw the fastest growth in subscriber share over the quarter 📺 #TedLasso on Apple TV+ was the most watched SVoD title in June, followed by Netflix’s Manifest, and Yellowstone on Peacock 💡 Netflix planned subscription cancellation for Q2 2023 increased to 5% from 4% of its total US subscription base, off the back of password-sharing restrictions 🏘 Between April to June 2023, 116 million US households held at least one VoD service, representing 90% of households Uncover the behaviours and findings within the #VideoonDemand market with Worldpanel expert Hannah Avery and read our study below for more insights https://lnkd.in/d9zc96aS

Comcast To Launch Peacock, Netflix and Apple TV+ Bundle: Later this month, Comcast will launch a three-way bundle with Peacock, Netflix and Apple TV+. It will "come at a vastly reduced price to anything in the market today," said. Comcast chief Brian Roberts. Variety reports: The goal is to "add value to consumers" and at the same time "take some of the dollars out of" other companies' streaming businesses, he added, while reinforcing Comcast's broadband service offerings. Comcast's impending launch of the StreamSaver bundle come as other media companies have been assembling similar offerings. [...] Like the other streaming bundling strategies, Comcast's forthcoming Peacock, Netflix and Apple TV+ package is an effort to reduce cancelation rates (aka "churn") and provide a more efficient means of subscriber acquisition -- coming as the traditional cable TV business continues to deteriorate. Last week, Disney and Warner Bros. Discovery announced a three-way bundle comprising of Max, Disney+ and Hulu. Read more of this story at Slashdot.

5 key findings from Worldpanel's #Entertainment on Demand study on the US streaming market 👇 📉 4% of #US households used a new #streamingservice in the second quarter of the year, down from 6% the previous quarter, but in line with seasonal trends. 🏆 Amazon Prime Video & Amazon Studios, Apple TV+, and Warner Bros. Discovery saw the fastest growth in subscriber share over the quarter 📺 #TedLasso on Apple TV+ was the most watched SVoD title in June, followed by Netflix’s Manifest, and Yellowstone on Peacock 💡 Netflix planned subscription cancellation for Q2 2023 increased to 5% from 4% of its total US subscription base, off the back of password-sharing restrictions 🏘 Between April to June 2023, 116 million US households held at least one VoD service, representing 90% of households Uncover the behaviours and findings within the #VideoonDemand market with Worldpanel expert Hannah Avery and read our study below for more insights https://lnkd.in/dD_P8im7

5 key findings from Worldpanel's #Entertainment on Demand study on the US streaming market 👇 📉 4% of #US households used a new #streamingservice in the second quarter of the year, down from 6% the previous quarter, but in line with seasonal trends. 🏆 Amazon Prime Video & Amazon Studios, Apple TV+, and Warner Bros. Discovery saw the fastest growth in subscriber share over the quarter 📺 #TedLasso on Apple TV+ was the most watched SVoD title in June, followed by Netflix’s Manifest, and Yellowstone on Peacock 💡 Netflix planned subscription cancellation for Q2 2023 increased to 5% from 4% of its total US subscription base, off the back of password-sharing restrictions 🏘 Between April to June 2023, 116 million US households held at least one VoD service, representing 90% of households Uncover the behaviours and findings within the #VideoonDemand market with Worldpanel expert Hannah Avery and read our study below for more insights https://lnkd.in/eGtSZ9fT

How are revenue-sharing models driving the growth of #FASTchannels? The growth of #FAST (Free Ad-Supported Streaming TV) channels is fueled by revenue-sharing models, enticing #contentcreators and #mediacompanies to distribute content. This expansion results in a diverse range of programming, attracting more viewers. Additionally, manufacturers' participation in these #platforms, driven by revenue-sharing incentives, further propels market expansion, establishing FAST channels as a lucrative avenue for #contentmonetization and industry growth. Key Market Players: Pluto TV, Amazon, Vudu - Fandango, Sling TV, Crackle, Tubi TV, Plex, Inc., Xumo. Get More Information: https://shorturl.at/frGM7 #FASTChannels #StreamingRevolution #ContentMonetization #MediaIndustryGrowth #AdSupportedStreaming #ContentCreators #EntertainmentExpansion #RevenueSharing #DiverseProgramming #ManufacturersInnovation #AMR