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From one counsel to another! Our Sr. Director of Public Relations, Julio Ligorría, was recently featured on Law.com's Daily Business Review in an article about public relations and why it's a crucial tactic for all lawyers and firms. His insights and expertise include: ⭐ Public Relations helps lawyers craft strategic communication to build a positive reputation, attract clients. Legal expertise alone isn't enough. ⭐Successful PR requires commitment. Building a strong PR strategy takes time and resources. Law firms need clear goals and a clearly defined targeted audience. Most importantly, they need strong stories to share ⭐PR amplifies achievements and helps lawyers strategically showcase successes to attract new clients ⭐PR builds thought leaders. PR professionals can position lawyers as industry experts through op-eds, speaking engagements, and awards Check out the full article at the link below or on our website. https://lnkd.in/gtP8wdvs

When Words Matter Most: A Lawyer's Guide to Strategic PR | Daily Business Review

When Words Matter Most: A Lawyer's Guide to Strategic PR | Daily Business Review

law.com

Avesta Shaygannik

Talent Partner | Community Leader

1mo

Bravo 👏🏼 Julio E. L.

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