We are thrilled to announce the eagerly awaited release of "Psycho-Aesthetics 2.0 - Unleashing Disruption with a Proven Methodology” by our founder and CEO, Ravi Sawhney. This new book builds on Ravi’s original Psycho-Aesthetics® advanced design-thinking methodology, which was first recognized by Harvard Business Press as a case study and later became the foundation of his co-authored book, "Predictable Magic," published by Wharton School Publishing in August 2010. "Psycho-Aesthetics 2.0" extends transformative design and innovation principles, demonstrating how this advanced design-thinking methodology can forge emotional connections and drive innovation across various sectors. At RKS Design, we believe that when diverse people with different backgrounds, skills, and languages unite, extraordinary things happen. Revolutionary products, transformative policies, life-changing services, and new businesses emerge. In Psycho-Aesthetics 2.0, you'll discover: • How P/A serves as an advanced design-thinking methodology, standing on the shoulders of great thinkers like Abraham Maslow and Joseph Campbell. • Practical applications that can bring innovative technologies, brands, and digital experiences to life. • Case studies and stories of how P/A has been a cornerstone in creating shared visions and fostering markets that previously didn't exist. Whether you're a designer, researcher, product manager, artist, or someone who has never used human-centered design, "Psycho-Aesthetics 2.0" is crafted for you. This book introduces P/A as an efficient way to align design teams and communicate effectively with non-creatives. It's a practical tool to reduce the risks in innovation and achieve solutions that resonate deeply with users, customers, and stakeholders. #PsychoAesthetics #Innovation #DesignThinking #NewRelease #BookLaunch #innovation #design #humancentered
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CEO and Founder at RKS Design. Global Design Leader and Subject Matter Expert in Design and Innovation.
I am thrilled to announce the release of my new book, "Psycho-Aesthetics 2.0 Revolutionary Design and Innovation - Unleashing Disruption with a Proven Methodology." This book is more than just a collection of insights—it's a deep dive into the transformative power of design and innovation, honed through my experiences over the past four decades. Over the years, I've seen firsthand how the Psycho-Aesthetics (P/A) methodology can guide teams not only to meet but exceed the expectations of their audiences. This book isn't just about winning awards or building portfolios—it's about improving lives and enhancing self-esteem through a deeper understanding of "self." Thank you to my team, our clients, and all who have joined us on this journey. Your trust and collaboration have been invaluable. For those ready to unlock the full potential of design in your work and to create solutions that resonate on a deep emotional level, I invite you to explore the powerful possibilities of Psycho-Aesthetics with this new book. Get your copy today, and let’s shape the future together! #PsychoAesthetics #Innovation #DesignThinking #NewRelease #BookLaunch #innovation #design #humancentered
Psycho-Aesthetics 2.0, Revolutionary Design and Innovation: Unleashing Disruption with a Proven Methodology
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Chief Financial Officer - Independent Education Sector, advocate for finance and accounting as a career, lifelong student of innovation and strategy.
Einstein once said "If I had an hour to solve a problem, I'd spend the first 55 minutes making sure I understood the problem well enough." Research shows that companies devote too little effort to examining problems before trying to solve them and by jumping immediately into problem-solving, teams limit their ability to design innovative solutions. Companies should spend more time up front on problem-framing, a process for understanding and defining a problem similar to looking through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens gives you a different view to the telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives helps you uncover new insights and generate fresh ideas. #problemframing #decisionmaking #problemsolving #strategy
To Solve a Tough Problem, Reframe It
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Appreciate David's reflection on the 'reframing problems' HBR article. As David rightfully points out: "Companies should spend more time up front on problem-framing, a process for understanding and defining a problem similar to looking through various camera lenses while adjusting your angle, aperture, and focus." Much of this is about resources and focus. Certainly much of it is strategy. But what ultimately fascinates me is how all of that is directly connected to culture surrounding the very people who have to reframe the problems they seek to solve.
Chief Financial Officer - Independent Education Sector, advocate for finance and accounting as a career, lifelong student of innovation and strategy.
Einstein once said "If I had an hour to solve a problem, I'd spend the first 55 minutes making sure I understood the problem well enough." Research shows that companies devote too little effort to examining problems before trying to solve them and by jumping immediately into problem-solving, teams limit their ability to design innovative solutions. Companies should spend more time up front on problem-framing, a process for understanding and defining a problem similar to looking through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens gives you a different view to the telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives helps you uncover new insights and generate fresh ideas. #problemframing #decisionmaking #problemsolving #strategy
To Solve a Tough Problem, Reframe It
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Research shows that companies devote too little effort to examining problems before trying to solve them. By jumping immediately into problem-solving, teams limit their ability to design innovative solutions. The authors recommend that companies spend more time up front on problem-framing, a process for understanding and defining a problem. Exploring different frames is like looking at a scene through various camera lenses while adjusting your angle, aperture, and focus. #reframing #emotionalintelligence #selfawareness #leadershipskills #growthmindset #selfleadership
To Solve a Tough Problem, Reframe It
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Research shows that companies devote too little effort to examining problems before trying to solve them. By jumping immediately into problem-solving, teams limit their ability to design innovative solutions. The authors recommend that companies spend more time up front on problem-framing, a process for understanding and defining a problem. Exploring different frames is like looking at a scene through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens gives you a very different photo from that taken with a telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives helps you uncover new insights and generate fresh ideas. This article introduces a five-phase approach to problem-framing: In the expand phase, the team identifies all aspects of a problem; in examine, it dives into root causes; in empathize, it considers key stakeholders’ perspectives; in elevate, it puts the problem into a broader context; and in envision, it creates a road map toward the desired outcome. #DecisionMaking #ProblemSolving
To Solve a Tough Problem, Reframe It
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Turkstra Chair in Urban Engineering at University of Waterloo; Certified facilitator in the LEGO® SERIOUS PLAY® Methodology
So can we teach creativity?
✏️ Creativity is thinking up new things. Innovation is doing new things. ✏️ attributed to Theodore Levitt Mark McGuinness in his article, referring to some previous work, explains The Crucial Difference Between Creativity and Innovation (https://lnkd.in/eiT7WjZi). As we can get from articles by Stefan F. Dieffenbacher (https://lnkd.in/eTNCMsmm) and Stefano Bellucci Sessa (https://lnkd.in/exhw6cpV) creativity and innovation meet somewhere with the former enabling ideation and the latter helping to pick the suggestion worth implementing. The ability to use both #divergent (#imaginative) and #convergent (#logic) thinking, like a hat-trick in a game, gives us a superpower of #LateralThinking (https://lnkd.in/eNWpaJaz) to avoid #LinearThinkingTrap (https://lnkd.in/e6ESXs-7). In the end, what matters, is to find a solution to a problem and let your intelligence have fun 😎 #ProblemSolving #ThinkingDifferently Now whenever I want to add #ThinkingOutsideTheBox I can hear Krzysztof Buda's voice in my head 🤷🏽♀️
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Data Analyst @Osfin.ai | Business Analyst | Artificial Intelligence | Ethical Hacker | Machine Learning | Python | SQL | R | Power BI | Freelance
💡 Innovative Minds Quote of the Day: "Technology, like art, is a soaring exercise of the human imagination." — Daniel Bell. How do you use your creativity to solve problems with technology at work? #Innovation #CreativityInTech #QuoteOfTheDay #TechnologyLeaders
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Senior Healthcare Program Manager | Agile Transformation Partner | Certified Artificial Intelligence (AI) Thought Contributor | Insightful Career Coach
Research shows that companies devote too little effort to examining #problems before trying to solve them. By jumping immediately into problem-solving, teams limit their ability to design innovative #solutions. Julia Binder and Michael Watkins recommend that companies spend more time up front on problem-framing, a process for understanding and defining a problem. Exploring different frames is like looking at a scene through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens gives you a very different photo from that taken with a telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives helps you uncover new insights and generate fresh ideas. This article introduces a five-phase approach to problem-framing: In the expand phase, the team identifies all aspects of a problem; in examine, it dives into root causes; in empathize, it considers key stakeholders’ perspectives; in elevate, it puts the problem into a broader context; and in envision, it creates a road map toward the desired outcome. #problemsolving #decisionmaking
To Solve a Tough Problem, Reframe It
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Marketing & Finance for startups and established businesses. Team training & engagement. Process automation & improvement.
🤔 Ever wondered how your team can consistently achieve groundbreaking innovation? 🚀 Explore the power of Morphological Analysis (MA) in our latest article of the Unlocking Creativity Series! 🌟 Uncover the secrets to structured brainstorming and creative problem-solving. Ready to elevate your team's ingenuity? Read the full article here: https://lnkd.in/ecUTJcSD #TeamInnovation #UnlockingCreativity #MorphologicalAnalysis #InnovationJourney
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Make it simple. Then solve it! This article shows how creating a few basic constraints make it easier to tackle big problems – and spark creativity and innovation.
How the Science of Choice Can Boost Innovation
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