Ripken Baseball’s Post

Toy Story Funday Football: The Future of Broadcasting Imagine this: you're sitting on the couch, watching your favorite NFL team play. But instead of being in a stadium, you're in Andy's room, surrounded by all your favorite Toy Story characters. That's the magic of Toy Story Funday Football, a new alternate telecast of NFL games that features animated versions of the Toy Story characters. It's a fun and engaging way to watch the game, especially for families and kids. Toy Story Funday Football is not just a gimmick. It's a real-time, immersive experience that uses cutting-edge technology to bring the game to life in a whole new way. The commentators are Woody, Buzz Lightyear, and Duke Caboom, and the graphics are Toy Story-themed. There are even special programming segments during halftime, such as Duke Caboom attempting to perform motorcycle stunts. Toy Story Funday Football is a game-changer for the future of broadcasting. It shows how we can use technology to create new and innovative ways to watch our favorite sports. It's also a great example of how brands can work together to create unique and exciting experiences for their fans. #funday #nfl #futurethinking #neverthesame

https://lnkd.in/eMthVAWe They talk about how Disney had the infrastructure, financial position and brand reputation to beat their competitors at the box office, but are instead THEMSELVES getting beaten, because of poor decisions (they're even saying that kids have moved on from Pixar!) - in a way, like finding out that Brazil will NOT be at the next FIFA World Cup ('standing on the shoulders of giants')! 😳⚽️ #brandidentity #brandlegacy #brandreputation

Major. More #livesports on the move to a #streaming platform. Yesterday, Netflix announced a 10-year, $5 billion deal to be the new home of WWE’s “Raw” - a weekly program that had been airing on USA Network for 20 years. According to PwC’s latest Sports Industry Outlook, the number of US viewers who stream a sports event at least once a month is projected to rise to 90 million by 2025 — growing almost +60% from where it was in 2021. Markets responded well to the news (#TKO +15.8%; #NFLX +8.2%) This announcement follows significant headlines from NBCUniversal (NFL Playoffs) & Amazon (Diamond Sports). Who’s up next? #WilmingtonTrust #SportsAdvisors #StreamLiveSports #SportsMedia

Reed Hastings, CEO of Netflix discusses the distinction between treating employees like family and dispels any misconceptions surrounding this concept. He emphasises the importance of building a professional team, where each member excels in their respective position. This approach ensures that when responsibility is delegated, it is entrusted to the most qualified individual. Such a team can be counted on to step up and deliver their best performance in the game. Consider applying a similar approach to your own team. Are you fostering a professional environment where each member contributes their expertise and gives their utmost effort? #effort #best #team

Netflix closed a deal with WWE Raw to steam WWE exclusively on Netflix starting January 2025. This is obviously a major deal for both sides but what happened with intellectual property? The deal between WWE and Netflix could involve 6 major complexities: Content Rights: The transition of 'Raw' from linear TV to a streaming platform requires clear delineation of content rights. This includes the rights to past episodes, live broadcasts, and any special events associated with 'Raw'. Licensing Agreements: WWE needs to negotiate and define licensing terms with Netflix. These terms dictate how the content can be used, distributed, and monetized on the streaming platform. International Distribution: The deal covers multiple territories, which means adapting to different IP laws and distribution rights in various regions. Archival Footage: WWE possesses a vast library of archival footage. The deal must specify how this content is handled, especially since it might have different licensing agreements or copyrights attached. Branding and Trademarks: The use of WWE’s trademarks and branding on Netflix must be clearly defined to avoid any potential infringement issues. Third-party Content: If 'Raw' includes content like music, clips, or appearances from third parties, there could be additional IP considerations for their use on a new platform. #web3community #netflix #startuplaw #iplaw #lexyom Lexyom

Working with great clients and people to solve complex problems across sports and entertainment is a big part of what we do at Gemba. Here’s a sample of what we’re currently working on. #sportsbusiness #strategy #insights #dataandanalytics

Leading up to #launchday for #ESPNBET, we noticed two incredibly distinct "voices" on what the aim and focus will actually be for this new #sportsbook. The problem is both voices came from within those in charge of the new ESPNBET. ➡"Employees are restricted from betting on sports they are assigned to work or cover", "Talent designated as Reporters and Insiders are prohibited from placing, soliciting, or facilitating any bet on the properties they regularly cover" ⬅ESPNBET ad: Scott Van Pelt hitting an NFL bet 🔗https://lnkd.in/evvA34FG ➡"Employees who learn Confidential Information from Reporters or Insiders should never use such information for betting-related purposes" ⬅"The opportunity for crossover across ESPN BET and other ESPN content and IP is 'tremendous'", "What’s really different for us is this deep integration behind the number one sports media brand in the world and those sports fans who like to bet and want to bet". 🔗 https://lnkd.in/ejHtDXPX We will always be supportive of groups aiming to do the right thing and we support these types of experiences when done correctly with proper oversight. "Just trust us" has not been a sustainable model anywhere else. So, let's do it right from the beginning. #sports #sportsbetting #media #consumerprotection #integrity #guidelines #compliance #regulatorycompliance #gaming

Early on, we were told by multiple stakeholders "this is a solution looking for a problem". In my experience, those types of situations don't lead to the type of fever pitch we are seeing from all key stakeholders about the exact conflict we address/solve... That narrative has stopped. Our goal is stabilization and has never been anti-industry. That said, it seems foot (action) and mouth (messaging) alignment should be at the top of everyone's list. #sports #sportsbetting #audit #insidertrading #frontrunning #standards #sportsbook #consumerprotection #media #launchday #regtech #validation

Netflix is coming for sports, the only question is "how?" While the streaming leader has claimed it is not getting into bidding wars for unprofitable live AAA sports rights deals, the ambition and swings are getting bigger and what fits into the playbook expands. This started with sports docs and unscripted series, from the Formula 1 series to the "The Apprentice: ONE Championship edition (which I worked on launching as global CMO). And now we're at WWE deals and the "Netflix Slam" with MGM (our partner on the Apprentice). What's next? Many think a piece of the National Basketball Association (NBA) rights up for bid in a few weeks. I believe content where they can do a "360" will work best: Live games/events, wrapped in non-scripted series, docs and even gaming rights. Given Netflix's broad engagement and share KPI, this is the sweet spot. Thoughts? #netflix #sports #streaming #weareONE #ONE #nba #F1

While I didn't scuba dive my way down to Bikini Bottom to watch the National Football League (NFL) Super Bowl LVIII, Nickelodeon and CBS Sports (both under Paramount Global) made headlines yesterday with their collaboration on the innovative alternate Super Bowl program. Dubbed "Super Bowl LVIII Live from Bikini Bottom," the broadcast aimed to captivate younger audiences, particularly Gen Alpha, and reignite interest in sports, which has seen a -concerning- 13% decrease in youth participation from 2019 to 2022. The collaboration showcased a blend of beloved Nickelodeon characters such as SpongeBob SquarePants and Patrick Star, along with whimsical elements like slime geysers and flying emojis, creating a fun and immersive experience. By infusing entertainment with augmented reality (AR) and sports education, the broadcast addressed the decline in youth sports participation while offering a refreshing twist on traditional football coverage. Beyond its entertainment value, the collaboration also addressed the strategic imperative of addressing media fragmentation and reaching younger audiences. In an era where audiences are increasingly diverse and segmented across various platforms, the Super Bowl broadcast on Nickelodeon provided a fresh approach to engaging younger viewers who might otherwise be disinterested in traditional sports programming. This innovative approach to broadcasting live events not only entertained but also provided advertisers with an opportunity to purchase new, reinvented premium inventory. With the rise of Connected TV (CTV) apps and the continued relevance of linear television, advertisers have a prime opportunity to leverage the popularity of such content (pushed in innovative manners by publishers like Paramount) to connect with younger demographics effectively. In essence, Nickelodeon and CBS Sports' collaboration exemplified the power of creative collaboration in engaging diverse audiences and sparking enthusiasm for live events among younger viewers. By embracing creativity, media fragmentation, and the evolving landscape of content consumption, this partnership showcased the potential for reinventing live events and unlocking new avenues for advertising success. It will be interesting to one day see the ratings of the Super Bowl Nickelodeon coverage, as well as advertisers' reaction and drive towards similar broadcasting initiatives in future events, given the challenges of measuring the ad impact of such content. #superbowl #nickelodeon #crossmedia #ctv