Rick Gove’s Post

📢 3 Takeaways from Google Marketing Live last week 📢 Since the dust has settled since last week, I’m happy to share my thoughts on latest Google event. ��� The Power of AI and Creatives Take Center Stage Google is prioritising creative solutions powered by AI. This aligns perfectly with our own focus on the importance of strong creative in driving successful marketing campaigns. In Optimics this year we put a strong focus on driving effective campaigns for clients leveraging creative automation and AI 💡 Holistic Marketing with Media Mix Modeling The inclusion of media mix modeling in the Google Marketing Platform demonstrates Google's commitment to providing a holistic view of marketing performance and putting investments into the right channels. We are also seeing increase awareness and interest from the clients in CEE region in this solution. 💡 A Strong Partnership with Google Dublin The opportunity to connect with our Google team counterparts from Dublin was fantastic. It's clear that our brand is gaining recognition in the region, and we're proud to be a valued partner. I am extremely proud how closely our company's priorities align with Google's latest innovations, particularly in the creative field. We believe this focus on creativity is critical for achieving marketing campaign success. 🔴 Have you watched GML last week? Curious to hear your thoughts what was the biggest learning for you? 🔴 #GoogleMarketingLive #OptimicsOnTour #GML2024

Beatriz Pardo is at Google Marketing Live in Dublin this week. Here are the key announcements so far, where unsurprisingly AI is at the centre of everything. #GML2024 🔎 Ads above and below AI Overviews in Search, (currently US only). Tests are live in US showing Search & Shopping ads in AI Overviews - labeled “Sponsored.”   📈 New Profit optimisation goal launching for PMax & Standard Shopping campaigns 🚀 Asset-level reporting with conversion metrics for each asset & brand guidelines for creative assets. ✅ Demand Gen audience list threshold reduced from 1,000 to just 100 users for lookalike segments. 🌍 Google Ads Data Manager available globally to simplify the unification of 1P data and Meridian (open-source Marketing Mix Model -MMM) will roll out to everyone later this year. Watch the full announcements here > https://lnkd.in/eyaM2_x9 And stay tuned for more product insights from our second day at #GML2024

Reflecting on a decade-long journey in digital marketing! 🚀 Grateful for the nudge from Facebook memories, reminding me that it's been over 10 years since I embarked on my digital marketing voyage. Being nominated for the Internet and ICT award at the North East Business Awards remains a highlight. The evolution of digital landscapes over this period is nothing short of remarkable. From the advent of new technologies to the emergence of innovative algorithms and AI, the transformation has been awe-inspiring. What truly captivates me is the fluidity and ever-changing dynamics of this space. It's this constant evolution that fuels my passion and keeps me engaged year on year. Here's to seeing what the future holds for digital marketing and keeping up with the trends to come. #DigitalMarketing #10YearJourney #Innovation #ContinuousLearning #Adaptability

There was such a great buzz in Sydney yesterday at Google Marketing Live! If you missed the conference (or if you were there and wanted a recap), please watch this 7 minute video which highlights the key product launches, industry updates & how AI can drive efficiency and innovation in your business. Thanks to our attending customers & partners who chose to spend the day with us. #GML Google #AI #GoogleAI

It's critical to capture early traffic, but quality traffic is the key to increasing profits for brands. But as channels proliferate, this can be difficult. As a result, many industry leaders are investing more in AI-powered campaigns to capture top spenders across all touchpoints. Source: Think With Google https://bit.ly/3gLLVmk  #SMDAssociatesKE 

Ads with AI: Evolving and Intriguing! Let's see what does Google have to say in this! And how soon could this be viable in MENA region! Thoughts?

It's critical to capture early traffic, but quality traffic is the key to increasing profits for brands. But as channels proliferate, this can be difficult. As a result, many industry leaders are investing more in AI-powered campaigns to capture top spenders across all touchpoints. Source: Think With Google https://bit.ly/3gLLVmk  #SMDAssociatesKE 

Google and YouTube are introducing innovative AI-driven solutions to empower advertisers in enhancing their creative output and driving consumer demand. Google's AI technology plays a pivotal role in elevating the YouTube experience, ranging from content recommendations and accessibility to user interaction. Furthermore, it is responsible for the advertising solutions that enable businesses to flourish, as previously unveiled during Google Marketing Live. Today, Google is thrilled to introduce two groundbreaking Google AI-powered campaigns: Demand Gen and Video View campaigns. These campaigns streamline the process of engaging with consumers and generating demand, spanning from the middle of the funnel to the ultimate purchase decision. Research has already demonstrated that 87% of consumers credit YouTube with expediting their purchase choices. These advertising solutions leverage engaging and pertinent creative content to elicit action and conversions at critical junctures. 1. Drive action across YouTube & Google with Demand Gen campaigns 2. Maximize views efficiently using Video View campaigns, powered by Google AI 3. Measure results with AI-powered insights Read Main Article: https://lnkd.in/dKAbhja2 #googleads #googleadwords #GOOGLE

Yesterday, the brilliant minds at Agital and Google joined forces in Boston for an intimate day of strategic collaboration with our clients. Unsurprisingly, the central theme revolved around AI, with a particular focus on the evolving landscape of digital consumption. Key takeaways included: - The era of the :30 second video is over. Long-form content lasting 2+ minutes and short-form snippets, capped at :15 seconds, reign supreme. - The traditional linear funnel is obsolete; we now begin from the middle and progress outward. - Ads manifest in diverse formats, sizes, and content types. Authenticity emerges as the pivotal element for brand credibility. - The user/consumer has transformed into a creator, seeking brands to amplify their creativity. This event served as a significant chance for our clients to engage directly with our Google partners, providing them with hands-on experience and an exclusive glimpse into the future of advertising. More collaborative opportunities are on the horizon! #AI #ecommercemarketing #digitaladvertising #GoogleAds #YouTubemarketing #GooglePartner

We were lucky enough to catch Google Marketing Live, EMEA this morning. Here’s our key insights from the event, including how to harness Google AI to work harder for your business, leveraging the new technologies to alleviate pain points and drive long-term growth. ➡ GenAI will be a major power house for life cycle growth & efficiency, with its new feature ‘GenAI Vision’ at the forefront. This will blend creative, media and measurement to boost relevance, performance and revenue. ➡ The way you can build creative is evolving too, transforming what historically took months of production and testing, the new AI feature in product studio will harness your hero assets and create infinite variations to achieve enhanced relevance at scale. ➡ New profit goals in Performance Max and Standard Shopping campaigns will then help to prioritise bidding on the most profitable transactions. ➡ Plus, a huge win for retailers, ads will begin being integrated into AI overviews on search, providing new opportunities to engage with potential customers during those optimal moments of intent. ➡ And finally, real-time measurement has been made a reality, enabling you to launch a campaign in the morning and by lunch time, you could be adjusting your creative and media strategies based on the initial results. 💡 Our standout statement: GOOD AI REQUIRES GOOD DATA.   To make the most of these new AI features, advertisers need to remain highly focused on 1st party data. To display the right content at the right time, maximise relevance while reducing costs, your data, or data modelling must be as accurate as possible. If you have an questions or want to learn more about any of our takeaways, we’d love to hear from you info@pmdragonfly.com #googlemarketinglive #GenAI #Technologyinnovation