Richard Brandon Taylor’s Post

How do you sell creativity into multinational companies and get buy-in from the C-suite? Richard Brandon Taylor and Simon Preece speak to ADWEEK about harnessing the power of Neurodesign and mitigating subjectivity in matrix decision-making organisations. Read the full article here 👇 https://lnkd.in/gMDkBar6 #branddesign #neurodesign #creativity #csuite

The undiscovered power of a strong Value Proposition. Many businesses struggle with aligning their strategies to truly resonate with their target market. But why? And how can they do so effectively? Understanding how a value proposition links to business strategy and brand value can be challenging. Without a clear and compelling value proposition, companies often fail to connect with their market category, leading to missed opportunities and stagnated growth. A well-crafted value proposition is the cornerstone of a successful business strategy. It articulates what makes your product or service unique and why it’s the best choice for your customers. By connecting your value proposition to your market category, you not only clarify your brand's position but also create a roadmap for actionable execution that drives results. To create a Value Proposition, you need to: Identify your target audience: Understand who your ideal customers are and what they value most. Highlight the benefits: Clearly state the benefits your product or service provides. Focus on how it solves a problem or improves a situation. Differentiate your offering: Explain what makes your product or service unique compared to competitors. Use clear and concise Language: Ensure your value proposition is easy to understand and free of jargon. Test and refine: Continuously test your value proposition with your audience and refine it based on feedback and performance metrics.

Step back from the specs for a moment. Think—analogies, metaphors, relatability. When explaining complex tech, remember that a feature list rarely wins hearts or minds. Instead, here’s an approach: articulate how your technology will feel in their hands. How will it simplify their day, streamline a process, or obliterate an obstacle? Paint pictures with words that distill complex concepts into shared experiences or common aspirations. Connect on a human level first—the specs can follow. By crafting messages that resonate on an emotional level, you subtly shift from selling products to offering solutions—and experiences. #B2BTech #MarketingStrategy #CustomerExperience

Just discovered an insightful article on advanced value proposition creation and design. The journey of refining a compelling value proposition can be a daunting task, especially when catering to diverse customer segments. Let's delve into some key takeaways: - Understanding the intricate dynamics between different target customer groups and crafting a unified message is crucial for effective communication. - The power of conducting in-depth interviews with key stakeholders to uncover customer jobs, pains, and gains cannot be underestimated. - Attending conferences and engaging directly with customers can spark creative ideas and invaluable insights. - Collaboration through workshops and idea testing can lead to the development of a compelling value proposition that resonates with the core objectives of the audience. - Embracing the passion and shared mission of customers can drive the creation of an authentic and impactful value proposition. I'm curious to hear your thoughts on how businesses can break the code for advanced value proposition creation. What strategies have you found effective in crafting compelling value propositions that resonate with your audience? https://lnkd.in/ghSX4qvs

“Creating & Innovating: To the disrupters go the spoils.”-Heather Simmons, Reinventing Dell. An Inspirational Group of Quotes on Creativity & Innovation from the Far-Flung Global Headquarters of The Sarner's World of Innovative, Unconventional & Actionable Tips, Tools 'n WhatEver: "To develop and generate boundless creative energy that we may not even know we have, we would want to dig deep and learn all we can about being “Creative & Innovative. Creativity is thinking up new ideas and 'new ways'; Innovation is actualizing those new ideas and 'new ways'.”-Sarner B 100% “Those who have changed the universe have never done it by changing officials, but always by creatively & innovatively inspiring the people.”-Napoleon 98% (2% Tweaked by Sarner B) “The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions. The key in any situation is asking the right questions”-Anthony Jay 100% (2% Tweaked by Sarner B) “Creativity & Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. Knowledge is generated anew from connections that weren’t there before.”- Margaret J. Wheatley 98%, (2% Tweaked by Sarner B) "In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.-David M. Ogilvy 98%, founder, Ogilvy & Mather advertising (2% Tweaked by Sarner B) “Creativity is all about connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize and rearrange new and old things.”-Steve Jobs 98% (2% Tweaked by Sarner B ) “The Power of Improvisation (In Life: https://bit.ly/42UQLpQ ) is about being true to ourselves and our visions. It enables us to be free from being perfect, being in control, thinking ahead, and second-guessing. It can feel like jumping into the abyss at first, but once you jump, fear turns into excitement, your imagination kicks in and, the fun begins.”-Linda Naiman 98% (2% Tweaked by Sarner B) “Creativity & Innovation is the act of duality that turns new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of a creative idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” -Linda Naiman 100% (2% Tweaked by Sarner B)

Unveiling the Power of a Distinct Value Proposition In my experience one often-overlooked key to success is the development of a robust value proposition. Often it is confused with the company slogan. Value proposition is not rocket science but consists of a few crucial elements. If a company can't clearly articulate these, it's time for introspection. This article explores the essentials of crafting a compelling value proposition and highlights its crucial distinctions. Customer-Centric Focus: Tailor the proposition to address customer needs and pain points, showcasing a deep understanding of their challenges. Consider culture differences. Differentiation: Stand out in the competitive landscape by highlighting unique qualities, be it innovation, quality, or a distinctive approach. Clear Communication: Precision is paramount. Deliver a concise yet comprehensive message about the tangible benefits customers can expect, avoiding industry jargon. Measurable Value: Outline tangible outcomes or advantages, reinforcing the practical benefits of choosing your product or service. Distinguishing Value Proposition from Slogans: While slogans are catchy phrases for marketing, they lack the substance needed for international audiences. A value proposition is a constant, guiding strategic decisions, product development, and customer interactions. By differentiating it from a slogan, businesses can leverage its power to resonate with customers, outshine competitors, and confidently navigate the global market complexities.

Are you due for a REBRAND? How about we start the conversation with my favorite quote generator ChatGPT. * "Rebranding is like changing your profile picture on social media to look more sophisticated, while hoping nobody notices you're still the same person who once posted cat memes at 3 AM." 😄 Rebranding is a strategic decision whose significance cannot be ignored. The question is when is it a good time to consider rebranding? Consider the following possible hints (not an exhaustive list though). a. When industry trends sound the alarm, and you risk folding up the business if you do not rebrand. b. When mergers and acquisitions shake the foundation of your business. c. When your business has a faulty time machine and as such you are stuck in the 1900. d. When business expansion demands a change in strategic focus. e. When legal issues such as trademark rear their troublesome head. f. When your customer touchpoints project different brands. g. When business performance is on a high deceleration. h. When your customers have said it over and over again in many ways. Assume that all the forces of nature confirm that you need to rebrand, what then should you consider? Execution is the place where smart, strategic and creative minds are needed. Furthermore, you will require to consider multiple factors at the same time. These factors include customers, stakeholders, your promises and values and how to maintain consistency even with change, products and services, customer touchpoints (physical, digital and visual), competitors, collaterals, employees, brand guidelines, cost, possible resistance, possible loss of brand equity, etc. Sounds intense? Indeed it is, and as such you need to carefully consider whether you are pushing through with a PARTIAL or FULL REBRAND. All in all, in the life of any business there comes a time when rebrand becomes the only boardroom conversation. It Is almost Friday lovely LinkedIn family let's keep pushing through for that output. 😎 APO Group, Anna Ngwiri, Sandra Coyle, Dr. Cari Leyshon, Dr Patricia Murugami [Global Growth Catalyst and Leadership Educator], Dr. Julian Rowa #rebranding #publicrelations #strategicplanning #customerjourney

���� Unlocking Success in Business: Key Insights In the dynamic landscape of business, understanding the intricacies of your market is paramount. Through years of hands-on experience and deep immersion in various industries, one fundamental truth has emerged: success hinges on a few critical factors. 🎯 Know Your Niche Market: It's not about reaching everyone; it's about resonating deeply with the right audience. Identifying your niche market allows you to tailor your offerings precisely to their needs, fostering a connection that transcends mere transactions. 👥 Craft Your Ideal Customer Profile (ICP): Every successful venture begins with a clear picture of who your customers are and what they value. By honing in on your ideal customer profile, you can shape your products and services to address their pain points and aspirations with laser-focused precision. 🔍 Iterate, Iterate, Iterate: The path to excellence is paved with continuous improvement. Through regular iterations based on feedback and market insights, you can refine your product offerings to better align with the evolving needs of your target audience, ensuring sustained relevance and growth. 📈 Diversify Your Marketing Strategies: One size does not fit all when it comes to marketing. By developing a diverse array of marketing strategies tailored to your niche market and ideal customer profile, you can amplify your reach and resonance, effectively communicating the unique value proposition of your offerings. 💼 Deliver Exceptional After-Sale Service: The journey doesn't end at the point of sale; it's merely the beginning of a lasting relationship. Providing exemplary after-sale service not only delights customers but also cultivates loyalty and advocacy, driving sustained success and growth for your business. In the intricate dance of business, success lies not in a single stroke of genius but in the meticulous orchestration of myriad factors. Embrace the journey of understanding your market, refining your offerings, and delivering value at every touchpoint. That's the essence of unlocking enduring success in today's dynamic business landscape. Proud to be part of Divami Design Labs, where understanding our niche and delivering exceptional service are paramount. we iterate on offerings and prioritize lasting customer relationships. #DivamiLeadership #CustomerFocus #BusinessInsights #MarketStrategy #CustomerCentricity #SuccessPrinciples 🌟

🌟 Our creed is simple. Innovation and marketing’s role is to create value for the customer. Through this process, they create value for the firm as well. 💼 Our mission is to facilitate this transformative process. 🔄  Peter Drucker’s wisdom, featured on our cover page, summarises this perfectly: "Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." 📊 Marketing goes beyond just communication or advertising (as many believe). It’s about strategy, research, and data-driven decision-making too. 📈 It encompasses pricing, distribution, design, customer experience, and building relationships — all with strong marketing implications. 🌍 Contrary to popular belief, the essence of customer value doesn’t lie within the firm or its products. 🏢 It’s all about the customer — their unique situation and reasons. 🧩 This concept is deeply subjective and highly dependent on (almost) endless customer context dimensions. 🌐 To truly offer value to customers, firms must grasp these contexts. 🧠 Without understanding them, simply creating products is not enough. Such endeavors will (inevitably) fail. 🚫 We see our role as your partner in better understanding your customers. 🤝 But we’re not only here to help you articulate your value proposition clearly and effectively, but also to ensure it reaches the right audience. 🎯 What’s your take on this? Do your experiences align with our perspective? 💬👇🏼 #InnoMakerPartners #IMP #creed #innovation #marketing #value

Forget Product Led or Sales Led or Marketing Led. Are you Revenue-led? True continuous discovery and pivots only start happening when you are revenue-led. Why? Decisions matter. When an organization or even the product teams make a decision to go one way or another, they have an end outcome - the outcomes are tied to revenue. The point of business is to make money. If you do not make money, you cannot grow, survive and dominate. The purpose of the business dies. Innovation may or may not lead to revenue growth, but revenue-driven innovation will definitely lead to this. The key is to figure out how to make decisions based on revenue-driven innovation and not become a feature factory. #business #product