Richard Brandon Taylor’s Post

Last week, I shared the working files of my materials and framework with Rebecca McCowan, and recorded a video guiding her through what she'd find in the package. Rebecca isn't a client. We don't have a project together. I wasn’t planning on sharing this publicly here, and I definitely don't plan on doing this with everyone. Rebecca is a former colleague and a trusted friend; while planning a talk at PENTAWARDS, she asked if I was comfortable with her sharing some parts of the work I built. My only answer was a loud YES! In my opinion, fixing what's broken in Design means sharing knowledge. Sharing tools. Building together. Spreading the lessons learned. Believing that nearly every human we come across is doing the best they can with the tools they have. When Richard texted me the picture below last week, I couldn't help but open a giant smile on my face. Rebecca was crushing it (she's a badass, everyone). My hand, holding a Sharpie while drawing an illustration representing all the ways we create masks and armor around ourselves as "design leaders," "thought leaders," and so on, under the sentence "empathy isn't theory," was right there with her. Empathy and compassion, critical in any creative endeavor, require us to recognize and remove these masks. We must truly embrace the humanity in ourselves as creatives while designing a brand, creating an experience, or doing whatever it is that we do. The real "us" are the people capable of relentless, unlimited creativity. Our "masked versions", our avatars if you will, tend to run out of oxygen. Worse yet, we get too used to being avatars with other avatars around us, and then creativity is in serious danger. Rather than leaving it to chance, to "happen organically," Experimenta, a Co-lab Creative Consultancy was created to intentionally create the space for this level of humanity within every creative endeavor we set our eyes on. It's simple, but not easy. Doing so requires willingness and courage. I'd love to tell you more about it.

How do you achieve an emotional and all encompassing connection between your business and people? How do you, as an organisation infiltrate minds? Through a memorable, timeless and brilliantly designed brand that's how. Head of Creative at Hallam, Steve Pannett explores the two crucial steps in building a great brand. https://lnkd.in/e_GTSFUz #BrandBuilding #BrandIdentity #BrandDesign

How do you achieve an emotional and all encompassing connection between your business and people? How do you, as an organisation infiltrate minds? Through a memorable, timeless and brilliantly designed brand that's how. Head of Creative at Hallam, Steve Pannett explores the two crucial steps in building a great brand. https://lnkd.in/e_GTSFUz #BrandBuilding #BrandIdentity #BrandDesign

How do you achieve an emotional and all encompassing connection between your business and people? How do you, as an organisation infiltrate minds? Through a memorable, timeless and brilliantly designed brand that's how. Head of Creative at Hallam, Steve Pannett explores the two crucial steps in building a great brand. https://lnkd.in/e_GTSFUz #BrandBuilding #BrandIdentity #BrandDesign

Redesigning a legend 👉 https://bit.ly/3F5FckQ Andrew Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved. 🗣 "Why do some enduring brands stay so effortlessly relevant, while others become a parody of themselves, rooted in a past that no longer matters? Yardley and Penhaligon’s arguably come from a similar historical starting point (1770 and 1870 respectively) but only the latter has reinvented itself to become a global success story." #branding #brand #rebrand #design #strategy #transformmagazine

Do you find this package branding appealing? 🍴 Packaging branding for food products: 5 key elements to get right! 📈 1️⃣ Visual Identity: Accurately reflect your brand's overall look & feel. 2️⃣ Clear Communication: Clearly convey important info like product name, ingredients, & certifications. 3️⃣ Differentiation: Stand out from competitors with a unique design that communicates your brand's values & personality. 4️⃣ Consistency: Establish a consistent design language across all product lines to build recognition & loyalty. 5️⃣ Sustainability: Consider eco-friendly options that align with your brand's values & appeal to environmentally-conscious consumers. Get these right and watch your brand soar! 🚀 #packagingdesign #foodbranding #brandidentity #foodpackaging

In the world of Brands products are mere commodities it is the Brands that are the powerhouses that tell compelling stories about themselves to inspire customers to associate with your brand and consequently the products/services under your brand. While the product is a marketable offering a Brand comprises of core benefits, promises, assurance and visual identity giving your product a different shaded story vis-a-vis competitor brand selling the same product. To illustrate this concept, consider the case of Lifebuoy. Here, the soap is inherently a commodity or product, yet the underlying benefits, commitments, reliability, narratives, purpose, and visual identity collectively elevate it to the stature of a brand.

🌟 Elevate Your Brand through Packaging Harmony! ✨ Packaging is more than a pretty exterior; it's a strategic bond between your brand and product. Beyond aesthetics, it's about crafting an experience that aligns every packaging detail with your brand's visual identity and values. Imagine your packaging as an extension of your brand, seamlessly merging with the emotions and expectations your brand promises. When this harmony is achieved, it creates an unforgettable experience for your customers. This synergy is more than a visual treat; it reinforces brand recognition, cultivates trust, and captivates customers, making them choose your product above all. It's not just packaging; it's a promise, driving sales and nurturing enduring loyalty. ✨🛍️ Click on the link in my bio to read more about nurturing brand loyalty. #PackagingHarmony #BrandExperience

🌟 Elevate Your Brand through Packaging Harmony! ✨ Packaging is more than a pretty exterior; it's a strategic bond between your brand and product. Beyond aesthetics, it's about crafting an experience that aligns every packaging detail with your brand's visual identity and values. Imagine your packaging as an extension of your brand, seamlessly merging with the emotions and expectations your brand promises. When this harmony is achieved, it creates an unforgettable experience for your customers. This synergy is more than a visual treat; it reinforces brand recognition, cultivates trust, and captivates customers, making them choose your product above all. It's not just packaging; it's a promise, driving sales and nurturing enduring loyalty. ✨🛍️ Click on the link in my bio to read more about nurturing brand loyalty. #PackagingHarmony #BrandExperience

🌟 Elevate Your Brand through Packaging Harmony! ✨ Packaging is more than a pretty exterior; it's a strategic bond between your brand and product. Beyond aesthetics, it's about crafting an experience that aligns every packaging detail with your brand's visual identity and values. Imagine your packaging as an extension of your brand, seamlessly merging with the emotions and expectations your brand promises. When this harmony is achieved, it creates an unforgettable experience for your customers. This synergy is more than a visual treat; it reinforces brand recognition, cultivates trust, and captivates customers, making them choose your product above all. It's not just packaging; it's a promise, driving sales and nurturing enduring loyalty. ✨🛍️ Click on the link in my bio to read more about nurturing brand loyalty. #PackagingHarmony #BrandExperience