Reynolds Consumer Products’ Post

"Elevate Your Retail Experience: Retail Marketing - Where Every Interaction Counts." Retail marketing is the art of crafting immersive experiences that captivate customers, drive sales, and build brand loyalty. From eye-catching displays to personalized promotions, every touchpoint is an opportunity to delight and engage shoppers. By understanding consumer behavior and trends, retailers can tailor their strategies to meet the evolving needs and preferences of their audience. Whether online or in-store, retail marketing creates memorable moments that leave a lasting impression and inspire repeat business. Elevate your retail experience and stand out in the competitive marketplace with innovative retail marketing tactics. We deeply appreciate your support and invite you to follow @hjlifeservices. Remember to use the hashtag #brandsJourney when sharing. Please do Like, Share, Comment, Save, and don't forget to tag your Friends and Family. Please Visit :: https://brandsjourney.com/ #RetailMarketing #CustomerExperience #BrandEngagement #RetailTrends #InStoreExperience #DigitalRetail #OmniChannelMarketing #ConsumerBehavior #SalesPromotions #BrandLoyalty #marketing #socialmedia

As digital performance marketing costs have increased and "Covid Era" consumer purchasing has cooled, DTC companies who relied heavily on performance marketing are now turning to brand growth to drive sales and open new market segments. The winning companies will have strong Go-to-Market strategies which efficiently acquire customers while solidifying and amplifying the brand connection. This heightens the imporance of having a clear value proposition and truy understanding who loves your product and why. Focusing on the core customer and the "why" has never been more important than now. #gotomarketstrategy #brandmarketing #innovation #customerexperience #growth

My latest for Brandingmag. With the discussion cooled for the time-being on "pricing," take a minute to consider some foundational human / consumer / shopper behavioral principles relative to the world's most valuable commodity: TIME. Simple insights that can have double-digit implications on your programs and brand activation... #consumerinsights #neuromarketing #shoppermarketing https://lnkd.in/gUtGbCD4

The biggest mistakes I see in DTC marketing today are that brands are busy pushing what THEY want to say without considering the needs and wants of their target audience. Picture this 🎣 : You go fishing with loaded bait, but instead of casting your net into the vast waters teeming with fish, you throw it onto the grassy bank - you'll never catch anything... Yet, that's a mirror of the common mistake we see in today's marketing. It's not just about shaping and optimizing your brand message. The real magic happens when we consider who our audience is, and what they need to see, hear, or feel to bring about a shift in their perception. Steep yourself in your audiences, be a steward of shifting culture, and don't be afraid to BE SPECIFIC! Remember, a well-targeted spear can catch more than a misdirected net. Hit the "LIKE" button if you agree! #shopify #dtc #ecommerce

If you're only seeing a black screen, it's not you! ☝️ Important to ensure creative assets are uploaded properly. There are so many details to track in omnichannel marketing. Getting them wrong can sometimes result in major fines and penalties. Other times it's just embarrassing and a waste of media dollars! It's the latter in this OLG ad that's been running for the past few weeks. Before you ask - I experienced this on multiple devices and networks over that period. Even when you've done something hundreds of times, it's worth double checking your work to ensure it's perfect. Otherwise you may end up with a black screen. #marketing #marketingstrategy

Striking the Balance: More Brand Awareness or Better Margins? 🤹♂️💰 Ah, the struggle is real for big DTC brands like Warby Parker, Allbirds, and Olaplex. Cutting down on digital ads has given a nice boost to their bottom line, but customer growth? Not so much. 😬 The trio is opting for old-school methods: TV ads, physical stores, and even samples. The goal? Expand reach without dipping too far into the profit pool. 📺🏬🛒 Allbirds is diving into international markets via distributor partnerships. Meanwhile, Olaplex is leveraging third-party stores like Sephora to dish out samples, boosting site traffic even if direct sales slump. 🌍💇♀️ But Warby Parker has got a puzzle to solve. Even with new stores and reduced ad spend, they're struggling to rope in new customers. So, they're switching gears, targeting an older demographic with TV ads. 🤓📺 While these strategies look promising, the jury is still out on their long-term impact. Will these tactics churn out new customers? Or is this just a temporary fix? 🤷♂️ Cost-cutting is great and all, but growth can't be sacrificed. Balancing the two? That's the billion-dollar question. 🤑 #DTC #BrandAwareness #BusinessStrategy https://bit.ly/48aLUmO

"Micro-occasions have the potential to make a huge impact for brands and advertisers; 40% of all purchases are related to an occasion and account for over half of total sales, according to a Gfk study cited by Shopware. And when shoppers are purchasing for an occasion, they tend to spend more. There is an approximately 33% higher purchase value for occasion-based shopping vs. everyday shopping." #marketing #branding #microoccasions

Striking the Balance: More Brand Awareness or Better Margins? 🤹♂️💰 Ah, the struggle is real for big DTC brands like Warby Parker, Allbirds, and Olaplex. Cutting down on digital ads has given a nice boost to their bottom line, but customer growth? Not so much. 😬 The trio is opting for old-school methods: TV ads, physical stores, and even samples. The goal? Expand reach without dipping too far into the profit pool. 📺🏬🛒 Allbirds is diving into international markets via distributor partnerships. Meanwhile, Olaplex is leveraging third-party stores like Sephora to dish out samples, boosting site traffic even if direct sales slump. 🌍💇♀️ But Warby Parker has got a puzzle to solve. Even with new stores and reduced ad spend, they're struggling to rope in new customers. So, they're switching gears, targeting an older demographic with TV ads. 🤓📺 While these strategies look promising, the jury is still out on their long-term impact. Will these tactics churn out new customers? Or is this just a temporary fix? 🤷♂️ Cost-cutting is great and all, but growth can't be sacrificed. Balancing the two? That's the billion-dollar question. 🤑 #DTC #BrandAwareness #BusinessStrategy https://bit.ly/48aLUmO

It's tough out there for DTC brands right now. TL;DR AI summary: Digital brands like Warby Parker, Allbirds, and Olaplex are making progress in cutting online advertising and digital marketing costs to achieve profitability, but are facing challenges in attracting customers without overspending on digital ads. They're are shifting towards traditional strategies like TV ads and retail expansion to attract customers. However, the effectiveness of these strategies in driving growth remains uncertain, and they're under pressure to perform as slashing costs alone may not sustain profitability. Pulling back on online ads can be effective for improving the bottom line, but it also limits reach. How do you get customers when you decrease the $ needed to get customers?

A good article to help us understand how people perceive time when they're making buying decisions. It emphasises that it's important for brands to know how consumers think about time when they're shopping. It also explains three common misunderstandings about how time affects what and when people buy things, and suggests that companies should see time as an opportunity not a problem. It gives us tips for brands to use our perception of time to our advantage.