Revinate’s Post

POV: Your event revenue is in its flop era 📉 Sure, you could focus on driving more registrations or tweaking your ticket price. But are you maximizing the event leads you're already generating? If your face looks like 😬 this 😬 right now, check out our new guide to read how other event pros are updating their pre-event processes and registration forms to give their Sales and Marketing teams the ol' razzle dazzle ✨👇 https://lnkd.in/gUnggDYN #eventmanagement #eventmarketing

Should you use prizes to help boost your virtual event registrations? 🎁 We've done a lot of testing with this in the last 10 years... One test we ran with had identical traffic source landing page, copy forms- everything was the same. The only difference was the addition of a prize promo. In this test, the reg form conversion rate before adding a prize was 21.6%. After adding the prize, it jumped to 34.9%. So that was like a 61% improvement in registrations 🤙 Think: You've done all this work to get people there so want to maximize your chances that they'll register. But..... are people just coming attending to win a prize? Maybe...but we think of it this way: If just one qualified prospect was swung off the fence from potentially registering to definitely registering because they found the prize offer compelling, that entire incentive was paid for many times over, especially in high ticket sales environments. So why not risk pushing that one or two or three prospects over the edge into the funnel when the relative cost is so low- you miss a hundred percent of the shots you don't take 💯 We look at it from a risk/reward standpoint. Sure, you're going to have some price hounds and we filter them out. But the potential upside makes it worth it, and that's why we always recommend the use of an incentive. 👊 #b2bmarketing #virtualevents

How to book more events for your restaurant venue! 1 - utilize a form of paid marketing 2 - Set up a sales process for your venue 3 - Make sure your pricing is simple and clear Combining these 3 pillars of event sales and marketing, your venue's revenues will grow, and your business will prosper. The real key to booking more events for your venue is having demand. The more people that want to buy something, the easier it is to close deals. 100 inquiries will lead to many more sales then only getting 10.

How to book more events for your restaurant venue! 1 - utilize a form of paid marketing 2 - Set up a sales process for your venue 3 - Make sure your pricing is simple and clear Combining these 3 pillars of event sales and marketing, your venue's revenues will grow, and your business will prosper. The real key to booking more events for your venue is having demand. The more people that want to buy something, the easier it is to close deals. 100 inquiries will lead to many more sales then only getting 10.

Are you struggling to achieve the registration numbers you want? Look at the following areas: 1️⃣ Event proposition and USP What value is your event bringing to its visitors and the wider community? If the answer isn’t clear to you, it won’t be to your audience. Make sure everything about the event is super simple: What, why, when, where, how – and the VALUE it is bringing to the visitor. If your event is operating in a competitive industry, it is also crucial to have a Unique Selling Point that brings something different to the market. 2️⃣ Trust & Credibility Particularly applicable to start-ups: you could have the best event in the world, but if no one believes you (why would they?) then they’re not going to come. Have you invested time in strategic partners? Gained advocacy from big industry names? Perhaps grabbed some testimonials of exhibitors? All these things could be the difference between a registration or an ignore. 3️⃣ Database & Market How good is your data? How quickly is the market changing? You could write the best emails in the world, but if they’re to a host of people who no longer work at the company, you’re not going to be getting any registrations. Develop your databases: build hit lists of who you want to be attending and make sure your data reflects those. 4️⃣ Testing Most important of all, the best thing to do when you are not seeing registration is to switch up what you’re currently doing and test what is and isn’t working. This doesn’t mean completely transforming your event and your strategy (as registrations are getting later and later, there’s a fine balance between trusting the process/holding your nerve and being reactive to minimal interest). Tweak different elements of the campaign and see what works. Capitalise on the bits that are. Try something fresh with the bits that aren’t. To summarise, keep analysing, testing and improving while being patient with the process. If you need help with improving your registration numbers, our in-house agency TEMBO IMPACT, can help https://buff.ly/3FkgwW8 #marketingtips #eventprofs #registrations #eventmarketing #eventsuccess

Most events lack 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀. Here is one model ⬇️ ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝘀𝗲𝗲𝘀: targeted marketing materials (social media ads, emails, blog posts). ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗱𝗼𝗲𝘀: clicks through to the event's website to learn more. ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗻𝗲𝗲𝗱𝘀: a clear agenda, list of speakers, location, ticket prices, inviting call-to-action (CTA), a simple registration form. ➡ 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗴𝗲𝘁𝘀: ✔️ Immediate registration confirmation, • invoice attachment; • easy contact information. ✔️ 2 weeks before the event: • personalized email focused on the speakers and sessions to attend; • social media channels and encouragement to contribute. ✔️ 1 week before the event: • venue details and floor map; • on-site registration procedure. ✔️ 1 day before the event: • introduction of the event organization team and their roles; • extra engagement opportunities. 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi #Events #CustomerJourney #EventManagement #EventProfs

🚀 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀! 🚀 Looking to create a buzz around your event and skyrocket ticket sales? Dive into this insightful article by our CEO Norbert on mastering the art of ticket pricing and timing. Discover how strategic pricing can entice attendees and how perfectly timed releases can generate maximum excitement. Don't miss out on these game-changing strategies! 🎟️✨ #EventPlanning #TicketSales #Mbooked https://rfr.bz/l6j0ror

Just think, would you rather rent a house or own it? 🏠 Obviously own it, right? So why not apply that logic to your event promotion? Leisa Reid wants you to know that your email list is the cozy abode you OWN in this vast digital neighborhood, while social media— though buzzing with potential attendees— is a rented space. Yes, you need both, but I bet your bottom dollar you'd rather fall back on your own property! Don't shy away from collecting emails because you don’t like sending them. Embrace it like you would a winning lottery ticket!💰And your social media? Run it like a delightful block party, inviting everyone to your awesome event. Got it? So, lace up those boots and start setting up your own digital empire. Your future fans are waiting. 🎉 #EmailMarketing #SocialMediaPlan #OwnYourGame

Most events lack 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀. Here is one model ⬇️ ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝘀𝗲𝗲𝘀: targeted marketing materials (social media ads, emails, blog posts). ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗱𝗼𝗲𝘀: clicks through to the event's website to learn more. ➡ 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗻𝗲𝗲𝗱𝘀: a clear agenda, list of speakers, location, ticket prices, inviting call-to-action (CTA), a simple registration form. ➡ 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲 𝗴𝗲𝘁𝘀: ✔️ Immediate registration confirmation, • invoice attachment; • easy contact information. ✔️ 2 weeks before the event: • personalized email focused on the speakers and sessions to attend; • social media channels and encouragement to contribute. ✔️ 1 week before the event: • venue details and floor map; • on-site registration procedure. ✔️ 1 day before the event: • introduction of the event organization team and their roles; • extra engagement opportunities. 👉 Tailor the customer experience – my bimonthly newsletter: https://lnkd.in/dCdTZrqi #Events #CustomerJourney #EventManagement #

It's easy to boost your LinkedIn event's attendance! Here’s how… 5 steps to invite guests & promote events you are speaking at: 1 - Check and confirm the invitation request you have been sent to be a speaker at the event (if applicable) 2 - Manually copy and paste the event link to share in messages, emails, etc. to family, friends, and colleagues 3 - Repost the event on your LinkedIn feed and tag people/companies you will talk about or colleagues you will be speaking with. 4 - Use the share and invite feature to invite people in your network who may be interested in the event. 5 - Bonus! Get your company to promote the event on their website, email list, and LinkedIn account. (I created this video for a client, Automation Ladies, but is still applicable to events you are hosting or have been invited to speak at)