NEW PODCAST! What do audiences say news is for and how do news organisations satisfy these needs? Our latest podcast hosted by @fedecherubini, explores the range of user needs that news satisfies beyond just keeping audiences informed. Our guest is Richard Fletcher, who's authored a #DNR24 chapter on this topic. 🧠 The most important user needs "Across all 47 markets where we did the survey this year, we find 'knowledge' needs - so 'keep me up to date on what's happening', and 'keep me engaged with the news' was the most important alongside 'understanding'. 👩🏼 How importance of user needs varies "News that 'inspires' people, or 'diverts' people, 'entertains' them can become relatively more important for news avoiders, for example. And in some cases for younger people as well." 👏How well the media meets these needs "Overall, people think that the news media does best at serving knowledge-based needs. So in particular, 'update me' (64%). People are slightly less likely to say that the news media does a good job in helping them 'understand' what's happening, and less well still, when it comes to needs around 'doing' and 'feeling'. But I think part of this is perhaps that people don't necessarily expect the news media to provide these things. There are lots of other sources of entertainment online, for example, and they may or may not be looking for the news media to provide this." ⏯️ Listen to the episode across platforms including Spotify and Apple Podcasts. Full audio and transcript on our website: https://lnkd.in/eHKV7Zx3
Reuters Institute for the Study of Journalism’s Post
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Director of Leadership Development at Reuters Institute for the Study of Journalism
What do audiences say news is for and how do news organisations satisfy these needs? New Reuters Institute's Digital News Report podcast out!
NEW PODCAST! What do audiences say news is for and how do news organisations satisfy these needs? Our latest podcast hosted by @fedecherubini, explores the range of user needs that news satisfies beyond just keeping audiences informed. Our guest is Richard Fletcher, who's authored a #DNR24 chapter on this topic. 🧠 The most important user needs "Across all 47 markets where we did the survey this year, we find 'knowledge' needs - so 'keep me up to date on what's happening', and 'keep me engaged with the news' was the most important alongside 'understanding'. 👩🏼 How importance of user needs varies "News that 'inspires' people, or 'diverts' people, 'entertains' them can become relatively more important for news avoiders, for example. And in some cases for younger people as well." 👏How well the media meets these needs "Overall, people think that the news media does best at serving knowledge-based needs. So in particular, 'update me' (64%). People are slightly less likely to say that the news media does a good job in helping them 'understand' what's happening, and less well still, when it comes to needs around 'doing' and 'feeling'. But I think part of this is perhaps that people don't necessarily expect the news media to provide these things. There are lots of other sources of entertainment online, for example, and they may or may not be looking for the news media to provide this." ⏯️ Listen to the episode across platforms including Spotify and Apple Podcasts. Full audio and transcript on our website: https://lnkd.in/eHKV7Zx3
Our podcast: Digital News Report 2024. Episode 3. What people want from news
reutersinstitute.politics.ox.ac.uk
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Standing out in a crowded market: what makes a top news podcast?: BBC News, The Guardian, Global Media and The New Statesman share what gives their shows an edge in a competitive space #journalism #media #news
Standing out in a crowded market: what makes a top news podcast?
journalism.co.uk
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Standing out in a crowded market: what makes a top news podcast?: BBC News, The Guardian, Global Media and The New Statesman share what gives their shows an edge in a competitive space #digitalpublishing #journalism #onlinepublishing
Standing out in a crowded market: what makes a top news podcast?
journalism.co.uk
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Are podcast ads part of your marketing strategy? They should be. Podcast Representation Agency Specializing In Podcast Ads
Yes, I'm a bit biased because we work with this show at True Native Media, but as a listener, how could I not be excited about the new season of Appalachian Mysteria? If you want a well-researched and captivating podcast that draws you in from the first episode, it's definitely worth a listen before their final season drops. And if you're an advertiser, I heard they had a few more ad slots remaining... (message me for details) https://lnkd.in/dEG9KX2V #podcast #podcastadvertising
Listeners Take the Lead in the Final Season of Appalachian Mysteria
podnews.net
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In a trust-starved media landscape, news podcasts are a goldmine for brands. They offer authenticity, critical analysis, and action-driven content. It's a win-win for listeners and marketers alike. 🎙️📈
Why Podcasts Have Become a Source for Reliable News Coverage
adweek.com
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Podcasts are grabbing the spotlight as a go-to for reliable news, with a 45% jump in downloads. People are ditching traditional news for podcasts, seeking unbiased info and finding them more authentic than other sources. It's all about getting the full story, varied viewpoints, and the chance for listeners to dive deep into topics they care about. Podcasts are where it's at for marketers looking to connect with an engaged audience. They're a prime spot for sharing your message in a space where listeners are already tuned in for genuine content and ready to act on what they hear. https://lnkd.in/d-h8qGDa
Why Podcasts Have Become a Source for Reliable News Coverage
adweek.com
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I just subscribed the Economist podcast + and I am very proud. I am paying for journalism. Why? 1. Podcasts are the future of journalism. 2. Great #journalism needs to be supported. 3. Paying 25 € (offer only valid until tomorrow) for an entire year is not a lot of money. What I get: Intelligent, in-depth journalism. I actually lern something. What I don't get: Harassed by advertising, fake news and click baiting. There is no such thing as free content. Shouldn't we give money to the people who provide quality, real experts, who actually know how to write well? This is why, without getting money for it or being a paid influencer or even knowing those guys I hereby advertise their podcast offer. Come on board. The Economist offers outstanding quality and fantastic choice of topics: https://lnkd.in/euWTGDsb
Tune in to the world with Economist Podcasts+
subscribenow.economist.com
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Do you know where #radio is used the most as a source of news? And how many people listen to #news #podcasts? These are some of the topics that I analyse in this short piece for RedTech News based on the results of the recently published Digital News Report by the Reuters Institute for the Study of Journalism: https://lnkd.in/eYd7BdPX.
Podcasts are becoming increasingly attractive for news operators
https://www.redtech.pro
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Celebrate the International Day of Democracy with knowledge and awareness! Democracy is all about staying informed and engaged. On this special day, check out "Democracy Now," the unbiased and most popular news podcast. Stay in the know, explore diverse perspectives, and exercise your democratic right to be informed. Listen here: https://buff.ly/3sNh2Zg Let's keep the spirit of democracy alive by staying informed and engaged! #DemocracyDay #DemocracyNow #StayInformed
Democracy Now: An Unbiased Most Popular News Podcast
https://thepodcasting.org
