Reuters Institute for the Study of Journalism’s Post

As many news brands offer deals and discounts to attract paying readers, how many news subscribers are paying full price for their subscription? 💸Across all 20 markets, according to respondents, 41% of subscribers say they are not paying the full sticker price for news subscriptions. Find out more in our #DNR24 chapter on paying for news online: https://lnkd.in/e3uQpbYE

  • A table showing the proportion of news subscribers who are paying less than the full monthly price for their online news subscription. This is side-by-side with the median cross-brand monthly price for a news subscription, in the local currency and USD, as well as the Netflix and Spotify Premium standard monthly prices. Figures range from 78% in Poland to 21% in France.

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