📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
Great! Wish you could focus more (or specifically) on India). It a different and difficult market. A survey here would throw up many many fascinating data sets and trends which might hold answers to many of our questions related to news content creation and consumption. Meanwhile, thnk you for this annual report.
I agree!
Thanks! Heavy discounting caught my eye.
Thanks for sharing
Thank you
Interesting!
Insightful!
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4wInteresting to see the evolution of news consumption in the media.