Focusing solely on front-end metrics like click-through rates and initial sales may overlook the true value of a customer.
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What percentage of your sales come from online? Do you have a system to track your sales online? Do you have a process to get customer reviews? #salestracking #customerreviews #businessgrowthtips
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Strategic Planning | Crafting sales & marketing organizations for performance improvement | Advising C-Level Executives and Investors I Large enterprises I EMEA
[🕵🏻♂️ The Secret of Sales Directors] Maximizing Customer ⏰ Lifetime Value (CLV) You all know the feeling: spending tons to acquire new customers. But, is it really worth it? Let's talk about Customer Lifetime Value (CLV). Basically, it's all the money a customer will bring you from their first purchase to their last. It gives a good idea of what each customer truly represents for our business. CLV is super important. Compared to Customer Acquisition Cost (CAC), it shows us if we're actually making money. Segmenting CLV by customer type also reveals where our strategies can improve. And how do we increase it? Retaining customers costs less than acquiring new ones. Improve the customer experience, offer loyalty programs, and think about upselling and cross-selling. In short, knowing and maximizing CLV is one of the best ways to grow 📈 our business. 💬 Like, Share the post, Share your tips in the comments or private message.
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I help Public Speaking and Leadership Coaches get more paying clients consistently | Newsletter Email Copywriter | Content Writer MC at TedX Shivaji College 2024
Use this simple Feedback trick to boost your sales and reduce customer acquisition cost. Asking for current customers for feedback gives you THE CORE SALES ARGUMENT. Once you find out what is the biggest Utility of your product, you can use that reasoning to sell to newer customers.
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Why do so many companies treat new customers better than their current customers? It's never made sense to me. After all, the cost of acquiring new customers is five times higher than the cost of retaining existing customers. While acquisition allows you to increase the amount of customers you have, customer retention allows you to maximize the value of customers you have already captured. #marketing #sales #customerloyalty #customerretention #value #loyalty #brand
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KPI Tracking – Customer Acquisition Cost: Understanding this number in relation to lifetime value can inform your appointment generation budget. #B2BLeadGeneration #SalesStrategy #AppointmentSetting #OutsourcedSales #SalesGrowth #InsourceLeads
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Sales is only one avenue to increase profits. According to Marketing Insider Group, "your likelihood of selling to an existing customer is between 60% to 70% yet your chance of selling to a new lead is only 5% to 20%." The question is, what are you doing to boost customer retention? #customereducation #enablement #realresults
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It's time to simplify and enhance the sales process. Eliminate frustrating and time consuming customer selection processes, and instead use our House Type Configurator to engage customers and drive off-plan sales. Swipe through to take a look at just a few of the benefits. #propertysales #digitalmarketing #digitalsales #housebuilders #housetypeconfigurator
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Why do so many companies treat new customers better than their current customers? It's never made sense to me. After all, the cost of acquiring new customers is five times higher than the cost of retaining existing ones. And focusing more on customer retention lets you maximize the value of those customers you've already captured. #marketing #sales #customerloyalty #customerretention #value #loyalty #brand
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Less is often more when it comes to sales funnel measures. We’ve seen sales funnels with as many as twenty steps. And unless you’re a big corporation this is as likely to confuse as achieve the results you want. If you want to keep your funnel measures simple then start with just three. You can add others later when you think these three are really delivering: 1️⃣ Gross profit or sales. You’ll need at least one measure relating to your sales outcomes 2️⃣ Customer satisfaction. This is what shows your customers rate you higher than your competitors 3️⃣ One key activity measure (such as number of quotes issued or conversion rate). This helps you get under the skin of HOW your team are getting these results Are you currently measuring these in your business? If you need help getting clear on your sales target and process, get in touch today: https://loom.ly/r7PoTFQ #salesadvice #salestips #salesdirector #smallbusinessowner #salestraining #sales
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