The creativity blended with functionality on this label perfectly complements the contents inside, and we are always happy to be part of a great execution. We might have to swing by to try bacon vodka with the team!
The team at Barley Creek Brewing Company approached Fat Basset Design asking if we could redesign the packaging for their 11:01 Vodka line. The goal of the refreshed creative was to develop a brand block for the entire 11:01 Vodka line up that appealed to tourists coming in from NYC, New Jersey, and Philadelphia, while also being a proud gift for locals to give when visiting friends. To accomplish this goal, we set up a series of touch points that needed achieved which included being recognizable and visually appealing, while also developing a system versatile enough to handle a variety of unforeseen styles. Objectives: • Create versatility • Overall look should be Rust’Chic (rustic & chic) • Black & White vintage look, with color used only to differentiate between styles • Crisp, clean look • Present Original as the Flagship style Target Market: Vacationers from the New York, New Jersey and Philadelphia areas Locals to the Pocono Mountains There are a number of elements within the creative that solve for the above touch-points such as the postage stamp border to reflect tourism, the filigree as a symbol of the wind coming down off the Pocono Mountains and the Barley Creek icon shaped window to see the beauty of the liquid in the bottle. That’s just a few of the elements that make up the fun we had in developing the creative. And with the help of Resource Label Group, we were able to these ideas to life! As always we hope you enjoy the creative but the vodka is WAY better, so if you’re in the Tannersville, PA area swing by Barley Creek to enjoy all they have to offer. #vodka #packagedesign #labeldesign ##cpg #alcohol #alcoholbrands
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Creative Director at Fat Basset Design
5dAlways love working with the team at Resource Label Group!