Is brevity impacting the effectiveness of your communication? This morning, Axios Macro spotlighted prepared remarks from Cleveland Fed president Loretta Mester, where she highlights the trend toward more succinct policy statements from the Central Bank. Mester’s remarks are as applicable to corporate communications as they are to the Federal Reserve, and raise important points: - Brevity is important, but not at the expense of comprehension. - The most effective communication strikes a balance between conciseness and detail. Here’s a sample of Mester’s remarks: "While simpler is often seen as a virtue, it can also be a detriment, since policymaking has to be done in an uncertain world, one in which the economy is constantly being buffeted by shocks that can lead economic conditions to evolve differently than anticipated.” "With short statements, each word takes on added significance. Short statements suffer from what I call a 'Hotel California' problem: we are reluctant to change particular words because of the possible signal that doing so may send.”
Renee Sieli’s Post
More Relevant Posts
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Are wire services worth it? If media coverage is your goal, wire services like Business Wire and PR Newswire are not necessarily the best means to that end. These services may publish your press release on major news sites, but a published press release is very different from press release coverage. When was the last time you went to CNBC.com to read a company’s press release? If anything, wire services provide a boost to an organization's search engine optimization (SEO) efforts. If you’re considering investing in these services, make sure your goals are aligned with their actual benefits.
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Navigating the modern media landscape is more complex than ever, with tech giants and media conglomerates constantly evolving. This updated media map from Vox highlights the shifting power dynamics and ownership of the content we consume daily. With ongoing M&A, the landscape is bound to consolidate even more.
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Traditional news media audiences continue to change, reflecting the varying ways audiences now consume their news. Based on an overview published by Pew Research Center, audiences engaging with traditional news sources continue to decline, with a few exceptions: - Daily newspaper circulation nationwide (including digital subscriptions and print circulation) continues to decline, falling to just under 21 million in 2022. - Average monthly number of unique visitors to the websites of the country’s top 50 newspapers declined 20% to under 9 million in the fourth quarter of 2022, down from over 11 million in the same period in 2021. - Some of the biggest brands are experiencing digital growth. The New York Times, for example, grew digital-only subscriptions in 2022 by 32%. - Prime-time and daytime audiences for CNN, Fox News and MSNBC all grew in 2020, before declining in 2021. Fox News’ audiences ticked back up in 2022, while the audiences for the other two channels continued to decline. - Audiences for news programming on ABC, CBS and NBC have been relatively stable in recent years.
Audiences are declining for traditional news media in the U.S. – with some exceptions
https://www.pewresearch.org
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Yesterday, I made my Crunchbase debut. Let me know what you think!
How do you become a thought leader? Our founder, Renee Sieli, breaks down key strategies for building industry influence in her recent Crunchbase article. https://lnkd.in/eS4Dgu4k #thoughtleadership
Building Thought Leadership: A CEO’s Roadmap To Industry Influence
news.crunchbase.com
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How will AI impact the world of journalism? This report from Columbia Journalism Review is worth a read (or skim, it's lengthy). Felix M. Simon examines the use of AI across editorial, commercial, and technological domains and looks at the structural implications of AI in news organizations. Based on 134 interviews with news workers at 35 news organizations in the US, UK, and Germany and 36 international experts, the report explores the integration of AI with newsrooms and the question of whose interests are served by the increasing adoption of AI in the news and how this shift stands to reshape the public arena.
Artificial Intelligence in the News: How AI Retools, Rationalizes, and Reshapes Journalism and the Public Arena
cjr.org
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Have you noticed an uptick in factual errors in media coverage? It's become a troubling trend that too often, reporting is marred by careless mistakes—like incorrect company names, wrong executive titles, or even misstated ownership details. I’d argue that this is a symptom of the proliferation of sites claiming to be traditional media, yet failing to abide by traditional journalistic ethics. This shift is concerning and prompts us to question the integrity and accountability of such outlets. While these errors don't represent all media professionals—many of whom diligently correct inaccuracies as they arise—it raises concerns about the overall rigor of fact-checking within the industry. The commitment to accuracy is fundamental, yet it seems that the volume of unaddressed correction requests is growing, pointing to a worrisome oversight in media responsibility and what can truly be deemed journalism. I'm curious to hear your thoughts. Have you also observed an increase in the need for corrections in media reporting? How do you think this impacts the credibility of media outlets?
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There’s something about the tactile experience of reading a physical magazine that just hits different. Long live the glossy!
Magazines make a comeback
axios.com
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There’s a difference between media relations strategy and execution. To offer counsel on strategy, you must also be able to execute. Because in this profession, execution is everything. If you’re not executing media relations, you’re in no position to direct strategy. It’s very easy to tell someone how to interact with the media. It’s entirely different to be the one executing that communication. If your media relations campaign is failing, you’re likely implementing a strategy designed by someone who doesn’t, or simply can’t, execute.
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Some facts about women in media in honor of Women’s History Month: In 1951, Marguerite Higgins was the first woman to win a Pulitzer Prize for International Reporting for her coverage of the Korean War. As the publisher of The Washington Post, Katharine Graham was the first female CEO of a Fortune 500 company in 1972. In 2011, Ann Curry became the first female co-anchor of NBC’s “Today” show. Today, less than 10 women anchor national primetime news programs. Among the top 100 personalities on radio news talk shows, only 12 are women. There are no women in the top 100 personalities of sports talk radio. Of the 180 top editors across 240 brands in 12 different markets, only 22% are women. **Sources: Women’s Media Center’s Status of Women in the U.S. Media 2021, Reuters Institute
