Renee Appelle’s Post

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The final edition of 2023, Business Enquirer Magazine - Issue 121 is OUT NOW! This year, BE Media has not only covered a wealth of fantastic stories and PR releases, but we’ve also deepened our commitment to global outreach. Our stories have echoed around the world, thanks to our partner platforms, allowing us to share compelling narratives across various continents. A key highlight of our expansion has been the addition of industry-leading magazines to our portfolio. These publications have enabled us to cater to a diverse range of interests and sectors, further solidifying our position in the media landscape. The partnerships we’ve nurtured this year, including those with PSG, IHG, PIP International, and ETU Energias, have been instrumental in our success. These collaborations have not only enriched our content but have also paved the way for future endeavors with organizations like PwC, Barclays, and Rolex in 2024. As we look forward to a prosperous 2024, we want to express our heartfelt gratitude to our clients, partners, and readers. Your support has been the cornerstone of our success, and we remain dedicated to delivering exceptional media content and strategies in the coming year. Read the latest edition here - https://lnkd.in/ed9krw9Q #BEMedia #BusinessEnquirer #worldwidemedia #ceostories #ceosuccess #womeninleadership #leadershipstories #globalnews #worldwidenews #sucessstories

The 2024 Edges have landed and here’s what you NEED to know.    TBWA\Worldwide's cultural intelligence unit Backslash is the brain behind Edges. 🧠More than a trend report, this isn’t about spotlighting the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads.    Rather, the 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts. New for this year, the Disruption Index—an industry-first data product spanning 29 countries—has allowed Backslash to quantify the Strength, Speed, AND Spend of its 41 Edges to tell a story of cultural momentum all over the world.   Edges serves as a blueprint for brands needing to adapt to the inevitable twists and turns that lie ahead. Not just in 2024, but beyond.   The full glossary can be downloaded here 👇 https://lnkd.in/eUtbZ3Rd

So proud to have helped in executing this top-class event with an all star team of marketers, including Adrien Boespflug and Alejandro Fernandez. While I couldn't be in London in person, I was rooting for the team from Munich. Surely, Alex Cheeseman hosted an incredible array of attention experts. What I loved about this event: It was not about Outbrain. It was about a seismic shift happening in the world of marketing with attention rising to become one of the most important metrics we will have in the foreseeable future. The outlook in the new world of marketing is clear: With regulations and technical limitations currently reducing the "control" of the funnel, marketers will focus on two important triggers: attention on the top of the funnel to start the cycle of exploration and evaluation and the conversion on the bottom of the funnel. In a couple of years, we will be looking at attention scores the way branding marketers have been looking at viewability - it will be the new standard with one important difference: This time, we will have a smarter metric that really catches the interest and intent of users to engage with a brand, thus leading to mid and lower funnel actions. Something viewability never could and won't be able to do.

How do you balance keeping stakeholders informed against the risk of information overload? And how can you do it in a time-efficient manner? Get answers to these questions and more in tomorrow's masterclass, Empower Your Business Stakeholders To Stay On Top Of Market And Consumer Trends Join Aydan Kool to explore: How to take an automated and tailored approach with Stravito’s newly launched Insight Feed Best practices for engaging and informing your audience effectively Ways to achieve the ideal balance and prevent information overload Sign up below: 

📣Only 6 months until the next Mather Symposium! Sign up for our newsletter to get updates on topics, speakers, and event registration. Hope to see you there! #mediarevenue #dataintelligence #strategicinsights #revenuemanagement #subscriptioneconomy

What a surprising and special moment today to learn that my consulting company had won a second place award for Best R&D Partner in the Local Media Association Digital Innovation Awards. 🏆 What makes this so special is that a media company had to nominate the R&D company for the award. So someone we work with thought enough about the work we had done together to nominate and recognize us. That feels pretty great. 🌟 And I love what they wrote, that we helped grow their audience (adding millions of new views), setting the table for a significant run at new revenue opportunities now. That’s what we’re about: Grow the audience, build new and better products, get the right team and tools in place and then monetize it all! 💡 I’m incredibly thankful for the support we have received through this journey, both from the companies we're so fortunate to work with and the team I have been able to form that helps make all of this come to life. 🙏 I'm just thrilled to get the opportunity to help the industry I love. What a day! 🎉 Here is a link to the winning entries: https://lnkd.in/gFVnDMuG #DigitalInnovation #R&DPartner #Recognition #Gratitude #AudienceGrowth #Innovation #Monetization #Teamwork #Grateful

Qualitative vs. quantitative research: which is right for you? Whether you're exploring perceptions or measuring brand awareness, understanding the differences between qualitative and quantitative research is key. Stay tuned this week as Horizon Group's Director of Research and Strategy Dr. Julie Yankey breaks it down for you! #horizongroup #marketresearch

🚀 Exciting News for Businesses! Introducing "Company Hub" – Your Gateway to Amplified Brand Awareness! 🚀 Good afternoon, Everyone! 👋 Here at the Boston Business Journal, we're thrilled to announce a game-changing opportunity for businesses ready to take their brand to new heights. Presenting "Company Hub" – a dynamic promotional platform designed to showcase your company's narrative like never before. 🌐 What is Company Hub? The Company Hub is an innovative solution designed to connect your local Business Journal news, accolades and listings onto a single, cohesive page on the Business Journal website. 🌟 Key Features: ✨ Cost-effective directory model ✨ Centralized showcase of rankings, news, events, leadership, and more ✨ Streamlined, simplified outreach for your audience 🔗 Check it Out: https://lnkd.in/e4zq7RVt 📞 Let's Connect! Curious to learn more? Shoot me a message on here or an email at tkenney@bizjournals.com to explore how the Company Hub can skyrocket your brand! #BostonBusiness #CompanyHub #BrandAwareness #MarketingInnovation

𝗥𝗘𝗠𝗜𝗡𝗗𝗘𝗥: Call for presentations announced: This is your chance to share your work, expertise, and perspective at the Insights Association’s Annual Conference, April 8-10 in Atlanta. 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗗𝘂𝗲: 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟳. We seek proposals to present objective, non-promotional content that will educate, spark discussion, and help attendees: - Manage internal & external pressures - Identify and optimize opportunities for collaboration - Evolve research practices while maintaining integrity and high data quality - Gain clarity and take control of needed change - Celebrate and learn from high-ROI impactful projects - Consider likely future scenarios and identify paths forward for our industry & profession - Identify & understand the big problems, changes, and opportunities Is the #consumerinsights industry in the midst of an evolution or a revolution? Economic uncertainty, disruptive technology, and societal shifts are creating dynamic changes. Be a part of the discussion; help to illuminate the path forward. View Details & Submit >> https://bit.ly/40zU1pD