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People are talking about your brand today. But who knows what’ll happen tomorrow. Brands aren’t immune to the dynamic nature of brand perception, no matter how big a name. Which brings us to this video from PepsiCo They took it upon themselves to leave a mark with their rebranding efforts. Making it clear that underneath their fresh brand rehaul, they were the same iconic brand their consumers fell in love with. Animation gave them the means to match their rebranding efforts with their presentation. Thus turning Pepsi’s new look into a show stopper that brought their existing customers close and new customers closer. What caught your attention in this video from Pepsi? Do let us know in the comments below. #Pepsi #Brand #Rebrand #BrandVideo #Rebranding #Animation #VideoAnimation #VideoMarketing

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/eZf8342B #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

— And let them sign with my name? — I AM BALENCIAGA! After watching the biopic about Cristóbal Balenciaga on Disney+, I couldn't help but think how much he would have suffered today. 😓 I'm not talking about the heart attack he might suffer from seeing the towels, the garbage bags, or the ultra-fast-fashion. I’m talking about his brand. HIS NAME. Would he have approved the hashtag #balenciaga? Would it be possible for a perfectionist and control freak like him to handle today's fast pace, the tyranny of social media, and the real-time interaction with the audience? I don’t think so. (Can you imagine his horror face? 😅) However, this is our reality. Once a brand enters the market, the co-creation process begins. Your brand isn't yours anymore, and you must be prepared to see it evolving organically within the community and its culture. Sometimes in unexpected ways. At the end, the consumer is the one who determines what value our product brings to their life and how they will convey it to their peers. Most of the time, far away from our control. I might venture to say that, one way or the other, everyone who works in branding has had that need for control at some point. However, it’s important to accept the co-creator role and adapt the brand strategy to this reality: 1. Building a strong brand framework. 2. Understanding your customer’s needs, their questions and what makes them tick. 3. Aligning your brand culture with that knowledge. 4. Starting conversations or bringing value to ongoing conversations. 5. Collaborating with the customer and supporting them with all the resources available to create and develop the content they want to interact with. 🤔 What do you think? Have you ever worked with someone who is obsessed with perfection and control? ✍ Would you add something? BALENCIAGA, The Walt Disney Company #branding #cocreation #brandculture #brandstrategy

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/ev-yq9ZN #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

THE XLIST 2023: The Brand Builders Who did Warner Bros. call when they wanted to build a fantastical, interactive Harry Potter traveling show? How about when HBO, adidas, or The Coca-Cola Company wanted to extend and amplify their world-class IP? None other than XLIST Brand Builders who live at the intersection of storytelling and brand. Many companies can build a stage, few can build a story. Follow and connect with these wildly creative and culture-shaping visionaries who are transforming the experiential industry right now here: Adam Richman: Medium Rare Joe Silberzweig: Medium Rare Coltrane Curtis: Team Epiphany Lisa Chu: Team Epiphany Trish Rexroth: On Board Experiential Geoff Renaud: Invisible North Jeremy Hodges: Project Art Collective Joshua Wexler: Pure Imagination Studios Thomas Jakobsen: Thinkwell Group (A TAIT Company) Zoé Ganch: Factory360 Learn more about the XLIST’s Brand Builders here: https://lnkd.in/gTEi4Qn9 #XPLand #XLIST #2023XLIST #ExperientialIsEverything #BrandBuilders #ExperientialIndustry

Discover the Power of Creative Mailers - Where Brand Storytelling Comes Alive... 💌 Our innovative creative mailers have been making waves in the industry, delivering unforgettable brand experiences to creators and press alike! 🌟📦 We believe that storytelling is at the heart of every great brand. Our creative mailers are designed to transcend traditional marketing and take brand engagement to new heights. 🚀💡 Through our mailers, we enable brands to connect with their audience on a personal level, forging meaningful connections that last. Get in touch with us today to explore how our creative mailers can elevate your brand's narrative to new heights! 📧 marketing@flourishmgmt.co.uk #creativemailers #seeding #influencermailer #influencermarketing

🍻 When I think of the new Deadpool x Wolverine film, I think irreverence. Compared to the average Marvel film, Deadpool's hero story has much more humor and much more violence. The Deadpool adaptation created by Ryan Reynolds appeals to a slightly more male, slightly more cerebral, slightly less family friendly audience vs. your typical mainstream Avengers film. And now Heineken is partnering with the film to promote Heineken Silver, a lower calorie, low carb beer. The creative features Deadpool and Wolverine sharing some beers as a way to stop fighting each other. It makes Heineken come across as more irreverent and indie vs. typical big beer brands, which should appeal to that Deadpool audience. What's also interesting is Heineken is putting together a set of collectibles inspired by the film, like socks, toys, and keychains. Is this for people to buy for their kids? Most of the big collectible marketing plays these days are geared towards younger audiences, usually people who can't drink. For example, people buying the Travis Scott meals at McDonald's or collecting all the different PRIME bottle variations are mainly people under the age of 21. On the flipside, the KITH x Asics x Marvel sneaker collab was able to strike at a broader venn diagram of sneakers, fashion, and comics. And maybe that's what Heineken is going for - an older drinking audience who is partially watching Deadpool & Wolverine because of nostalgia and a cultural connection. Heineken is best known for partnering with James Bond films, but now they've got a two-fer, the ability to work with both Deadpool and Wolverine as characters and Ryan Reynolds and Hugh Jackman as celebrities. https://lnkd.in/eBYFZaP6 #heineken #ryanreynolds #wolverine #deadpool #marketing #advertising #creative #media #influencermarketing #celebrity

🌟 The Barbie Success Story: The Power of Branded Blockbusters 🎬🚀 🍿 Embracing Blockbuster Brilliance! 💥 The Barbie phenomenon at the box office proves that masterful storytelling with a brand twist is a recipe for success. 🎉🔥 �� The Barbie film emerged as a massive advertisement, brilliantly reviving a beloved toy's prominence in the public eye. 👀🪄 Now, envision your brand's journey to the limelight – the possibilities are endless. Discover more in the full article through the link below! LURE 💅💫 #barbie #brandedentertainment #brandstorytelling #contentmarketing #wearelure

All these ideas just catch eyes… and do not sustain for very long … real marketing is in creating values and opportunities which today companies are totally missing …. The best value based marketing was from D mart.. Opportunities lies with Companies like #tanishq … They are missing huge market segment in traditional #jewellery , that the cost Tanishq is paying for being number one ☝️ brand in jewellery,,, but it can double its sales in an year with right value based marketing… Another segment where value based marketing is missed is automobiles 🚗, where only Suzuki is only able to create impact in this segment… because companies like #tatamotors are missing the value based marketing and fail to creat user experience which Maruti Suzuki has successfully done… How to do it can’t be explained here …. 3rd segment is #fmcgsales where organisationkike #itc & #hul is missing on user experience through many channels like sustainability and user experience….. Well there are lot of value based opportunities which are missed by big player… Given the chance biggest out of them is one ☝️ being missed by #zomatoindia #swiggyindia … 10 minutes delivery is possible and that too absolutely free… but they are missing which is too close

Absolutely blown away by the phenomenal marketing campaigns and brand collaborations that accompanied the #Barbie movie launch! 🚀 From exciting events to innovative activations, this article captures the brilliance behind this iconic brand's movie release. Kudos to the creative minds and teams who made it a resounding success! 👏 #BarbieMovie #MarketingExcellence #BrandCollaborations #ExperientialMarketing