Reginald Thornton’s Post

Studies have shown that nearly half of Americans suffer from sleep deprivation and many are ready to lay it to rest even while #traveling. Since many prioritize a good night’s sleep while vacationing, hotels are not sleeping on the rising #sleeptourism trend and are getting creative with their amenities and services from bedtime charcoal lattes to AI-powered beds. A majority of travelers across generations indicated that the top reason they plan to travel in 2024 will be to rest and recharge, according to Hilton’s 2024 Trends Report, which identified sleep tourism as becoming increasingly popular. And HTF Market Intelligence estimates the sleep tourism market to balloon to $409 billion by 2028. https://lnkd.in/dGh5CJdg #tourism #Tourisminsights #pakistan #tourismindustry #AtharJ #ecotourism #sustainabletourism #sustainability #sustainabledevelopment #tourismmarketing #60seconds 

Traditionally, travelers are most concerned about the destinations, outings, and other external activities when embarking on a vacation. Sleep usually comes second. But there is a new trend for vacationers who want exceptional sleep options. This comes in AI-powered smart beds, suspended cacoons, and other sleep options that meet their expectations. Fortune Magazine highlights that multi-billion dollar sleep tourism market here. #Sleep #Tourism #Travel #Hospitality

Sleep tourism is taking off! 😴💤 Hotels are recognizing the value of a good night's rest for travelers, investing in sleep-enhancing amenities and experiences. Could this be a game-changer for how we market wellness travel? 🤔 #SleepTourism #TravelTrends #WellnessTravel #HospitalityIndustry https://bit.ly/3L9ZwV7

Sleep tourism is taking off! 😴💤 Hotels are recognizing the value of a good night's rest for travelers, investing in sleep-enhancing amenities and experiences. Could this be a game-changer for how we market wellness travel? 🤔 #SleepTourism #TravelTrends #WellnessTravel #HospitalityIndustry

Did you know Dakota Johnson sleeps 10-14 hours a night? Me neither. Now we do. With sleep tourism estimated to increase by a whopping $409.8 billion from 2023 to 2028 (according to researchers at HTF Market Intelligence), the hospitality industry may be missing a trick. A Hilton survey from October found that across all age groups, the primary reason for vacationing in 2024 is to “rest and recharge,” and even more than that, sleep is a main priority. And, a recent Gallup poll found a majority of U.S. adults – and especially women under age 50 – say they would feel better if they got more sleep. Skift Research reports that a majority of tourists say they are willing to pay a premium for accommodations or travel packages with sleep-focused amenities. TikTok’s #sleeptok has twenty-somethings sharing their bedtime routines. Sales of alcohol, long known to scientifically disrupt quality sleep, are down. Mocktails are having a moment. Biohacking is in. Stress is out. Brunch is the new dinner. So here we are in 2024 and the goal is to sleep deeply and blissfully. Putting the z into zest, AMMIQUE is a unique sleep solution and way ahead of the rest - in every way. And the AMMIQUE sleepscape™ luxury hotel is a sleep experiential & sustainable wellness hotel brand where the science of sleep is honed to a fine art in every room and in every way. #sleepisthenewsex #ammiquesleepexperiential Alejandro Reynal Accor Four Seasons Hotels and Resorts Hilton Mandarin Oriental Hotel Group Maybourne IHG Hotels & Resorts Crowne Plaza® Hotels & Resorts Prof. Dr. Willy Legrand Prof. Dr. Wolfgang Georg Arlt 王立基 Sue Williams MI FIH Michele Mella Eloise Gordon Dip MCIM Glenn Mandziuk MEDes. MCIP FRSA Jeannette Ho Brune Poirson Ashutosh Singh Baghel Hotel Designs The Hotel Magazine 🏨 Hospitality Net World Sustainable Hospitality Alliance Rebecca Kowalski FPFS, Sustainable Finance specialist Sustainable Design Network Emily M. Olson, MBA Sustainable Enterprise Hospitality Financial and Technology Professionals (HFTP®) Georgia Elliott-Smith Giulia Marzetti UK Green Building Council (UKGBC) Hans Stegeman JLL Leyla Acaroglu UBQ Materials MDfx Within

💤 Did you know that sleep tourism is on the rise? More and more hotels are catering to travelers' desire for a good night's rest. According to an analysis by HTF Market Intelligence, the sleep tourism market is estimated to grow by nearly 8% and by over $400 billion between 2023 and 2028. This trend aligns with the increasing interest in "slow travel" and wellness tourism. Hotels are offering amenities like sleep trackers, retreats, and guidance from sleep experts to help guests prioritize rest. In a survey, only one in three travelers were satisfied with their sleep during their last travel experience, highlighting the importance of quality sleep while on the road. Hotels that prioritize sleep can benefit from travelers' desire to improve their sleep and increase guest satisfaction. So, next time you plan your trip, consider seeking out a hotel that values your rest and rejuvenation. Sweet dreams! 💤 #SleepTourism #WellnessTravel #QualitySleep https://lnkd.in/eywh3sik

𝐇𝐎𝐖 𝐀𝐑𝐄 𝐆𝐋𝐎𝐁𝐀𝐋 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋𝐈𝐓𝐘 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐄𝐌𝐁𝐑𝐀𝐂𝐈𝐍𝐆 𝐒𝐋𝐄𝐄𝐏 𝐂𝐀𝐑𝐄 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 𝐅𝐎𝐑 𝐓𝐑𝐀𝐕𝐄𝐋𝐋𝐄𝐑𝐒? Since its emergence in 2023, "sleep tourism" has gained considerable traction and continues to grow. Because of that, many hotels around the world are actively working to enhance sleep quality for their customers by implementing innovative sleep care services. Click here to explore the data behind this trend and the latest innovations shaping its future. #Ahavietnam #travel #hotel #hotelindustry #sleeptourism #traveltrend #travelinnovation #tourismtrends #hospitalityindustry

Who doesn't want some extra sleep these days? Sleep Tourism seems to be a new trend and some amazing Boston Hotels were featured in this latest article. Check it out the full article below and come visit Boston (and me!)

One of the most recent trends to emerge from wellness-based travel is sleep tourism. Rather than seeking jam-packed itineraries, tourists are opting for hotels that offer sleep-friendly amenities and even those that specialize in hosting sleep retreats. On said retreats, offered in hotels across the world, guests can learn sleep hygiene protocols from clinicians, learn sleep-friendly meditation techniques from experts, and select from a menu of hotel-provided weighted blankets, pillows, bath salts, and teas to put their learnings to practice. “There is no doubt that sleep-focused holidays are one of the biggest trends in the travel industry," says Jules Perowne, CEO and founder of Perowne International in a Conde Nast interview. What are ways your own hotel or hospitality property could optimize this trend? I have a few ideas, so let’s talk. https://bit.ly/3plY9Ly #sleeptourism #wellnesstravel #wellnesstourism #commercialrealestate #hoteltrends #hospitalitytrends #conciergeservices #guestservices #hotelconciergeservices #brandexperience #brandactivation #experiencemanagement #hospitality #hoteltrends #hospitalitytrends

Hotels investing in sleep tourism! How is your hotel responding to the rise of wellness tourism? House of Bcoming works with hotels and resorts to respond and capitalize on this opportunity. Connect with us at contact@houseofbcoming.com