REFY reposted this
REFY has built its reputation as an influencer-led brand, but recently, we've seen a shift: our customers have become the new influencers. From including over 1000 faces in our concealer campaign to hosting many brand experiences and focus groups, we believe that our REFY community is the heart of our brand. So when Instagram launched their broadcast channel feature, we knew our community would be perfect for it. So far, 6.8K people have joined our REFY broadcast channel, sharing their thoughts on products, upcoming launches, and what they want to see from us. It has been invaluable for us to have a platform to connect with our community on a deeper level! To say thank you, we’re taking 8 members of our community away to Mallorca to have their own REFY Summer. Join our broadcast channel for exclusive updates!
REFY are doing phenomenally well. The vibe, content, community and data proves it 🫡✨
Human2Human (#H2H) is replacing B2C as the business model of the future. #Refy is already there. Well done. It makes global expansion much easier don’t you think?
Jenna Meek have you thought about using something like Zealot to incentivize customers through gamification by creating missions like posting UGC, driving sales, giving product feedback and sending them directly to customers in this chat? Zealot then helps automated points tracking, rewards, leaderboards, etc. Could be cool!
Great feature to help you engage more meaningfully with your brand community. Great ti hear all the things you're doing in terms of co-creation.
This is amazing to see! I believe that this kind of broadcast channels and 'group chats' are a great tool, because the audience feel more included!
Mathew Cockroft this on WhatsApp to our VIP’s could be priceless
We LOVE this Jenna Meek! 🚀
It's inspiring to see how REFY is empowering its community and embracing the power of customer influence. Building that deeper connection is key to fostering brand loyalty and growth.
Founder & Creative Director | Brand & Communication Strategist | PR + Digital Marketing Consultant
12hAs a Founder I love to see how your community is at the core of everything your brand does to elevate their user experience ✨🎉 Cheers to the REFY team!