Reebok’s Post

Final countdown to 4se New York, our sports, entertainment, brands and culture show - Tuesday 21st and Wednesday 22nd May, in the heart of Manhattan. Still time to join us: https://lnkd.in/guv-vMnY The skinny: It's for curious and commercial minds, from across sport - focused squarely on where and how value can be generated (and money made) as teams, leagues and athletes overlap with the worlds of music, fashion, media, brands and technology. And we're packing it full of practical hints, a few secrets and a load of tactics to take back to the office. Throw in a WNBA legend, professional bull rider, a couple of Olympian snowboarders and a NASCAR driver, and there's half a chance it'll also be fun. And it's a heck of a cast list - you'll hear from FIFA, Universal Music Group, Reddit, Inc., Mitchell & Ness Nostalgia Co., Words + Pictures NASCAR, Meta, More Better, SMAC Entertainment, UNINTERRUPTED, The SpringHill Company, Prime Video & Amazon Studios, Professional Bull Riders, LLC, Trilogy Films, Under Armour, National Hockey League (NHL), Major League Baseball (MLB), Endstate, SIXIÈME SON, TD, MIZIZI International, WWE. We'll see you there. #sports #entertainment #lifestyle #culture #NewYork #4se Leaders in Sport Sports Business Journal

Any Basketball fan from the 2000s knows about streetball players like  The Professor, Skip to my Lou and Hot sauce. The entire streetball scene was solely because of AND1.🏀 At that time , AND1, the renowned basketball brand, achieved a groundbreaking triumph over industry giant Nike by leveraging a strategic and unconventional marketing approach.🎯 Unlike Nike's traditional top-down approach, AND1 embraced a grassroots strategy, connecting directly with street basketball players and communities. 💯 They fostered genuine relationships by sponsoring local tournaments, organizing streetball tours, and empowering aspiring athletes who had been overlooked by mainstream brands.🏀 Building on this authentic connection, AND1 showcased their products through high-energy, freestyle streetball performances that resonated with their target audience. These exhibitions captivated fans worldwide, creating a viral sensation and generating immense buzz around the brand.🔴 Their ability to stay agile, embrace authenticity, and connect directly with their core consumers ultimately propelled AND1 to become a formidable competitor and leave an indelible mark on the industry.🔥🔥 #AND1 #MarketingStrategy #DisruptingTheGame #BasketballCulture #GrassrootsMarketing

If you work in the NASCAR industry, are a fan or have a new interest in the sport check out this Speed Read where I highlight the current juncture the sport is facing. If you have questions, want to talk NASCAR or want to know more about MKTG’s role in the sport - let’s connect!

Kudos to Peloton Interactive for leading the way in partnerships that empower teams. Their collaboration with student athletes provides a platform for many voices to spread peloton's message, rather than relying solely on celebrity sponsors. When brands enable groups to work together towards a common goal, it amplifies reach and impact. Peloton's commitment to uplifting teams aligns with their ethos of community empowerment through fitness. More companies should follow their example of promoting collaboration over individual celebrity sponsorship. By supporting teams, brands can tap into diverse perspectives and skills. Ultimately, it's about working together to achieve shared objectives. #teamfirst

#sportsmarketing #vision #leadership #goals #clarity #bigaudacioushairygoals #nike #marketingcommunication #marketing #organizationalculture In 1977, Nike executive Rob Strasser typed a list of 10 company "principles." This memo is often referred to as “the most important document in the history of sports marketing". Follow me on LinkedIn: https://lnkd.in/eYq-_5K5

Caitlin Clark is a true 1/1. – she is a fascinating blend of scoring prowess and teamwork wizardry. Did you catch that she's not just the all-time leader in scoring but also top-10 assists all-time? A true dual-threat! In the world of leadership, Caitlin's nailed the art of personal excellence while fostering a team-first mindset. Imagine hitting your targets and orchestrating collective wins – it's leadership with a strategic twist. Life's a bit of a strategic game, full of challenges that serve as growth opportunities. Embrace the journey, pivot through obstacles, and know that success amplifies when it's a shared victory. Caitlin Clark's style echoes a sentiment we value here – it's not just about guiding; it's about curating success together.

Awaken Your Own Madness. Nike’s ad that fires up your competitive spirit - at least it did mine. Nike really knows how to put their athletes and products at the center of everything they do and when gearing up for a major sports event like the Euros, sports brands jump at the chance to show off their marketing muscle and connect with sports fans. Nike’s “Awaken Your Madness” ad is a perfect example. It highlights the crazy lengths their top athletes go to in order to outshine their rivals. What I love most about this ad is how the visuals and sounds fire up my competitive spirit as it lands with a strong message. While most of us might not be a pro athlete, there have still been times in our lives where we've got obsessed with learning something new or pushing ourselves to get better. Nike emphasises that this drive is what makes their athletes the best in the world and in turn we all recognise that within us all - the desire to be OUR best. If I had to end this post with a quote, I'd choose one from the late Kobe Bryant: “99% of the world is okay with mediocrity. You're chasing something so much bigger. How do you ever expect anyone to understand?” https://lnkd.in/e84Qia24

How to Get a Job at Nike or in Sports Marketing: Here's my best advice to the question I get asked more than any other. Will include the link below for all my wisdom. #nike #career #careergrowth #marketing #sportsbiz #linkedinsports

This caught my attention today and really hit close to home. Love everything Jordan Rogers stands for and is doing, and this post is a great example. When asked the same (or similar) question, I always remind people there is more than one route to that "dream job". Next, which Jordan outlines well, is get in the PATH of that job. What steps can you take TODAY to gain experiences, grow your network, learn, be uncomfortable in a space that is on the PATH to that job. My daughter mentions Interior Design as something she has keen interest in. She now wishes she never told me because I send her lots of ideas to get started NOW in pursuing that space. - Links to the Design Services at places like Crate and Barrel. "You should drop in and meet the people who do these jobs. Ask them questions. Better yet, get a job there. Learn the furniture, the business, etc." - Stop in Open Houses and chat with Real Estate agents about "staging houses". Maybe you can do a drive along, help them move furniture, or ask them for a sit down to understand their goals in how they specifically design a home to be sold. And there are more... but that gives a sense of how you can attack these dreams TODAY. Bottom line - They are not coming to find you. Many, many, many years into this journey and I still hope "they" might come for me one day - but I'm not holding my breath. You will need to put the work in, do the small things, and do it CONSISTENTLY. Get in the PATH of your goals. #SportsBiz #Sportsmarketing #Sportsbusinessedcuation #Interiordesign Much thanks Jordan Rogers for the spark.

The Sponsorship teams at UFC and WWE will merge in an effort to accelerate business revenue growth. 📈 Bringing the two teams together will create a dominant force in Sports Marketing which boasts unparalleled global reach. 🌍 UFC revenues have grown significantly in recent years thanks in part to Grant Norris-Jones who will be promoted to EVP and now lead global partnerships for the entertainment brands under TKO. TKO is the media conglomerate created as a result of the merger between UFC and WWE which finalized last year. 🤼♂️ With hundreds of live events per year the sports entertainment companies reach is equal to that of the biggest sports assets in the world. 📺 That reach will be leveraged by the newly created partnerships team to offer marketers expanded inventory, increased brand visibility, international reach and integration opportunities across UFC and WWE content. The latest data from Moody's demonstrates significant growth in UFC hosted events and record revenues. The move is likely to turbocharge growth, opening doors to new audiences, partners and brands. 🚪 Follow me (Chris Swadling) for more sports business updates. #sportsbiz #sportsnews #linkedinsports