Recurrent Ventures’ Post

🎁 Want to take your campaign to the next level? It's time to harness the power of merch in a whole new way! 🚀✨ Imagine this: a sleek gift box filled with cool, custom items that not only promote your cause but also leave a lasting impression on your supporters. It's not just merch—it's a movement! 💪 Whether you're raising awareness for a cause, launching a new initiative, or rallying support for change, a carefully curated gift box adds a touch of excitement and exclusivity to your campaign. From stylish apparel to useful accessories, each item serves as a tangible reminder of the impact your cause is making. 🌟 But it's not just about the goodies inside—it's about the message you're sending. By investing in high-quality merch that reflects your brand's values and mission, you're showing your supporters that you're serious about making a difference. And when they proudly wear or display your merch, they become walking ambassadors for your cause! 👕📦 Our gift boxes come with your own branding, including print on each of the items, your very own gift box, a gift note and also sleeves for each of the boxed products! Get them branded from as little as x25 gift boxes! 🌍💼 #MerchWithAMission #GiftsThatGiveBack #CampaignGoals #Giftbox #Seemymark

I spent yesterday at the Hay Festival (not very Linkedin I hear you cry!) and spent a very fulfilling hour listening to Patrick Grant (of BBC Sewing Bee fame) being interviewed by the lovely Natasha Knight on the perils of fast fashion. Most striking was the cost of the loss of mass manufacturing from the UK on our skill base, opportunities for the next generation and the long term negative effects on social and mental well-being of people in those communities. The cost of factory closure is far greater than the numbers on any accountants spreadsheet. The way fashion (in particular fast fashion) is marketed today results in a much smaller percentage of the price the consumer pays going to the manufacturer with the majority going into marketing, influencers, retailers and distribution leaving the consumers with poor value for money and even lower quality goods. Patrick's drive to increase the quality of products and his investment in failing UK factories is inspirational but faces significant challenges from unexpected areas. Successful selling of high quality products requires the consumer to be aware and understand what quality feels like and value the benefits of longer lasting products. With the reduction of vocational lessons in schools (woodwork, building, etc) Patrick suggested that many younger consumers do not learn what quality feels like, physically and emotionally. Patrick's involvement in Community Clothing shows that UK manufacturing is alive and well, proven by the fact that the pre sale of Welsh Pants is on hold due to the success of the campaign. See the link below. As a brand owner, designer and someone who sources product (ashamedly mostly from China and India) I feel an increasing desire to home source products for the Henry Wag brand but am conflicted. Whilst there are consumers who will pay a premium for clothing for themselves which helps them look and feel great, will the same consumers be prepared to spend more on products to support their lifestyle? What are your thoughts on this? To close, I also spent an hour listening to (actually it was more of an experience) an interview with Miriam Margolyes, which was entertaining but not nearly as informative!!

Yesterday was the first day off (including weekends) I've taken this year so far! No marketing, no emails, no social posts... No thinking about work at all. Well that was the plan anyway... Until I walked into the Levis’Store in Manchester and started talking to the shop assistants about why some of the items had a blank red tab. Turns out it's all to do with trademarking and we got into a long conversation about the legalities of protecting their iconic red tab. They shared how some people would bring the blank red ones back thinking they were a knock off and the impact it had on the buyer experience. But also how they were torn because to protect something as generic as a red tab they needed to hit a certain % quota on clothing without the word LEVIS written on it. I came home and did some research myself to find it's enough of a problem that they've written their own blog to educate their customers on this and the other coloured tabs they use. So much thought goes into building and protecting a brand - this is the type of work that truly excites me. Learning about and understanding the legal and financial nuances might not be the 'fun and cool' side of marketing we see on social media but it's certainly interesting and important for the commercial side to flourish. I really enjoy partnering with clients who care about building a legacy brand. This is where we can add real value by helping to guide them through this process and being a strategist, co-creator and protector. #brandbuilding #intellectualproperty #trademark #customerexperiences

For over a century, Stanley quietly made its mark in backpacks and lunchboxes, with $70 million in annual sales and a timeless green aesthetic. But in 2020, a quiet contender emerged—the Stanley Quencher! Within four years, the Quencher transformed into the world's favorite water bottle, propelling Stanley's revenue to an astonishing $750 million in 2023. What's the secret behind this meteoric rise? Discovery and Reinvention: In 2020, Terence Reilly, with a Crocs success story under his belt, took the helm at Stanley. The Quencher, once overshadowed by the iconic green bottle, found a new narrative, captivating a diverse audience, especially women, myself included! The Influencer Magic: The key? A strategic collaboration with influencers, like The Buy Guide. Vibrant colors like Desert Sage and Cream became the canvas, turning the Quencher into a lifestyle accessory. A cup that transcends utility and becomes an expression of personal style. The Rise Continues: Stanley's revenue surged from $73 million in 2019 to a staggering $402 million in 2022, propelled by a redesigned Quencher model. With over 100 colors and limited-edition drops, the Quencher became a social media darling, spawning viral sensations and amassing a dedicated community. The Aesthetic Revolution: The Quencher's success sparked an aesthetic revolution, transforming Stanley's entire lineup. It's not just a cup; it's an extension of personality, a collector's item, and a social media phenomenon. The #StanleyTumbler hashtag has become a rallying cry with over 900 million views on TikTok. Halo Effect and Beyond: The Quencher's triumph wasn't isolated; it uplifted the entire Stanley brand. With over 10 million Quenchers sold, Stanley has become synonymous with innovation, resonating with consumers and carving a niche in their hearts. What started as a legacy brand found new life through the Quencher, proving that reinvention knows no age. Here's to a century-old company's journey from legacy to legend! #Stanley1913 #QuencherPhenomenon #BrandTransformation #MarketingMagic #InnovationJourney #LegacyToLegend #HydrationRevolution #InspirationInBusiness #Marketing https://lnkd.in/gm-tM4Zj

10 Ways That a Boutique Can Use Pinterest #wholesalebusiness #wholesaleprice #wholesaledistribution #wholesaledistributor #liquidation #liquidations #wholesale #wholesaler #retailbusiness #retailer #retail #resale #resellers #resellercommunity #reseller #reselling #productsourcing #closeout #overstock https://lnkd.in/e_x7uURu

Supplier meetings are back on and we are excited to see you all try the new Manic Merchandise challenge! Here' s a recap of the rules and the Laltex Group Promotional Merchandise team being the first to have a go! 🧻Welcome to 'Don't splash the Loo Roll!'🧻 RULES ✅Pull a full glass of water along the table towards you without ripping the loo roll ✅The person who pulls it the closest to them without the loo roll ripping wins ✅If you visit alone you will be challenged by a random Manic Gladiator 🤣 ✅The person who got it closest will have their measurements recorded and added to the leaderboard Who else wants to try? #dontsplashthelooroll #promotionalmerchandise #promotionalitems #supplier #officegames #workgames #advertising #marketing #branded #branding

Buckley’s is a Canadian cough and cold remedy brand. In 1986, they launched their now famous “bad taste” campaign with the tagline “It tastes awful. And it works.” >> Swipe to read how the campaign that was launched 37 years ago is still being used and has become a key part of the brand’s identity. 📌If you found this post helpful, please share. #campaign #marketingcampaign #antimarketing

🎁 Transform ordinary interactions into extraordinary memories with Red Tomato's promotional merchandise. Our products are designed to leave a lasting impact, ensuring your brand stays top of mind long after the holiday lights dim. Intrigued to see how your brand can become unforgettable? Reach out to us, and let's start designing a campaign that makes your brand the star of the season. #promotionalproducts #promotionalmarketing #promotionalgifts

One of the BIGGEST decisions we made was actually the EASIEST: Choosing our name. We wanted something that stood out among pickleball and outdoor brands. We wanted a name that felt strong yet relatable, with the flexibility to grow in many directions. Truth be told, we don’t have an elaborate story behind it. It just felt right. So, here’s the moral of the story: don’t stress too much about the name. Yes, it’s important, but what truly matters is your product, the problem you’re solving, and the community you’re building. Focus on those, and the right name will come. #ecommerce #brandbuilding #brands

The business landscape over the past couple of years has been unforgiving, with decreased high-street footfall and increasing costs. But what can you learn from the popular brands that went under? From Wilko to The Body Shop, click the link below to discover the fundamental mistakes that led these businesses to their demise, so your business can avoid a similar fate. https://lnkd.in/exUpScMg