Reconomy’s Post

As the fashion industry marches towards sustainability, the spotlight is on raw materials like never before. With over 35 new sustainability-linked regulations on the horizon and global climate targets pressing, brands are feeling the heat to prioritize eco-friendly materials.🌿✨ But here's the challenge: while brands are making ambitious pledges to reduce their climate impact, the demand for lower-impact materials is outstripping the current supply. In fact, preferred raw materials only accounted for about 19% of total global production in 2021. 👗 This "materials gap" isn't just a hurdle; it's a looming threat to the industry's bottom line. Without a united effort to invest in sustainable materials, brands risk regulatory noncompliance, disrupted supply chains, and missed climate targets. 📉 The solution? Brands must act now to secure preferred raw materials, not just to meet regulatory requirements, but to future-proof their business models. Investing in sustainable materials today could unlock a $100 million opportunity over five years for a midsize fashion brand, with a potential net profit uplift of 6%. 📈 Our portfolio company’s SQIM's innovative approach to material production is a game-changer in the fashion industry's quest for sustainability. By partnering with fungi to ferment materials, SQIM taps into natural technologies that promote regeneration and responsibility. 🍄 SQIM's brand "ephea" delivers flexible mycelium materials that revolutionize values, functionality, and opportunities for fashion and beyond. These materials offer brands a sustainable alternative to conventional raw materials, aligning with the industry's growing demand for eco-friendly options. ♻️ By reducing reliance on conventional virgin materials and embracing sustainable alternatives, brands can not only boost profits but also drive positive change throughout the supply chain. It's time to shift gears, invest in sustainability, and pave the way for a greener future in fashion. 🌱👖 Do you want to know more about sustainable raw materials and their power to drive profitability and sustainability? You can find the link to this study in the comments section. ⬇️ #sustainability #fashionindustry #rawmaterials #venturecapital #circulareconomy

What Strategies and Innovations Does the Future Hold in Store for Sustainable Fashion? 👚 In the ever-evolving landscape of today’s global challenges, the imperative for the fashion industry to maintain its steadfast commitment to sustainability has never been more pressing. Despite notable progress in certain areas, there remains a collective acknowledgment within the fashion community that much ground is yet to be covered. For example, this can be seen in a surge of sustainable innovations, highlighted by Stella McCartney's use of seaweed-based fabric and new dyeing techniques leveraging bacteria and algae, as well as the textile industry's recycling triumph recognized by the H&M Foundation Global Change Awards. Read now on CommonShare News 👉🏼 https://buff.ly/4bFQevb #supplychains #supplychaintransparency #b2b #supplychainsustainability #strategy #innovation #sustainable #esg #hm #unilever #textileindustry #textiles #sustainableinnovations

🌍 Fast Fashion's Hidden Costs: A Call for Change 🌍 The FT article on the environmental impact of fast fashion is a crucial reminder of the urgent need for industry transformation. As leaders and consumers, we have a role to play in driving sustainability. 💡 My Take:  • Innovation in Recycling: We need to invest in technologies that can handle mixed fibres and colours to make recycling a more viable option.  • Durability Over Trends: Brands should prioritize durable materials and timeless designs over passing trends.  • Consumer Education: Raising awareness about the impact of our buying choices can help to shift consumer behaviour towards sustainability. #SustainableFashion #EcoFriendly #Innovation #ConsumerAwareness #CircularEconomy #FashionIndustry #financialtimes

*Driving Business Success Through Sustainable Fashion Practices* Awareness of sustainability in the fashion industry is great for the textile business. Sustainable practices reduce waste and environmental harm, which many consumers now care about. Using eco-friendly materials like organic cotton and recycled fibers makes production more responsible. Sustainability can save money by using resources efficiently and open new market opportunities as demand for eco-friendly products grows. Businesses that focus on sustainability can improve their reputation, attract loyal customers, and stand out from competitors. Investing in sustainable practices leads to innovation, helps companies stay ahead of regulations, and reduces legal risks. Educating consumers about sustainable fashion encourages responsible buying and pushes industry standards higher. Sustainability supports a circular economy, saving natural resources by reusing and recycling materials. This shift helps the textile industry gain efficiency, better market positions, and stronger customer connections, proving that good practices and good business go together. #sustainableFashion #ecofriendly #GreenFashion #TextileSustainability #CircularEconomy #EcoConscious #ResponsibleFashion #FashionInnovation #GreenBusiness #EcoMaterials #SustainableTextiles #FashionForFuture #ZeroWasteFashion #EcoFashion #SustainableLiving Image generated using LinkedIn - Microsoft Designer.

🌟 Transforming Fashion: The Power of Sustainable Packaging 🌟 In an era where sustainability shapes the future, how is the apparel industry embracing change? Let's explore the potential together. 🔍 Questionnaire: The Sustainable Shift in Apparel Packaging As we navigate towards a greener future, your insights are invaluable. I'm reaching out to leaders in the fashion industry to uncover the real challenges and triumphs of sustainable packaging. Your perspective will not only enlighten our community but also shape the path forward. Revenue Reimagined: How have sustainable packaging solutions boosted your brand's profitability? Cost Efficiency: In what ways has eco-friendly packaging reduced your operational costs? Time as a Treasure: Can sustainable packaging save time in your logistics, and how could that time be better spent? Effortless Operations: What tedious processes have you eliminated by switching to sustainable packaging? Ease of Mind: How does sustainable packaging alleviate physical and mental stress in your supply chain? Health and Happiness: In what ways does eco-friendly packaging contribute to a healthier environment and a happier customer base? The Comfort Factor: How does sustainable packaging enhance comfort and convenience for your brand and your customers? Cleanliness and Hygiene: How does sustainable packaging promote better hygiene standards? Social Status: How has sustainable packaging elevated your brand's image among peers and consumers? 🌍 Together, we can turn these insights into action, driving not just profitability but also a positive impact on our planet. 💡 Sustainable Packaging: A Game Changer It's not just about reducing waste; it's about creating value. Aligning with consumer values enhances brand loyalty. Innovation in packaging can set your brand apart. Sustainable practices can streamline operations and reduce costs. Green packaging is a statement: your brand cares. I'm eager to hear your thoughts and experiences. Let's collaborate to redefine the future of fashion sustainability. #SustainableFashion #EcoFriendlyPackaging #ApparelIndustry #BrandGrowth #GreenInnovation

Sustainable Fashion: Beyond the Buzzwords Interesting article found in Forbes “Sustainability in fashion is no longer a trend, it's essential”. Business & Sustainability Aligned: Sustainable practices aren't just good for the planet, they're good for business. They improve #efficiency, reduce #waste, and strengthen supply chains. Studies show sustainable companies outperform financially. Closing the Gap: Fashion needs to bridge the gap between business goals and environmental needs. Leaders must prioritize long-term sustainability alongside short-term profits. Speaking the Same Language: Often, there's a disconnect between how #fashion companies talk about #sustainability and how consumers understand it. Need clear & relatable communication. The Way Forward: Holistic Approach: Sustainability needs to be a company-wide effort, not a single department's responsibility. Focus Areas: Reports like "Scaling Sustainability Solutions in Fashion" outline nine key areas for improvement across retail operations, from materials to marketing. Innovation is Key: Exciting developments like seaweed-based fabrics, algae dyes, and AI-powered recycling are paving the way for a more sustainable future. Fashion has the potential to be a force for good. By recognizing that sustainability is good for business, the industry can finally make significant progress. #SustainableFashion #FashionInnovation #FutureofFashion #Retail #Strategy Source: Jill Standish, Forbes https://lnkd.in/g4UhYtQ2

Stories & statistics of Transformation in the fashion industry. The fashion industry has come to realize the environmental impact of its practices, leading to a surge in sustainable development initiatives. Designers and brands are embracing innovative techniques such as upcycling, recycling, and using organic or low-impact materials. For instance, companies like Patagonia and Eileen Fisher have pioneered sustainable practices by creating garments from recycled materials and investing in #fairtrade production. According to the Ellen MacArthur Foundation, the fashion industry produces 1.2 billion tons of greenhouse gas emissions annually, which is more than the combined emissions of international flights and maritime shipping. Statistics: The Textile Exchange reported that the use of organic cotton increased by 56% from 2017 to 2019, reflecting a growing demand for #sustainable materials. The Global Fashion Agenda reported that the adoption of sustainable materials by 100 leading sustainable fashion brands increased by 36% from 2017 to 2019. McKinsey estimated that the sustainable fashion market could reach a value of $350 billion by 2025 Now the question is how well do you tell the story of your commitment to sustainability/ESG? This is the defining question for 2024 — not just for your business, but every business Sustainability stories and commitment are narratives that showcase the brand’s sustainability and ethics journey, achievements, challenges, and plans. Sustainability stories should be authentic, inspiring, and engaging, covering topics such as materials, ingredients, origin, impact, innovation, collaboration, and education. Comment and share some ideas on how you are doing this for your brand.

👗📚 Exciting News! 📚👗    I'm thrilled to share my latest publication, "Towards Circular Fashion: Management Strategies Promoting Circular Behaviour Along the Value Chain," co-authored with Mohamed Afy-Shararah and Konstantinos Salonitis, in the journal Sustainable Production and Consumption.   ♻️🌍 Our study explores how the fashion industry can transition to sustainable and circular practices. Through interviews with brand owners and top-level managers, we identified eight key themes: collaborations, marketing strategies, product-related characteristics, education and awareness, business models, technology integration, regulations, and strategic planning.   Discover how these strategies can drive impactful change towards a more sustainable fashion industry. Explore our findings in the full publication here: https://lnkd.in/eF3WmZPk   #CircularFashion #CircularEconomy #Sustainability #FashionIndustry #Research #Publication 

📣 Empowering Fashion for a Greener Tomorrow 📢 Reducing carbon footprint issues in the garment industry is crucial in my view. 🌍 As a responsible consumer, I prefer to support brands that prioritize sustainability and environmental consciousness. I believe we must take action to mitigate the impact of the fashion industry on the environment due to its contribution to global carbon emissions. In my experience, one effective way to address this issue is by raising awareness. Many people are unaware of the significant role the fashion industry plays in climate change. To find solutions and drive change, consumers, brands, and policymakers must be educated about the environmental consequences of their choices. 📢 As per my experience, promoting sustainable fashion practices is another key strategy. This involves using eco-friendly materials, reducing waste in the production process, and ensuring ethical labor practices. Many forward-thinking companies have already made strides in this direction, setting positive examples for the industry. ♻️ To improve the situation, we need to ask ourselves two critical questions: How can we make sustainable fashion more affordable and accessible to a wider audience? What innovative technologies can be harnessed to minimize the environmental impact of clothing production? Your insights are invaluable, and I invite you to share your thoughts in the comments and spread the word. Let's work together to create a more sustainable and environmentally responsible future for the fashion industry. 💬 What ideas do you have for making sustainable fashion more affordable? How can we encourage more brands to adopt eco-friendly practices? Please comment and share your thoughts to join the conversation. Together, we can make a difference! 🌎💪 #sustainability #sustainable #networking #branding #brands #clothing #bangladesh #rmg #garments #continuousimprovement #ecofriendly #fashionindustry #wastemanagement

Global 🌎 fashion accounts for 3-8% of total greenhouse gas emissions? 🌿 Yet, many brands are struggling to keep pace with their decarbonization commitments. 😓 Challenge: Brands need to accelerate abatement action to meet their 2030 targets. Solution: Prioritize green materials, collaborate across the ecosystem, and create consumer-facing offers. 🌱 Six steps recommended by McKinsey & Company 1. Create commercial value from your sustainability strides 2. Focus on the big two: Material transition and tier-two-supplier energy transition 3. Build a carefully prioritized, robust road map 4. Get granular on data 5. Boost execution and transformation management 6. Make collaborations action oriented But if you are interested in sustainable fashion, check out what Rid Raheem is doing with Trading Desk. Let’s make fashion sustainable! 💚 #FashionRevolution #SustainabilityMatters #retail #fashion https://lnkd.in/et6hYiB6