ICYMI: Our VRNation (formerly NWVRP) panel covered pressing issues like where to invest marketing dollars and how to work with marketing agencies to get the best results. But most importantly we talked about investing in your brand to build equity that shows a return in repeat guests, five star reviews, and referrals to get new properties in your program. This is the handout we shared during our session. Posting it here in case it's helpful for anyone else - and thanks to those who attended! It was a great discussion! Shaina Anderegg Tera Lorimer
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