Rebecca Sullivan-Ehnert, MBA’s Post

My colleague Eli Stein explained to AdExchanger recently: “Companies have to earn the right to personalize ads”. So, what did he mean? At McKinsey Growth, Marketing & Sales, we often advocate for personalization in creating a better customer experience. And AI can help us to fine tune, laser target, and even automate such efforts. It’s when AI-based assumptions go too far, unchecked, that problems can arise – as this article explores. For me, it’s all about operating within the limits of the data you have available – and ensuring there’s a sense check. If not, personalization can jeopardize CX just as much as improve it…  #Personalization #ArtificialIntelligence #CustomerExperience 

The future of marketing is here, and it's all about hyper-personalization and AI! Gone are the days of static ads and generic content. Brands are now leveraging AI technology to create personalized experiences tailored to each individual customer. This revolution in marketing is automating content at scale and taking omnichannel marketing to new heights. How are you harnessing new AI tools to deliver personalized experiences to your customers? #AI #DigitalMarketing #Personalization https://lnkd.in/g2F_Ns5f

The future of marketing is here, and it's all about hyper-personalization and AI! Gone are the days of static ads and generic content. Brands are now leveraging AI technology to create personalized experiences tailored to each individual customer. This revolution in marketing is automating content at scale and taking omnichannel marketing to new heights. How are you harnessing new AI tools to deliver personalized experiences to your customers? #AI #DigitalMarketing #Personalization https://lnkd.in/eHz_jJZ5

Unlock the power of personalized marketing for your small business! 🚀 Our latest blog post dives into how no-code platforms and generative AI can revolutionize your marketing efforts. Get ready to discover: ✨ The benefits of no-code platforms for SMBs 🧠 Leveraging generative AI for tailored campaigns 💡 Real-world success stories 📈 Data-driven insights to boost engagement 🔍 Overcoming challenges and maximizing ROI Read the full post to learn how you can stay ahead of the curve: https://lnkd.in/gyaVf9VR #PersonalizedMarketing #SMBMarketing #SMBGrowth #CustomerExperience #NoCode #GenerativeAI #AIMarketing #OmniChannel #SMBTech #TechAdoption #ChangeManagement #FutureTrends #groSamriddhi

In today's digital age, businesses are turning to AI-powered customization to stand out and reach their target audience. With attention spans getting shorter and competition fiercer than ever, #MachineLearning and #ArtificialIntelligence (#AI) are transforming #marketing customization. The result? Higher conversion rates, relevance, and #engagement. If you're curious about how brands can transform customer experiences in marketing by utilizing AI-powered customization, check out this insightful article.

Are brands more trustworthy than governments? According to Edelman's Trust Barometer in 2023, customers still believed that brands were more trustworthy than governments. As we navigate through this era of #permacrisis, what trends should we consider for better customer content experiences? #Personalization, #Omnichannel, #Data, #Content, and #Technology are just a few to keep in mind. Join me for my webinar series, the Personalization Wrangler, where I will summarize key insights from industry leaders such as Havas, HubSpot, McKinsey & Company, Deloitte, Accenture, Forrester, BuzzFeed, Gartner, and more. We will discover where consumer confidence stands, how economic and geopolitical uncertainty impacts global brands, and where #AI and #MetaVerse are heading. Don't miss out on this FREE webinar on January 25th, 2023, at 1:00 p.m. ET. Can't make it? No problem, watch it later at your convenience. Register now at the following link: https://lnkd.in/esJxFPb4

🌐 CMOs: Unleash the Power of AI for Breakthrough Brand Engagement 🌐 In the relentless pursuit of brand excellence, leveraging the latest in artificial intelligence is no longer optional—it's essential. If you're a Chief Marketing Officer at the forefront of innovation, aiming to revolutionize how your brand connects with its audience, Medialake’s latest article is crafted for you. 7 AI-Driven Strategies for Enhancing Engagement, is a guide designed with CMOs in mind to illuminate the path to leveraging AI for brand consistency, creating captivating content, personalizing experiences, and more, ensuring your audience remains engaged and loyal. https://lnkd.in/ekasHGp7 Discover how AI can redefine engagement and propel your brand to new heights. #brandengagement #aiinmarketing #cmoleadership #innovationinmarketing #digitaltransformation #medialakedeocded

The future of marketing is here, and it's all about hyper-personalization and AI! Gone are the days of static ads and generic content. Brands are now leveraging AI technology to create personalized experiences tailored to each individual customer. This revolution in marketing is automating content at scale and taking omnichannel marketing to new heights. How are you harnessing new AI tools to deliver personalized experiences to your customers? #AI #DigitalMarketing #Personalization https://lnkd.in/euUrkGg4

The future of marketing is here, and it's all about hyper-personalization and AI! Gone are the days of static ads and generic content. Brands are now leveraging AI technology to create personalized experiences tailored to each individual customer. This revolution in marketing is automating content at scale and taking omnichannel marketing to new heights. How are you harnessing new AI tools to deliver personalized experiences to your customers? #AI #DigitalMarketing #Personalization https://lnkd.in/gxyz7pCm

The future of marketing is here, and it's all about hyper-personalization and AI! Gone are the days of static ads and generic content. Brands are now leveraging AI technology to create personalized experiences tailored to each individual customer. This revolution in marketing is automating content at scale and taking omnichannel marketing to new heights. How are you harnessing new AI tools to deliver personalized experiences to your customers? #AI #DigitalMarketing #Personalization https://lnkd.in/gExdDjwy