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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

This article is well worth the read!

📢 Marketers! 📢 How do you evaluate creative work? Post the launch of a new campaign, bottom line for marketers is that you want to sell more stuff, right? 💰💲 But sometimes there are other forces at play that might obscure the view of how the creative in a campaign might be performing ☁🌩⛈ Creatively awarded campaigns are more efficient at driving market share growth than non-awarded campaigns 📈 (according to Binet and Field) so how do you know you are onto a good "award-winning" creative idea when it is presented to you? Last week our Head of Category Marketing Francis Coulter facilitated a fun, engaging session for the Goodman Fielder NZ Portfolio Team, which bought some principles for evaluating creative to life. We discussed some frameworks for identifying a good creative idea, but also if it is delivered effectively in execution... 👀

Last year And Marketing was a finalist for a record-breaking four awards! Entering awards is a brilliant way to get away from the office and meet local businesses whilst strengthening your brand image. Awards typically happen throughout the year, with the majority in Q4. Now is your time to plant the seeds for winning some awards in 2024. It is time to shout from the rooftops all the great things you are doing within your industry. It is a great idea to map out when your relevant awards are held, find out which awards you qualify for, or what you need to do in order to win them! Then you need to spend time on the entry. Remember, it is not always about the winning. It is a great exercise to showcase your business, build trust and gain some external PR.

Super excited by the brands we're currently working with - such a range of sectors, stages, sizes, products, services, audiences, geographies and more... and yet we're seeing themes in their challenges: 👉 "We're experiencing fast growth but haven’t paid any attention to our brand, so while revenue has gone up, brand awareness hasn’t” 👉 "As we've scaled our messaging has changed many times over, so much so that we're now confused as to what our message is" 👉 "We're making the shift into retail and need to get ourselves ready from a brand, packaging, and marketing POV" 👉 "We're extending into new markets or broadening our product range, how should we show up" Exploring with these companies what, why, and who the right agency partner might be is as exciting in equal measure - and giving some proper thought to these questions ahead of shortlisting and meeting agencies can be the difference between wasting time and money, or maximising it 💫

Are you ready to showcase your global marketing prowess on the world stage? The Effie Awards Global Multi-region is BACK, and it's your time to shine! Showcase your brand's impact on a global scale and let the world know why your strategy stands out among the rest. Global Multi-Region is a program designed to celebrate the effectiveness of your campaign in at least four countries across two or more worldwide regions. We're not just looking for success in one region or country – we want to see how your strategies resonate and deliver results on a global level. Entry deadlines are approaching fast: June 24th and July 29th. Enter here: https://bit.ly/445G84g

I recently featured in an interview with The Audiencers discussing topics such as Man of Many‘s purpose, revenue model, and vision for the future. Read on to learn more. #digitalmedia #marketing #digitalpublishing

Why should you prioritize awards as part of your brand strategy? A recent study by BrandSpark® found that consumer-voted awards greatly impact two-thirds of shoppers when considering a product and/or service for purchase. Bell, Canada’s Most Trusted Communications Provider and one of Canada’s biggest advertisers prioritizes consumer-voted awards to build trust with the public.   Interested in learning how to improve your brand’s trust-building strategy? Click on the link below to book a complimentary review session with us: https://lnkd.in/g5qN8Ynm

The need to constantly invest time and resource in better understanding customers, and using this to deliver more effective communications and marketing campaigns that can have a meaningful impact on business objectives, was a recurring theme through the inaugural Financial Promoter Live event organised by Rhotic Media last month. This was, of course, music to my ears as the idea that communications goals should be linked to commercial goals is something I’ve always believed in very strongly, and certainly makes for the best agency-client relationships. What also came through loud and clear from the event is that it isn’t aways easy to get senior leaders to understand where marketing fits into the overall organisational strategy, and the contribution it makes, but being able to ‘speak the same language’ can make a huge difference here. This is a challenge that still comes up time and time again, but one that it seems we are making some headway on! #FinancialMarketing #FinancialCommunications #FPLive

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.