Rally On Media’s Post

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guys, why's everyone so enraged about this ad? Isn’t it… decent? Sure, it’s minimalistic, but that's the point—it gets your attention because nobody really expects a blank newspaper page. And for those nitpicking "hai" vs. "hain," let’s just be real; did anyone not get the message? No. So why the fuss? You talk in acronyms yourself. Sure, it’s not something extraordinary, just a fun and engaging way to highlight the show. Honestly, unless your agency missed out on the lottery, there’s no big reason to make a fuss of it🤷🏻♂️ #prime #panchayat #advertising #printad #ads #digitalads #marketing #amazonprime Amazon

ALUMNA TESSA PAULY'S WORK ON AMAZON'S BRILLIANT "JOY RIDE" SPOT. Why is ADWEEK calling Amazon’s “Joy Ride” holiday commercial an Instant Classic? For affirmation, all you have to know is that Sir Paul Macartney personally approved the licensing of his song “In My Life.” But the brilliance of the spot goes far beyond that. Before we say why, let us first say how proud we are that AD Lubow alumna Tessa Pauly has been key to developing the cohesive brand strategy that encouraged Amazon’s International Cross Channel Marketing team to produce this masterpiece. When we at AD Lubow first opened our doors, our objective was to create “ADVERTISING THAT MOVES PEOPLE.” We followed up more recently with the mantra: “SAY LESS. TELL MORE.”  And all along the way, we advised our team that “advertising shouldn’t look like advertising. It should be part and parcel of the client’s product.” We’re proud to say that so many of our wonderful alumni and our successor firm M+ are out there putting these ideas into practice. Tessa Pauly is a stellar example. Tessa tells us: “With Joy Ride we’re aiming to create a lasting emotional connection with customers—one that we hope will increase mental availability for Amazon, which we know has a positive impact on the bottom line.” That mental and emotional connection is certainly achieved by Amazon Creative Directors Josh Cassidy and Vince Feliciano. Look at all the storytelling they do in just 60-seconds without a single word. In less than a minute, you get the sense that the ladies in the spot have grown up and grown old together. And by the painful shrug of a shoulder, you see that old age isn’t always easy. By the end of the spot, however, all the discomfort of age is overridden by youthful joy. The spot is about as cheerful as it gets. But here’s what sets the Amazon spot apart from so many other “feel good” holiday commercials, which often have little to do with the product. Beyond the joyful messaging here is a clear, pragmatic, unique selling proposition: the ability to order a product (and the resulting joy) with the touch of a button. It takes the lady in the spot barely a second to do it. And just like that, the product arrives.  How wonderful. This perfect creative execution goes way beyond “SAY LESS. TELL MORE.” It’s more like: SAY LESS. SELL MORE. It’s ADVERTISING THAT MOVES PEOPLE…and PRODUCTS. #amazonads #sharethejoy #ADLubow.com #joyride https://lnkd.in/eqWB_uN2

Got new SKUs and not sure how to get them into the ad mix? Here’s a quick guide to adding new SKUs to your existing campaigns: → Head over to Campaign Manager in Seller Central. → Select the campaign you want to update. → Click on the ad group that needs the new SKU. → Hit 'Add products to advertise.' → Choose the new SKU and welcome it to your ad group. Keep your ads fresh and your new products in the spotlight with these simple steps! P.S. - Don't let your latest additions go unnoticed – give them the ad spotlight they deserve! #AmazonMarketing #NewSKUs #AdBoost #MyAmazonGuy

👏🏼 Agree Lauren White! VDX.tv dynamic Dotter integration is effortless for brands 🎉 - bringing buying options right to consumers' fingertips! Not to mention, if the product is sold out in-store (we know this happens, SEPHORA! 😂), the retailer option will be removed in real-time. Love the benefits of seamless API feeds! 💯 #effortless #consumergoods #retail #ecommerce #skincare #beauty #vms #vitamins #supplements #digitaladvertising #digitalmarketing #shoppablevideo

👉 New Product listing quality check The campaign setup now includes a quality check note that suggests whether the product listing quality meets the minimum required standard for ads to deliver impressions and clicks. This helps notify advertisers right at the time of setup so one doesn't haven't to trougbleshoot and figure it out later. It also reinforces the importance of listing quality (HQ images, optimised title and bullet points, A+...) in ad performance. #amazon #sponsoredads

🔮 Togetherness over Materialism - the right move?  The advertising world is undergoing a dynamic shift as Arnold Worldwide pivots away from traditional holiday marketing themes for one of its biggest clients, Sam's Club (https://ispot.tv/a/A_mS). This bold move comes as economic uncertainties persist, and I am thrilled to witness this transformation firsthand. As an expert in the field, this shift will have lasting implications for the agency and the industry. 💡 Here's what I predict for this exciting change: 1. Diversified Brand Messaging: By moving away from customary holiday marketing themes, Arnold Worldwide aims to create more personalized and engaging brand messaging strategies. This transition will provide their clients with fresh and exciting ways to connect with their target audiences, ultimately driving deeper brand loyalty. 2. Increased Flexibility: As economic uncertainties continue to pose challenges, this strategic pivot will facilitate greater agility in responding to market dynamics. By breaking traditional advertising norms, Arnold Worldwide will adapt to the evolving consumer landscape and provide its clients with tailored campaigns that resonate amidst changing societal dynamics. 3. Innovative Creativity: This move will fuel a surge in cutting-edge creativity within the industry. Arnold Worldwide will now be free to explore novel concepts and experiment with out-of-the-box ideas, setting new advertising trends. We can expect groundbreaking campaigns that captivate audiences and garner widespread attention. ⭐️ Here's why this move is significant: 1. Navigating Economic Uncertainties: With uncertainties like inflation, supply chain disruptions, and shifting consumer behaviors, it is pivotal for agencies and brands to adapt swiftly. Arnold Worldwide's decision reflects its commitment to remaining dynamic in the face of these challenges. 2. Consumer-Centric Approach: The importance of connecting with consumers personally cannot be overstated. By embracing a non-traditional holiday marketing approach, Arnold Worldwide acknowledges the need to forge genuine connections with its clients' audiences, ultimately driving sustainable business growth. 3. Industry Evolution: Agility and innovation are critical in an ever-changing advertising landscape. This strategic pivot by Arnold Worldwide indicates a broader trend within the industry, highlighting the importance of reimagining customary marketing themes to stay relevant. ✨ I am convinced that Arnold Worldwide's departure from traditional holiday marketing themes will pave the way to a more dynamic, consumer-centric, and innovative future for the agency and the industry at large. Exciting times ahead! Can't wait to witness the remarkable campaigns that will emerge from this move. Share your thoughts - are you ready for this advertising revolution? ✨

Here's why I think poppi won the #superbowl, from an ad-agency owner and CPG marketer: Amidst a sea of celebrity stunts, bad puns, AI-generated cartoons (yes, I'm looking at you Temu), and political ads indistinguishable from History Channel biopic previews--Poppi managed to stand out by doing something truly revolutionary: sticking to the script. Of what makes good advertising, that is. There were no jokes to fall flat or celebrity cameos to steal the thunder from the main message--which came through loud and clear: Soda doesn't have to be bad for you. Besides the masterful script which brilliantly reiterates through a variety of ways the same theme, i.e., "This will be the last moment you ever think of soda as being a dirty word"-- through the colorful imagery peppered with nostalgia, Poppi makes you simultaneously think fondly on your soda-filled childhood memories, while thinking ahead to your Poppi-filled future. "This will be the soda that your kids and grandkids remember drinking." In 60 seconds, Poppi has taken us a-la-Epcot's "Spaceship Earth" through the evolution of soda, cementing itself as the central hero in this narrative. I was already a huge fan of the brand (the Docpop is *chef's kiss*), but if I wasn't, I would be an acolyte at the church of Poppi before halftime. From the lens of an ad exec, Poppi's ad offers a masterclass on why sticking to the fundamentals never goes out of style: a simple, killer message, executed to perfection. No celebrity gimmicks required. #advertising #superbowlcommercials #CMO #adagency

Walmart is in discussions to buy Vizio to bulk up its ad biz, according to the WSJ. But how exactly would Vizio help? Lauren Johnson and I spoke with a bunch of ad industry experts who broke down exactly what Vizio has that could help supercharge Walmart's growing retail media business. Read about it on Business Insider. https://lnkd.in/e5YVXkxn #retailmedia #advertising #digitaladvertising

 💥 $500 000 in sales for July 2023 for one of our clients!💥 We 2.5x (62%) our results from July 2022 and 2x net profit. Here are some key points to achieve $500K in July 2023: 💥 Increasing ad spend and net profit (after an in-depth analysis of competitor’s behavior) 💥 Optimizing listings with new photoshoots,  infographics, and Premium A+ content 💥 Returning the Best-Seller badge 💥 Prime Day preparation and discounts (20 to 30%) AMZ Bees Agency gained almost $600 000 in net profit for the last 12 months, compared to $300 000 in 2021 when we didn’t work with the account. We continue forward with bigger goals and optimizations for the upcoming months. What is your most significant achievement so far? Let’s share the hard work results in the comments. #amazongoals #amazonsales #amazonbrand #amzbeeswins