Rahul Sabnis’ Post

Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife

Remember when I chatted about brands getting their own creative teams? More and more companies are bringing creators right into their own teams, in-house. It's all about making stories feel real, connecting with people, and making sure everything clicks with what the brand stands for. This isn't pushing out the external influencer partners. In fact, it's the opposite. Now there are (more and more) creators on the inside who know how to team up with outside talent in a way that's good for everyone – the brand, the creators, and the audience. Got any stories about working with creators in-house? I'm all ears: - Already teaming up with creators in your projects? - Sitting on the fence about it? - Wanna jump in but don't know where to start? Let’s talk about it in the comments!

 🌟 Unveiling the true wealth of creativity – connections, not currency. ⛷ Slide into the world of creators who craft with purpose! 👀 Check out our latest Catch+Release article from Tom Christmann! ⤵ 📸 Awesome capture from our Creator Community: @rambosphotos 👏 #MoreThanMonetization #HeartOfCreation #CatchAndRelease

Everywhere you look, there are ads and choices. What do we really pay attention to? Things that feel real. That's the heart of the Creator Economy – it's all about being genuine, and it's growing fast. → Expected to jump from $250 billion to $480 billion by 2027, it's the new big thing. People want to connect with real stories and real emotions. So, we should start using creators to genuinely connect with the audience. Remember: It's not just about marketing; it's about making real connections. It's time to invest in creators. #CreatorEconomy #AuthenticMarketing #BrandConnection

Viral power - now at your fingertips! Hitting the sweet spot of virality, our content creators' creative freedom becomes the spark. It ignites high engagement, propels your ed-tech brand to viral fame. Ready to witness the virality phenomenon with BrandPlant?

It’s no secret that creators are no longer just aestheticised ambassadors for aspirational lifestyles (and the products that you can buy to try and get it for yourself) and that content creation has exploded into countless categories. The influencer label has given way to a multiplicity of pathways that have pushed the boundaries of the creator landscape — from Meaning Makers and Moguls to New Traditionals and Entertainers. But what exactly defines this new cohort of creators and how have they changed how we consume, think, and move through the world? Introducing the Creator Class of 2024, our latest Digiverse report where we explore the 8 creator archetypes changing the game, the themes and motivations that unite them, and predictions of how they’ll evolve. Click link to download 🔗 https://lnkd.in/eiNG8AQ9

What’s happens when you get the world’s best marketers & creators in the same room? ✨Stories that light up your imagination with new possibilities 🌎Discovering the truth of what an “audience” really is & what they REALLY care about 🫶Mastermind with the most authentic & genuine personalities the world has to offer Not only was this month’s Supper Club a huge success, it’s becoming the new gold standard for anyone in the Creator Economy 😎 Ty to everyone who showed up & can’t wait to see who’ll be at the next one! #creatoreconomy #influencermarketing #creatornomics

Unleashing the Power of Stream-Punk: Transform Your Digital Impact! 🌈🚀 Ever wondered how Stream-Punk is rewriting the rules of digital engagement? Our latest data-driven campaigns tell the story, showcasing staggering increases in engagement, views, and social media impressions compared to traditional approaches. 📊💥 Curious about unlocking these results for your brand? 🤔✨ Stream-Punk is not just about creating content; it’s about creating conversations, connections, and communities. Let us show you how to make an unforgettable impact in the digital space. 🌟📲 👉 **GET IN TOUCH** to revolutionize your digital campaigns and watch your metrics climb to new heights! #StreamPunk #DigitalRevolution #VideoContent #EngagementBoost #TransformYourImpact

Excited to share our latest blog post: "Building a Sustainable Brand as a Creator: Long-term Strategies" 🌟 In the crowded digital space, standing out as a creator is as crucial as that morning coffee. Our new article dives into the essentials of crafting a unique brand voice, engaging content strategies, and the power of automation tools for global reach. We're talking about making your brand stickier than your favorite post-it notes! This isn't just another how-to guide. It's infused with humor (because who said brand building can't be fun?), practical tips, and insights into using tools like https://verber.me for managing your calendar and payments across different currencies. Ideal for creators looking to scale their impact and efficiency. Whether you're a budding influencer, a seasoned YouTuber, or somewhere in between, this read is for you. Let's redefine what it means to build a sustainable and thriving brand in the digital age! Check out the post and let's start a conversation about creative sustainability and global connectivity. How are you shaping your brand's future? #Branding #ContentCreation #DigitalMarketing #CreatorEconomy #Innovation #HumorInBusiness https://lnkd.in/gQP36PJC