More changes coming to CTV newsrooms, according to internal memo
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Last weeks news about cutbacks to CTV newscasts and the selling off of radio stations has rocked the Canadian media landscape. The loss of 4,800 jobs is huge. So what do we do now? Well questions need to be asked of the federal government and CRTC, the regulating body that oversees radio and tv stations in Canada. The industry needs financial help. Running a newsroom is expensive. It's clear companies like Bell aren't going to offset news budgets from other parts of its operations. If the government doesn't step in we will likely see a further erosion of local news. Social media giants like Google and Meta are sucking the Canadian advertising revenue dollars dry. The financial model isn't working and its resulting in less choice for news and information. Many will be quick to point out federal assistance is a hand out. However media outlets have tried everything to stay afloat but the advertising dollars simply aren't there right now. The moves announced last week will be sure to hurt ratings. Viewers will look elsewhere for content and muscle memory will lead them away from traditional media altogether in time. It's a lot harder to gain and maintain viewership then to lose it. This is a profession that is under attack and is one that is vital to providing a democratic voice in Canada. Sitting back and shrugging your shoulders isn't going to save an industry that I feel is worth fighting for.
Bell Media planning cuts to CTV, BNN Bloomberg following BCE layoffs, sale of 45 radio stations | CBC News
cbc.ca
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With no end in sight to the union strike, it will definitely impact viewership trends in the coming months. Traditional broadcast companies will need big audiences on Sports and News to make up for the lack of scripted content this Fall. See Nielsen's analysis on June video consumption trends with kids (2-17) boosting viewership. https://lnkd.in/dGEwEmkk
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
nielsen.com
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Recent research shows news outperforms all other categories in the FAST ecosystem, yet another reason for local broadcasters to leverage their content there and on as many CTV platforms as they can. Local News Has An Edge On CTV And FAST https://lnkd.in/etqwuYq4
Local News Has An Edge On CTV And FAST - TV News Check
https://tvnewscheck.com
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In a previous post, I discussed the evolving landscape of news consumption, emphasizing the growing demand for real-time updates from reliable sources. Several years ago, during my time as a radio reporter in Topeka, KS, I adopted the use of Facebook Live during breaking news situations such as shootings or house fires. This approach not only caught the attention of viewers but also led to my employment at WIBW TV. By consistently going live from the scene, I amassed over 20K followers who relied on me for live coverage. This strategy proved successful as people were eager to stay informed about ongoing events. This concept was embraced by Gray Television, resulting in the establishment of digital news desks across their stations, fulfilling the demand for live breaking news and weather coverage. My proficiency in this area led to an opportunity to launch and manage a national digital streaming news network. Recognizing the importance of local stations providing live coverage, Gray shifted my focus towards enhancing their capabilities. I was then tasked with helping in the development of the next iteration of the CTV digital news desk. Over the past year, we've been evaluating a program to enhance these desks which we launched this past month. We also leveraging other technology provided by Singular.live. Stations that have embraced these upgrades are thriving, delivering breaking news to thousands of followers on social media, #CTV apps, and websites in a matter of moments. Gray TV stations nationwide have witnessed a significant increase in online viewership by catering to diverse audiences through live on-air, online, and CTV platforms. #ctv #ott #digital #digitalnews #breakingnews #journalism #journalist #news #journalismmatters
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CBC to cut 600 more jobs amid changing media landscape. ‘News media companies in Canada and elsewhere have spent the last decade or more laying off staff to cope with shrinking advertising revenues amid a broad digital shift. This year alone, National Post publisher Postmedia Network Corp., in January laid off 11 per cent of its editorial staff; Bell Media eliminated six per cent of its workforce and the publisher behind the Toronto Star cut 605 jobs when its local newspaper chain Metroland Media Group filed for creditor protection. The cuts at CBC come as the government is reviewing the broadcaster’s mandate and has been reshaping its approach to tech companies, which have swallowed up much of the country’s advertising revenues, hurting news media organizations.’ #media #newspaper #cbc #digitalimpact #traditionalmedia #digitaladvertising
Jonathan Majors assault trial starts with competing versions of a backseat confrontation | CityNews Toronto
https://toronto.citynews.ca
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My thoughts on the future of the CBC. It's time to reinvent. 1. They should focus on being Canada's neutral news source. This would include providing a free service to all other media and Broadcasters to use their stories. In return, they can get a big chunk of the Google 100M. 2. They should be the source for Canadian sports coverage beyond the NHL. This can all be on an app. All the stuff that doesn't get coverage. 3. No regular TV channel. Instead produce Canadian shows that are sold to other Broadcasters here at home and around the world. This would reduce the pressure of programming 24/7. 4. CBC Radio should move to a model where listeners support the programming. Those that love CBC would happily pay $99 a year. They could do quarterly fundraisers. This would be a real world test of the value they're bringing to the market. 5. Limit Executive bonuses.
CBC says it is cutting 600 jobs, some programming as it slashes budget
ctvnews.ca
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The News Broadcasters & Digital Association (NBDA) has announced significant amendments to its regulations, aiming to adapt to the rapidly evolving media landscape.... Read More At:- https://lnkd.in/gPDDKt9T #NBDA #NBDA #news #broadcasters #regulation #newsbroadcasters #news #NewsUpdate #newsfeed #dailynews #IBWNews
NBDA makes self regulation changes to include digital news
https://www.indianbroadcastingworld.com
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Linear program schedules common to over-the-air broadcast stations are not in alignment with new media consumption habits. Today's consumer is in control, not the media provider. https://lnkd.in/epkgMYxH
The Future is ON-DEMAND
http://dicktaylorblog.com
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Nielsen’s recently released “Optimizing Political Campaigns To Win In November” report focuses not only on how the disruption of consumers' video media habits has made it more difficult for traditional TV to reach voters, but how AM/FM radio is equipped to compensate for that loss. While an analysis of Nielsen's data from Katz Media shows broadcast and cable TV's share of time spent with video entertainment fell 19.4% in 2023 vs. 2021, as the share of video streaming – much of which is not ad-supported – grew 35.7%, the report also notes that AM/FM radio's audience is significantly more ad-friendly than broadcast or cable TV, which bodes well for the medium as more political ads hit the airwaves. ----------------------- FOR HIRE: Vince L. 10+ years of radio experience! Board Operations/ Promotions/Production Resume: https://lnkd.in/gqFkmavd Thank you for your consideration. -----------------------
Nielsen Study Spotlights AM/FM Radio's Importance In Political Advertising.
insideaudiomarketing.com
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It has long been an article of faith in the industry that people maintain their pay TV subscriptions so that they are able to watch news and live sports. It has long been my contention that the shrinking ratings of the cable news networks is proof that people see cable news as an emergency switch of sorts, something they feel they need to have in times of international crises, severe weather events and presidential elections. That’s been proven out over the past few weeks as CNN -- long home to news "crisis" specialists like Christiane Ammanpour, Wolf Blitzer and Anderson Cooper -- saw ratings shoot up significantly. During the week immediately following the civilian massacre in Israel, CNN’s share of the coveted 25-54-year-old primetime audience jumped a whopping 26% over the week prior. (Fox News saw a similar boost, though MSNBC, which conventional wisdom has it, is better known for its commentary than reporting, did not see any lift.) This is why Warner Bros. Discovery’s recent decision to launch a version of CNN on Max is suddenly a very interesting move. [more at link] https://lnkd.in/ejTs_9Zd
Why CNN May Become Max’s Ultimate Retention Tool
nexttv.com
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