Rachel Huff’s Post

If you are a marketer and considering an agency change this article is a must read. Top-notch search consultants do more than just recommend a list of agencies. They act as strategists, analyzing your brand's needs and helping you conduct a well-organized, fair, transparent, and chaos-free review. AND, before you even think about a review, make sure you are doing regular agency appraisals. The data and findings from these assessments might help you avoid a review (remember, it's NEVER just an issue with the agency). We can help. www.agencyappraisals.com Steve Boehler Hasan Ramusevic Chris Shumaker Ken Robinson Rachel Huff Association of National Advertisers 4A's American Advertising Federation ProcureCon US #agencyassessment #agencyappraisal #agencyevaluation #marketing #adagency #mediaagency #digitalagency #PRagency #procurement #marketingprocurement #marketingoperations #marketingtransformation

As we navigate the evolving marketing landscape, remember it's people that drive the success. Dive into this Forbes article to uncover strategies for attracting and retaining top-notch agency assistance.

Forbes piece here on "20 Key Reasons Why Agency Clients Fail To See The ROI They’re Seeking." My answer: "I find that, generally, clients set themselves up for failure when they expect compounding revenue growth and compounding growth in return on ad spend. These two things are usually, but not always, mutually exclusive. This is a very tricky thing to navigate, and there is no fixed, one-size-fits-all answer. And of course, some agency somewhere will lie and say, “Yes, we can do both!” Such is life. - Brook Shepard, Mason Interactive"

Wise words from a wise person! Longtime agency leader and fellow Applecarter Tej Desai on how media agencies can elevate their plans to align with what the CEO/CMO really want to achieve. Check it out!

💼It's crucial to understand what a successful Agency paid partnership entails. From strategy formulation to execution, and from setting clear expectations to creating a high volume of content. We believe this is part of the blueprint for a successful agency / client collaboration. 👉Do you agree? #AgencyPartnerships

"Unlock the full potential of your online presence with our expert social media management services. Whether it's captivating video content, innovative marketing ideas, or stunning graphic design, we've got you covered. Elevate your brand and engage your audience like never before. Let's take your social media game to the next level!" . For More Information.. https://lnkd.in/ddZFUfPe . #SocialMediaManagement #OnlinePresence #VideoContent #MarketingIdeas #GraphicDesign #BrandElevation #AudienceEngagement #NextLevelSocialMedia

Faris Yakob beautifully addresses an issue we've been beating the drum about: principal based media buying by agencies. I LOVE this quote: "An agency cannot be a principal, as a matter of principle. " Take a look. It's a fabulous read. A hearty "thanks" to WARC and Faris. Mercer Island Group recommendations to clients: 1. Decide how to prioritize transparency and trust versus perceived cost per point, because... 2. Principal based buying interrupts the ability to model what you've bought, and as video becomes more and more addressable this challenge will only increase (I'm happy to explain why) 3. Make sure your media agency contract is up to snuff. If it is more than 2 years old AND was not created by a media agency contract specialist, it's likely flawed and provides insufficient protections. Beware of using the media agency's contract. We can advise you as a subject matter expert AND refer extraordinary yet cost effective attorneys that are true experts in the space. 4. Recognize that you can work with a major media agency and still not engage in a major agency's principal buying program. Make sure you are carefully comparing offerings and making a holistic agency decision (transparency, talent, cost, effectiveness, chemistry, etc.). Make sure you are getting the level of transparency and contractual protections that you need. 5. Recognize that not all major media agencies have the same approaches to special media pricing. Check to see if you get access to the actual price paid for to the media publisher for media placements. You'll need that for modeling. And we're always happy to answer questions and help. It's complicated out there... #4AS #marketers Barkley Rodney Clark Doug Bowser Olivia Morley Jameson Fleming Ewan Larkin Brian Bonilla Jillian Zech

If you work with an agency currently, or have in the past, then you were likely the victim of “agency speak.” When what they are saying sounds great, but your eyes have glazed over. 🫤 Basically, every agency does it because they want to gain clients at any cost and not lose them at any cost. 🤷♂️ This is when your agency starts explaining topics like: - why a campaign is performing the way it is. - why your ROAS isn’t where you want it to be. - your cost per click is ridiculously high for no reason on some keywords. - why we have to wait for the platform to learn for better results to come in. Agencies have become great at explaining why things are the way they are or why they aren’t the way they should be. Don’t be a victim of agency speak. Otherwise, you will never get the results you seek, or that your campaigns could actually deliver. You’ll be trapped by the agency’s contract and living and dying with the effectiveness of your ad account manager. (With questionable experience) But! Don’t fret! If you think your ad campaigns could perform better, let me know. I will audit them and tell you if that’s the case. With absolutely no obligation or cost. Have a great week! 💯🚀😎🦾

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!