Rachel Huff’s Post

🚨 calling all strategists 🚨 We're having a debate at the APG and we need your help! On 21 March we're having a debate on 'brand' and slightly more nebulous concept PR of 'reputation' – how they're different and what these two schools can learn from each other. APG Co-Chair Emily Harlock is hosting a crack panel of Gen Kobayashi, who has recently brought his considerable advertising experience to the PR world, Joanna Juber, who brought incredible agency and business experience to Poppy's , and me with my own mischievous comms-mutt views. What we really need is your sharp minds to sign up, come down to Hanover Communications's slick riverfront towers, and wade into the debate with beers and crips. If you're on the brand side, maybe you can convince the slick PR operators of the importance of being single minded and emotionally impactful. If you're on the PR side, maybe you can convince the brand folk that actually audiences are a bit more nuanced than all that, and how 'brand' might not stack up in the c-suite 🤷♂️ #pr #publicrelations #advertising #strategy

Successful brand building and creative campaigns lay the groundwork for powerful communication and PR. A clear brand identity shapes the message, while creative campaigns grab attention. PR then amplifies this message through media coverage and relationships, fostering trust and building brand loyalty. It's how we work! #prandbrandcommunication #pr #PRandCommunications #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency #BrandfundiPR #PRPartner #PublicRelations

Successful brand building and creative campaigns lay the groundwork for powerful communication and PR. A clear brand identity shapes the message, while creative campaigns grab attention. PR then amplifies this message through media coverage and relationships, fostering trust and building brand loyalty. It's how we work! #prandbrandcommunication #pr #PRandCommunications #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency #BrandfundiPR #PRPartner #PublicRelations

We like to see ourselves as guardians of brand image and we work day in day out to create lasting and positive brand association for our clients. Find out how by reading our blog: https://lnkd.in/eHHtYpkj #PR #brandbuilding #brandreputation #publicrelations #PRInsights #PRtools

For companies still merging Marketing and Corporate Communications into one unit, I believe it's time we break down the differences. Marketing sells products and services. It involves the logo you see, brand compliance, advertising, audience research, etc. - basically, exchanging offerings that have value to customers. On the other hand, Corporate Communications focuses on building a positive corporate image, managing both internal communication with employees and external communication with stakeholders. Effective corporate communication plays a crucial role in promoting the overall success of the company. As a champion of Corporate Communication, I believe in the power of a well-structured communications department in every company. It goes a long way in showing you understand the value of Media & Communications. #marketing #corporatecommunications #pr

Selling the dream. Following on from a previous post on the power of video within a PR strategy, I wanted to share another example of how the use of video elevated an awareness campaign, this time for Cadogan Estates. Again we worked with Calvermont PR - the project was aimed at launching Cadogan’s Chelsea 2030 initiative. The film helped to bring their vision to life, and to showcase positive future outcomes that were not yet tangible. It also had to provide clear information and roadmaps to stakeholders in the Chelsea community. Colourful graphics and title sequences all worked together to present the Chelsea 2030 initiative in a friendly, inviting and uplifting way while reinforcing the brand. Video is the best medium for making the invisible visible and for getting buy-in and awareness for PR campaigns with longer term outcomes.  These are just a few other examples of how you can use video in your own or a client’s PR initiatives: -      Corporate announcements -      Customer testimonials - Events and Launches -      Visual Press Releases - Staff initiatives And once you have the video content, it can easily be repurposed across other marketing channels. #marketing #video

Fully agree. Also important to note that these roles have evolved beyond their traditional boundaries. Their responsibilities have become broader in the digital age. On the one hand, marketing professionals need to align strategies with the modern customer’s desire for personalisation, making data a critical part of the job. On the other hand, corporate communications professionals also need to keep up with the always-on news cycle, as people swiftly engage with trends that can detrimentally impact a company's image. While their roles may sometimes overlap, it’s only right that these two domains are separated. Thanks for highlighting this Ifeanyi Omezi

Ever wondered how a PR agency can transform your brand? From strategic storytelling to building meaningful connections, partnering with a PR agency adds a powerful layer to your brand journey. Discover the insights and impact that come with expert communication strategies. Ready to explore the possibilities? Let's talk! 💬

CheckSix Consulting talks about the power of PR and brand enablement. Is your brand as powerful as you think? Learn more at https://lnkd.in/gEsdhm4x #brandingstrategy #pr #publicrelations #PRstrategy #CheckSixConsulting

In this article, I explain what we do differently than traditional PR/Media agencies. And how we have managed to get our clients 560% more brand awareness compared to our competitors. This time, the article is in Hebrew! Link in the comments.