Imagine going on a first date and the other person spends the whole time reading their Hinge profile and telling you about their past relationships. Would you opt for a second date? Yet that's how some agencies treat their time with would-be clients. I sit in on a lot of “chemistry check” conversations. More often than I wish to report, agencies go into pitch mode, when they really should be getting to know the clients. The clients are ultimately buying a relationship, and so much of that boils down to how well the teams get along. So, agencies, when you get that much-needed access to the client, use it wisely. And clients, do your part to create an atmosphere that’s less “pitch” and more conversation.
Excellent comparison! We always include our creds at the end or as a leave behind. It’s much more interesting to have a conversation with a potential client about their business needs.
YESSSS!! That's such a great analogy Rachel Huff
Talk with - not at. Great reminder Rachel Huff
Love this analogy, Rachel! It’s so true !
I agree!
PRWeek Best in Creative Excellence | PRovoke Best Agency Disruption | PRSA Silver Anvil in CPG | Routledge "Invention in PR" Author | My ideas bring tears to your eyes or make milk shoot out of your nose. Sometimes both.
1moYes! Spend the whole time talking about their problem. And if there's a minute left over, give them a quick background on you. But by then, it's usually unnecessary because they're already sold on you through the quality of the conversation that just took place. Psychologically, people become more comfortable with you when you allow them to talk about themselves, because once they've done it long enough, they feel you've achieved a level of understanding.