Rachel Huff’s Post

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Brand-agency relationship builder. Communications strategist.

Imagine going on a first date and the other person spends the whole time reading their Hinge profile and telling you about their past relationships. Would you opt for a second date? Yet that's how some agencies treat their time with would-be clients. I sit in on a lot of “chemistry check” conversations. More often than I wish to report, agencies go into pitch mode, when they really should be getting to know the clients. The clients are ultimately buying a relationship, and so much of that boils down to how well the teams get along. So, agencies, when you get that much-needed access to the client, use it wisely. And clients, do your part to create an atmosphere that’s less “pitch” and more conversation.

Adam Ritchie

PRWeek Best in Creative Excellence | PRovoke Best Agency Disruption | PRSA Silver Anvil in CPG | Routledge "Invention in PR" Author | My ideas bring tears to your eyes or make milk shoot out of your nose. Sometimes both.

1mo

Yes! Spend the whole time talking about their problem. And if there's a minute left over, give them a quick background on you. But by then, it's usually unnecessary because they're already sold on you through the quality of the conversation that just took place. Psychologically, people become more comfortable with you when you allow them to talk about themselves, because once they've done it long enough, they feel you've achieved a level of understanding.

Nick Puleo

President and Founder @ Comsint | Emmy Award Winner | Communications Strategist | Harvard Business School

1mo

Excellent comparison! We always include our creds at the end or as a leave behind. It’s much more interesting to have a conversation with a potential client about their business needs.

Melissa Lohrer

Strategic Scaling for Creative Agency Founders & Consultants | Optimizing Positioning, Revenue Models, Sales Strategy to clear your path to $1M

1mo

YESSSS!! That's such a great analogy Rachel Huff

Talk with - not at. Great reminder Rachel Huff

Dorree Gurdak

Vice President of Marketing

1mo

Love this analogy, Rachel! It’s so true !

Anne Stendel

Public Relations and Marketing Communications Services

1mo

I agree!

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