Rachel Huff’s Post

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Brand-agency relationship builder. Communications strategist.

Giving constructive feedback isn't easy, but it's crucial in client-agency relationships. Here are 3 tips to navigate those tough conversations with your agency: ✅ Start with your account lead. Give them the opportunity to course-correct. ✅ Recognize that it's a two-way street. Acknowledge how you've contributed to the situation and work toward an environment of open feedback and transparency. ✅ Escalate to more senior agency leadership (but only once you've given the account team a fair chance). Disagreements and misunderstandings are inevitable. Instead of seeing them as setbacks, use these moments to reinforce and deepen your working relationship. How you handle the tough times can make for stronger, more effective, and longer-term partnerships.

Adam Ritchie

PRWeek Best in Creative Excellence | PRovoke Best Agency Disruption | PRSA Silver Anvil in CPG | Routledge "Invention in PR" Author | My ideas bring tears to your eyes or make milk shoot out of your nose. Sometimes both.

1mo

Every time a potential client comes to me because they're frustrated with their existing agency, I walk them through a similar process! I'm a big proponent of giving the incumbent a fair shot at keeping the account through the right course corrections. And very often, it works! I think clients don't realize they have the ability to request these changes. Flushing the agency and starting over isn't always the best thing for the brand, because the time, energy and expense of starting over is serious stuff. Thank you for sharing!

Nick Drabicky

SVP & GM, January Digital

3w

I might also remind all of the human element in the situation. All sides are commonly linked in goals, fears, ambitions, et al. If you're able to get to this level of any problem, you'l find yourself having very real conversations that actually lead to desired outcome.

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